DailyStory Blog

We know. The sound of anyone trying to grow subscribers on any platform can sound like the pursuit of a vanity metric. However, on YouTube especially, more subscribers pave the way to increasing your organic reach. This matters because YouTube is the world’s second-largest website. … Continue reading “20 tips to grow your YouTube subscribers”

While voice search may have begun as a novel concept, it definitely has a place in your SEO strategy now. Of course, voice search began with smartphone use but has grown to include both smart speakers and voice assistants. It involves what is commonly understood … Continue reading “7 tips to optimize for voice search and get ahead of the curve”

We’ve said it before: email marketing is a critical component of any overall digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $42. Check out these 48 statistics that show the value of email marketing for … Continue reading “Collect email addresses from other than your website”

When we set out to launch DailyStory’s website, WordPress was the natural choice. And, we wanted to build integration between DailyStory and WordPress that made it easy for any WordPress website to leverage DailyStory’s features. DailyStory is a marketing automation platform. Many features of which … Continue reading “WordPress and DailyStory Marketing Automation Integration”

Organic reach isn’t what it used to be on social media, especially on Facebook. So, it’s no surprise that interest has grown among businesses to use Facebook Groups to better engage with their audience. More than 1.8 billion people use them every month. From February … Continue reading “12 tips to use Facebook Groups to grow your business”

What are keyword block lists Key word blocklists contains specific words you are trying to avoid being associated with. PPC ads running next to or associated with; Words and phrases to avoid in content marketing Words and phrases to avoid in social media Words and … Continue reading “Keyword blocklists: What they do and whether you should use them”

There is definitely a fear that duplicate content in any form will hurt your website’s search engine rankings. That fear is not unfounded. Duplicate content is content that appears at more than one unique website address. While there is no official penalty for duplicate content, … Continue reading “Does duplicate content hurt your website’s SEO?”

Gone are the days of small business successes regardless of customer service and overall experience.  More than ever, businesses must understand consumers’ needs and digitize as many aspects of the purchasing experience as possible. We are living in a customer-first, digital-preferred marketplace. Particularly since the … Continue reading “Surviving a new normal: how DailyStory can help your business”

Jargon is often a part of the advertising world. But when it comes to where you’re spending your money, you should at least understand the basics. About 47 percent of small business owners handle all their marketing themselves, which only underscores the need to better … Continue reading “What is the difference between programmatic and native advertising?”

Video is an important part of any company’s digital marketing strategy. Why? It’s highly engaging. About 45 percent of people watch more than one hour of Facebook or YouTube videos per week, while 92 percent of mobile video viewers share videos with others.  For businesses … Continue reading “What is the best video platform for marketers?”

What is a domain name? A domain name is a human-readable address for any web server available on the Internet. Your company’s domain name plays a critical role in both your branding and credibility. How a domain name works Simply put, a domain name is … Continue reading “Domain name 101: A beginner’s guide for small businesses”

When it comes to exit rates and bounce rates, it’s very easy to get confused. However, they do have subtle differences that make both valuable metrics to use and better understand what’s happening on your website. What’s the difference? As far as definitions, exit rate … Continue reading “What is the difference between exit rate and bounce rate?”

It might sound obvious, but direct traffic is a bit more complicated than it seems, particularly in Google Analytics. And with many small business owners and marketers primarily focused on driving social media and search engine referral traffic, it’s easy for direct traffic to get … Continue reading “What is direct traffic and why is it important?”

It’s easy to make mistakes, especially when it comes to digital marketing. It happens to the best of us! The key is to identify them, learn from them and pivot to do better. You can find out more about digital marketing (our beginner’s guide for … Continue reading “11 digital marketing mistakes that could be costing you money”

Digital marketing for your small business can incorporate so many different methods, mediums and strategies. But you don’t have to feel overwhelmed.  First, check out our beginner’s guide to better understand key concepts tied to digital marketing. Then, let’s focus on digital marketing tasks that … Continue reading “Digital Marketing 101: A to-do checklist you shouldn’t ignore”

Digital marketing is only as valuable as your understanding of what’s working and what’s not. In particular, with social media, it’s a best practice to use UTM codes when sharing links so that you can measure which platforms and/or posts are performing best. What are … Continue reading “What are UTM codes, and why should you use them?”

Keyword research is an important element of any successful SEO strategy or pay-per-click campaign. The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts. But what’s … Continue reading “11 free SEO keyword research tools you should consider”

To grow your business, you must identify your sales funnel as part of your digital marketing efforts. Not sure what a sales funnel is? Check out our breakdown explanation of the four stages: Awareness Interest Decision Action Simply put, a sales funnel is the journey … Continue reading “7 benefits of using a sales funnel in your digital marketing”

As a business owner, how familiar are you with the idea of a sales funnel? Essentially, the simplest way to understand a sales funnel is to see it as the series of steps a consumer takes to become your customer. There truly are many things … Continue reading “What is a sales funnel? A breakdown of all 4 stages”

COVID-19 has upended most businesses this year, so know that if 2020 has been particularly challenging for yours, you’re not alone.  You’ve likely had to rethink your entire marketing plan to better connect with home-bound customers who are unsure and frankly scared of what more … Continue reading “Affected by the COVID-19 pandemic? 8 marketing tips you should consider”

Ah, Instagram hashtags. Love ‘em or hate ‘em, you should give hashtags the same amount of thought and consideration as the rest of your Instagram marketing strategy. Yes, you can use up to 30 hashtags per Instagram post, but should you take the buckshot approach? … Continue reading “6 tips you should know to master Instagram hashtags”

A key component of successful digital marketing is a combination of experimentation and analysis. But how do you know which subject line approach or visual in an email will be more successful with your audience? The answer is A/B testing, which is the process of … Continue reading “9 tips to make your A/B testing more effective”

Social media automation is a must for any small business. It both saves time and helps you stay consistent across social media platforms.  Automation itself refers to any activity that you don’t have to do in real time (and perhaps don’t have to do yourself … Continue reading “7 opportunities for social media automation you might not have thought of”

Email marketing courses improve your email marketing skills and potentially lead to new job opportunities. The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills. While social media and SEO can dominate any digital … Continue reading “Email marketing courses – 8 to level up your email marketing”

It’s easy to confuse social listening and crowdsourcing in your social media strategy, but there are key differences you should know. These tactics overall can help inform not only what you do on social media but also what you might do as a brand in … Continue reading “What’s the difference between social listening and crowdsourcing?”

While the likelihood of negative SEO attacks on your website is rare, it’s important to understand what negative SEO is (and isn’t). Essentially, negative search engine optimization (SEO) is a collective term for tactics intended to lower a competitor’s search engine rankings. It’s also referred … Continue reading “8 types of negative SEO you should know about”

If you’re just starting to dive into SEO, you might be surprised that there are both on-page and off-page types. Search engine optimization (SEO) is critical to help drive organic traffic to your website. Even more than that, with the right SEO, you should be … Continue reading “What’s the difference between on-page and off-page SEO?”

Have you ever wondered how to check your Google search rank for pages of your website?  You’re not alone. Everyone wants to position number 1 in search rank You want to know if your search engine optimization (SEO) efforts are working or not. When someone … Continue reading “How to check your Google search rank for free”

Whether you’ve heard of search engine optimization before or not, your website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely you’ll rank anywhere significant (or at all) on a search engine results page … Continue reading “13 common SEO mistakes you could be making right now”

Search engine optimization (SEO) is constantly changing, but certain elements (like your meta description) aren’t going anywhere anytime soon. A meta description is a 160-character-max summary of your webpage’s content. It appears in the search results of search engines (like Google) mostly when the phrase … Continue reading “8 tips to write a meta description that drives clicks”

Videos matter. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just getting into video creation for your brand, it might … Continue reading “10 types of videos you can use in your marketing strategy”

As a small business owner, you have to wear many hats, and unless you’re a production company, creating videos to market your business probably wasn’t on your list. However, multimedia (now more than ever) can help tell your story and reach new audiences. About 85 … Continue reading “5 reasons why your small business should create more videos”

Twitter has come a long way since its micro-blogging inception in 2006. But is it the right social media platform for your brand and/or business? Twitter has 145 million monetizable daily active users, according to Hootsuite, and about 92 percent of Americans are familiar with … Continue reading “Snapshot: The challenges and opportunities of Twitter for businesses”