According to Accenture, 94% of business-to-business buyers research online before choosing the business they want to work with.
DailyStory provides the features you need to understand how, where, and when you converted a visitor into a customer.
DailyStory’s visitor tracking provides the features you need to follow visitors from their first visit all the way through your sales process.
You may be familiar with web analytics platforms such as Google Analytics. And Google Analytics is great for understanding what all your visitors are doing.
DailyStory provides a complete picture of the customer journey. And tells you what customers are doing, where they are spending time, and where they are converting.
This helps you to know when, where, and how 94% of your audience found you.
Google states that 71% of B2B researchers start with a generic search. Unless you rank #1 on organic search engine results page, you are more than likely buying keywords and using ads.
But the problem you face is which keywords convert and which ones don’t?
Advertising platforms such as Google and Bing do a great job telling you which keywords convert on your landing page. But if you are a B2B with a non-transactional sales cycle you need to track this all the way through your sales and marketing process in order to understand which keywords convert customers.
DailyStory identifies the keywords that convert customers.
This enables marketers and business owners to understand how effective their search engine marketing is, which customers are attributed to their SEM budgets, and which keywords generate new business.
Social Media is an important part of any online marketing strategy. Building a strong social media profile is a great way to reach an important part of your audience in the channels they prefer.
But how do you convert shares and likes into customers?
DailyStory link retargeting enables you to build customer segments for ad networks, such as Google, simply by clicking on links you share.
Using retargeting links you can continue to share important content from around the Internet with your audience. Not only will you be able to track the clicks, but every click is tagged with your advertising pixels enabling you to show ads to those potential customers.
It’s an incredibly effective way to reach an audience that may not have visited your website. Enabling marketers and business owners to confidently share content on any online channel and later target the person who clicked on the link with ads.
Helping you understand your customer journey is only part of what we do. We’ve also built a suite of solutions designed to help you convert visitors into customers. There are no tedious or complex technologies to integrate together – we take care of all of that for you – enabling you to stay focused on your business and your customers.
72 percent of consumers prefer email as their source of business communication. Therefore getting a visitor to “convert” and share their email address is an important first step to becoming a customer. It’s the most important piece of information you can use to use to market to your customers.
But how to ask for it? Show a popup when new visitors arrive and offer them a coupon? Or maybe show a popup when people are leaving and offer a newsletter sign up? There are lots of different techniques, but it usually requires combing many different technologies together that never seem to work quite right.
DailyStory provides a growing suite of features specifically designed to help with on-site conversions.
And, these features are all integrated into DailyStory’s workflow and campaign management system – making it easy for you to create automatons and rules.
Lead capture forms are an effective way to convert visitors. These are forms that visitors fill out when they want more information about your product or service. They are most often used in conjunction with an ad and the goal is to capture contact information from the visitor.
Lead capture pages are usually published on the website or are hosted on a separate specialized application for building landing pages.
DailyStory enables customers to publish landing page on their own website property or hosted on DailyStory.
Tomorrow’s sales pipeline is on your website today. And you should proactively follow up with them every opportunity you have. But how do you proactively follow up with these customers at the right moment?
DailyStory solves this problem through Lead Visit Alerts.
Leads Visit Alerts enable you to take actions and stay informed when leads or customers visit specific pages on your website.
This means that when one of your leads comes back to your site you can take action immediately and follow up with those great leads while they’re active on your site and interested in your products and services.