Yes, your pet brand can text. Here’s exactly what it takes.
Pet brands selling hemp-derived or CBD products are welcome on DailyStory. Depending on how those products are positioned in your store, you may need to register as a restricted sender — and we’ll walk you through it.
What pet brands ask us
before they switch.
Straight answers on eligibility, numbers, giveaways, and what we need from you — before you commit to anything.
Hemp and CBD products are allowed
Pet-based brands offering hemp-derived or CBD products in their online store can use DailyStory. How those products are positioned determines whether the brand must register as a restricted sender — the risk is being flagged for S.H.A.F.T.
Giveaways are a great list-growth play
Promotional giveaways work exceptionally well for pet brands. To avoid heavy fines or carrier blocks, the campaign must follow state and federal sweepstakes laws, TCPA regulations, and CTIA carrier guidelines.
Start on a registered 10DLC
A ten digit long code is the right call in nearly every case unless you’re sending more than 1,000 messages per second. Move to a short code later if traffic warrants it — though short codes are complicated for restricted brands.
A hemp-free giveaway path exists
You can promote the giveaway as long as all hemp and CBD content is completely absent from the text messages, the linked landing page, and the official sweepstakes rules.
Consent stays your responsibility
We don’t require proof of consent or giveaway documentation directly. If sweepstakes or promotional giveaways are offered, a clear set of rules must be publicly available. Consent is yours to collect and keep.
Bring your existing list
Your existing opted-in SMS recipients can be migrated and imported into the DailyStory platform — no restarting your list from zero on day one.
What two campaigns a month to 20,000 contacts actually costs.
SMS cost includes multiple factors: total number of characters, type of campaign, whether the message includes images, and total active contacts. The example alongside shows how the math works for a typical promotional send.
- ✓ Longer messages split into multiple segments — each segment bills
- ✓ Images (MMS) and active contact count both affect the rate
- ✓ One campaign a month halves the credit total; four doubles it
- ✓ Full detail lives in our text message costs article and pricing page
Registration fees, carrier fees, and how long approval takes.
Approval depends largely on how the brand is positioned. If hemp-derived or CBD products are at the forefront of the store, the brand will be flagged as restricted — and it can take up to 10 business days to complete that registration.
- ✓ Restricted brands: $1,000 minimum — $500 to submit, $500 once approved
- ✓ Not flagged as restricted: the normal $100 registration fee applies
- ✓ Either way, a $20 per-month 10DLC campaign fee is ongoing
- ✓ Store positioning is the biggest lever on both cost and timeline
10DLC, short code, or toll-free? Start with the 10DLC.
A ten digit long code is recommended for nearly all cases unless you’re sending more than 1,000 messages per second. We always recommend starting on a 10DLC and considering a move to a short code if the traffic warrants it.
- ✓ 10DLC covers nearly every pet brand’s real send volume
- ✓ Short codes only make sense above 1,000 messages/second
- ✓ Obtaining a short code for a restricted brand is complicated
- ✓ Migrate your existing opted-in list onto the new number
Three rulebooks every
giveaway has to satisfy.
Promotional giveaways are a fantastic strategy for pet brands to grow an SMS list. But to avoid heavy fines or carrier blocks, your campaign must follow all three sets of rules below — this is the part we help brands get right before the first send.
State & federal sweepstakes laws
Your promotional giveaway must comply with the sweepstakes laws that apply where you’re running it — including a clear, publicly available set of official rules.
TCPA regulations
Consent is your responsibility. Entry mechanics, disclosures, and opt-out handling all have to hold up under TCPA — we don’t collect consent documentation on your behalf.
CTIA carrier guidelines
Carriers publish their own requirements for promotional giveaways and sweepstakes messaging. Following them is what keeps your traffic delivering instead of blocked.
Understanding text message costs
Before you model your monthly spend, read our breakdown of what actually drives SMS cost — character count and segments, campaign type, images, and total active contacts — then compare it against DailyStory’s public pricing page to size your program accurately.
SMS Costs & Credits ExplainedBuilt for pet brands
in a restricted category.
There are two paths, and which one you’re on depends entirely on how hemp-derived and CBD products are positioned in your store. We’ll tell you which before you spend anything on registration.
- ✓ Restricted brand registration: $1,000 minimum, up to 10 business days
- ✓ Standard brand registration: $100, faster carrier review
- ✓ $20 per-month 10DLC campaign fee either way
- ✓ Transparent per-segment SMS rates published publicly
- ✓ Existing opted-in SMS list migrated at no extra platform cost
- ✓$500 to submit the registration
- ✓$500 once the registration is approved
- ✓$20 per-month 10DLC campaign fee
- ✓Up to 10 business days to complete
- ✓Standard 10DLC brand registration
- ✓$20 per-month 10DLC campaign fee
- ✓Faster path through carrier review
- ✓Depends on how the store is positioned
Bring the list. We’ll handle the paperwork.
Tell us how your store is positioned and we’ll tell you exactly which registration path you’re on, what it costs, and how long it takes — before you commit to anything.
