DailyStory Blog

Best practices, recommendations, and tips for digital marketers

26 social media metrics you should track across platforms

Are you paying attention to the right social media metrics? Social media marketing can help you achieve your business goals, but it’s important to track your social media metrics to understand what’s working and what’s not. About 43 percent of consumers increased their social media … Continue reading “26 social media metrics you should track across platforms”

5 steps to determine your brand personality

Brands have personalities just like humans do. But if you’re a little unsure how to define your particular brand personality, you’ve come to the right place. A brand personality involves the human characteristics of a brand, which your customers can relate to and connect with. … Continue reading “5 steps to determine your brand personality”

17 LinkedIn content ideas that you can post

If reaching professionals is a goal of your digital marketing efforts, offering diverse content on LinkedIn is a crucial tactic to explore. LinkedIn now has more than 830 million users in more than 200 countries and territories, calling itself “the world’s largest professional network.” But … Continue reading “17 LinkedIn content ideas that you can post”

Best new technology to improve your business

All businesses need new technology to thrive in a competitive marketplace. Still, with advancements every year, it can be hard to keep up with everything you need to stay ahead of the competition and keep your employees happy and productive. Companies willing to invest in … Continue reading “Best new technology to improve your business”

7 tips for handling negative social media comments

Negative social media comments are a reality for many businesses. But how you handle those comments can not only squash any social media fires but also improve your overall brand perception. About 35 percent of customers in the U.S. post negative comments about companies on … Continue reading “7 tips for handling negative social media comments”

8 tips to write an effective marketing text message

SMS text message marketing can be the most effective method of mass communication. Compared to emails, text messages can be more powerful. They have a 98 percent open rate compared to 20 percent in emails, and consumers are 4.5 percent more likely to respond to … Continue reading “8 tips to write an effective marketing text message”

9 tips to run an effective brainstorming meeting

It’s likely that we’ve all been part of a brainstorming meeting that’s been unfocused, long and frustrating, with various ideas shared but no path to move forward. This is not the kind of brainstorming meeting you want to experience with your team. Brainstorming with others … Continue reading “9 tips to run an effective brainstorming meeting”

9 brainstorming techniques to inspire even better ideas

The power of your digital marketing efforts is based on multiple factors, including your brainstorming techniques. Often an overlooked practice, the more effective your brainstorming, the more creative you’ll be with your marketing.  Not only does your marketing benefit, but your team benefits as well. … Continue reading “9 brainstorming techniques to inspire even better ideas”

Text Message Campaign – 6 things to know before starting

What is a text message campaign? A text messaging campaign allows you to interact with your customers through text messages, which can feel more personal than emails. Also known as SMS marketing text message campaigns have an engagement rate that’s three to seven times higher … Continue reading “Text Message Campaign – 6 things to know before starting”

Automated text message marketing

What is automated text message marketing? Automated text message marketing is sending text messages on a pre-determined schedule or sending when certain conditions are met. The greatest benefit of automated text message marketing is that automated text messages runs on your behalf 24 hours a … Continue reading “Automated text message marketing”

8 tips to maximize your SMS marketing strategy

Every business should have an SMS marketing strategy as part of its larger digital marketing efforts. SMS marketing is the use of text messages to convey your message to potential (and current) customers. It’s also the way many consumers prefer to communicate. About 75 percent … Continue reading “8 tips to maximize your SMS marketing strategy”

16 of the best websites to find quality stock photos

The right visuals for your brand speak volumes, and stock photos can play a part in that. But design and visual content is the biggest challenge for about 24 percent of content marketers. Using the right website to search for and discover quality stock photos … Continue reading “16 of the best websites to find quality stock photos”

Email vs Social Media – 5 reasons why email marketing is better

Lots of people want to talk about email marketing vs social media. But the truth is both email marketing and social media marketing can be powerful for any brand online. But if you had to choose one, which is better? In the simplest sense, even … Continue reading “Email vs Social Media – 5 reasons why email marketing is better”

What’s the difference between a media pitch and a press release?

When you have news to announce about your brand, you’re likely wanting to share it with the media as well. It could be a product launch, company announcement, upcoming event or something else. But regardless of what the news is, you should consider getting your … Continue reading “What’s the difference between a media pitch and a press release?”

SMS marketing best practices for maximum results

The SMS marketing best practices listed below should be part of your text message marketing strategy. And, if you aren’t using SMS marketing. You should be. Why? About 85 percent of consumers in one study say they want to receive text messages from brands. And … Continue reading “SMS marketing best practices for maximum results”

5 tips to select stock photos that aren’t cheesy

Stock photos can be incredibly helpful in your digital marketing efforts, but are the stock images you’re using look like obvious stock photos? Your visuals matter. When people hear information, they’re likely to remember only 10 percent of that information three days later, but if … Continue reading “5 tips to select stock photos that aren’t cheesy”

10 tips for creating engaging content

While anyone can create content, the key is creating engaging content that helps your brand achieve your goals on social media and beyond. Engaging content is all about getting results, such as: Click-throughs to your website Overall increase in website traffic Social media mentions, likes, … Continue reading “10 tips for creating engaging content”

5 tips to improve employee satisfaction

Employee satisfaction is more important than ever. As your employees continue to evaluate what’s important to them in their lives, job satisfaction is key. It ensures that your top performers don’t look for work elsewhere. So, whether you’re looking to reduce employee turnover or you … Continue reading “5 tips to improve employee satisfaction”

8 most common social media mistakes to avoid

Social media is integral to any robust digital marketing strategy, but what social media mistakes could you be making and not even realize? More than half of the world (about 58 percent) now uses social media, and the average daily time spent using social media … Continue reading “8 most common social media mistakes to avoid”

6 tips to boost your customer referrals

Businesses invest a lot into marketing efforts that bring in new customers, but what are you doing to increase your customer referrals? With more than 2.4 million brand-related conversations happening in the U.S., consumers are obviously already talking about their experiences with brands, for better … Continue reading “6 tips to boost your customer referrals”

16 tips to increase your sales conversion rate

While your digital marketing can have many different goals, you’re ultimately looking to increase your sales conversion rate over time. To grow your business, you must identify your sales funnel as part of your digital marketing efforts. Not sure what a sales funnel is? Check … Continue reading “16 tips to increase your sales conversion rate”

5 tips to get Google to display the right date in search results

A big factor in whether an internet user will click on your search result in Google is the publication date that’s shown. The more recent the content, the more appealing it is. Are you sure that your search results are showing the right dates? Google … Continue reading “5 tips to get Google to display the right date in search results”

9 of the best Facebook groups for marketing conversations

Marketers face a lot of the same challenges along the way. Enter marketing Facebook groups. Usually, the most common recurring question is, “Am I doing this right?” Yes, there are courses you can take, books to read and blogs (like this one) to engage with, … Continue reading “9 of the best Facebook groups for marketing conversations”

Nano influencers: 5 tips to grow your brand awareness

When it comes to influencer marketing, it’s often best to think small. Think nano influencers. Nano influencers are content creators with between about 1,000 and 10,000 followers (although this range can vary). They typically create content around a specific topic that they’re passionate about, which … Continue reading “Nano influencers: 5 tips to grow your brand awareness”

4 tips to boost your click-through rate in Google Search

A lot of efforts to boost your SEO may focus on your overall search ranking for particular keywords that matter to your business. But what are you doing to optimize your Google Search click-through rate? Your search engine optimization should always keep your CTR in … Continue reading “4 tips to boost your click-through rate in Google Search”

7 tips to plan a successful virtual event

While virtual events are relatively inexpensive compared with in-person events, that doesn’t make them any easier to plan and host. Virtual events are online events that happen on such platforms as Instagram, Facebook, Zoom, Twitter and Clubhouse, just to name a few. In addition, there … Continue reading “7 tips to plan a successful virtual event”

6 of the best free press release services

Press releases can help your brand generate media coverage, which can help you reach your target audience that much more. Because there’s no guarantee that your press release will result in coverage, the more journalists you can reach, the better your chances. About 48 percent … Continue reading “6 of the best free press release services”

How does ever-changing technology affect businesses?

All businesses rely on technology to run efficiently. Technology has helped small businesses find ways to compete with large corporations, improve relationships with customers, and help improve internal processes. Small businesses use various technologies, including laptops and desktops, mobile devices, equipment, and more, to help … Continue reading “How does ever-changing technology affect businesses?”

4 ways to find the right journalists to cover your brand

Generating buzz through earned media coverage begins with finding the right journalists to cover your brand’s story and various news updates. Earned media results from media outreach and is the fastest-growing form of marketing. In the simplest sense, earned media refers to any material written … Continue reading “4 ways to find the right journalists to cover your brand”

10 of the latest technology trends that impact businesses

All businesses use technology in their day-to-day operations. Whether you run a small store or an online business, you use everything from the most basic technology like computers to more advanced technology like automation software.  Unfortunately, far too many small business owners purchase office equipment … Continue reading “10 of the latest technology trends that impact businesses”

8 signs that your marketing strategy isn’t working

Even with the best planning, your marketing strategy could fail. Digital marketing comprises various online strategies that identify, build and target an audience with the ultimate goal of turning them into paying customers. It includes the following and more: Social media marketing Search engine optimization … Continue reading “8 signs that your marketing strategy isn’t working”

Which is better? Live or pre-recorded webinars

Including webinars into your digital marketing strategy opens up what’s possible when connecting individuals anywhere in the world. Many companies lean toward webinars because they can be more productive and offer a greater reach than in-person seminars. A webinar is essentially an online presentation given … Continue reading “Which is better? Live or pre-recorded webinars”

8 tips to write a press release that gets noticed

While some may think a press release is archaic, it still should be part of your overall marketing strategy. In the simplest sense, a press release is a news story written by a public relations professional and sent to targeted members of the media. Typical … Continue reading “8 tips to write a press release that gets noticed”

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