DailyStory Blog

We’re all looking for ways to reach out to customers better than we did in the past. Much of this happens with digital transformation, which calls for the integration of marketing technologies. What is digital transformation? Digital transformation involves transitioning from using traditional marketing tools … Continue reading “Digital transformation and customer experience: Integrating marketing technologies for better outcomes”

Using RSS Feeds in Email Marketing: A Smart Way to Automate Content Delivery RSS (Really Simple Syndication) feeds have been around for years, but their integration into email marketing campaigns remains an underutilized yet powerful tool. In a world where fresh content drives engagement, leveraging … Continue reading “Introducing RSS support for emails”

As Cyber Monday approaches, the digital marketplace is poised for a frenzy of activity. This is the time when businesses can capitalize on the heightened consumer interest by sending out compelling Cyber Monday emails that drive traffic and conversions.  Black Friday 2023 saw an average … Continue reading “7 expert tips for crafting irresistible Cyber Monday emails”

As SEO reselling evolves in 2024, here’s what you need to watch for: The rise of white-label SEO services and their impact Key SEO trends that will shape your digital marketing strategy The increasing importance of technical SEO and on-page SEO practices How international SEO … Continue reading “SEO reselling in 2024: Emerging trends and what to expect”

In anticipation of Black Friday / Cyber Monday (BFCM) we’re thrilled to announce a new email marketing feature to help drive urgency and awareness for upcoming and important dates: countdown timers. What is a countdown timer? A countdown timer is clock that counts down to … Continue reading “Introducing Countdown Timers”

Personalized Email Marketing with DailyStory: Tailor Your Message for Maximum Impact Email marketing remains one of the most powerful ways to connect with your customers. However, like you, your audience is bombarded with dozens, if not hundreds, of emails every day. So, how can you … Continue reading “Personalized Email Marketing for Everyone”

If you’ve ever sent an email campaign through Gmail and found that it gets clipped, you’re not alone. Many marketers and email senders face this issue where Gmail adds a link saying “[Message clipped] View entire message” at the bottom, forcing recipients to click to … Continue reading “Why is Gmail “clipping” my email?”

Share Weather Forecasts in your Emails The Weather Forecast widget is a special widget used to embed a weather forecast into the email. The forecast data is fetched when the email is sent giving you the latest forecast for your event. Automatic Resend to Non-Openers … Continue reading “What’s New in DailyStory – September 2024 highlights”

Email marketing continues to be a cornerstone of digital marketing strategies in 2024. It’s a channel that allows businesses to communicate directly with their audience, offering a high return on investment and the opportunity for personalized engagement. With countless tools available, finding the right one … Continue reading “Why DailyStory is leading the pack in email marketing tools for 2024”

What is an ESP? An email service provider (ESP) is a service used to send email marketing content and campaigns to subscribers. DailyStory is an example of an email service provider and we’d love to give you a demo. If you’re serious about achieving results, … Continue reading “What’s an ESP and how can it help you as an email marketer?”

Influencer marketing has rapidly transformed into a powerful strategy for businesses to forge connections with their target audiences in recent years. The undeniable fact that 92 percent of marketers recognize influencer marketing’s efficacy speaks volumes about its impact. Yet, what truly distinguishes influencers from the … Continue reading “The future of influencer marketing: Combining digital influence with physical products”

In the modern business landscape, excellence is a pursuit that requires more than just individual brilliance or groundbreaking innovations. The key to success requires cultivating strong, cohesive teams that are aligned, motivated, and empowered to collectively and individually reach success.  Building stronger teams emerges as … Continue reading “Building stronger teams: The key to business excellence”

Let’s be honest. Cold emails get a bad rap. Many dismiss them as outdated. Some even confuse it with cold calling. But the truth is that cold email campaigns can still work wonders for your eCommerce business. Think about it—email remains the No. 1 marketing … Continue reading “Cold emails failing you? How to create cold eCommerce email templates generate responses”

Businesses of all sizes consider CRM software as a near-vital tool because of its ability to make communications more consistent, efficient and relevant. CRM (which stands for “customer relationship management”) software gathers customer interactions in one central place to improve the customer experience and overall … Continue reading “6 benefits of using CRM software for small businesses”

Free webinar: Unleashing the Power of MMS for Profit Sept. 18  Multimedia Messaging Service (MMS) has emerged as a highly effective tool for boosting engagement. In our free webinar, “Monetizing Multimedia: Unleashing the Power of MMS for Profit” on Sept. 18, we’ll provide actionable insights … Continue reading “What’s New in DailyStory – August 2024 highlights”

Creating engaging email content is a cornerstone of successful digital marketing. However, coming up with fresh and captivating email ideas can be challenging, especially if you’re sending out emails regularly. Whether you’re crafting newsletters, promotional campaigns, or follow-up emails, the following are some top tips … Continue reading “Unlocking creativity: Top tips for generating engaging email ideas”

We are thrilled to announce a powerful new feature that will elevate your marketing campaigns: photo editing is now available directly within DailyStory! This feature allows you to edit images seamlessly without leaving the platform. Enhance your visuals with tools to crop, resize, adjust colors, … Continue reading “Introducing Photo Editing in DailyStory: Enhance Your Visuals Without Leaving the Platform”

Branding directly impacts the success of a business online, so you’ll want to consider creating a brand style guide if you don’t already have one. Think of a brand style guide as the rulebook for how your business presents itself to the world. This includes … Continue reading “5 tips to create a brand style guide for your business”

Standing out and achieving high engagement rates when your recipients’ email inboxes are overflowing can be challenging. While email marketing has an overall return on investment (ROI) of 4,200 percent, email best practices can ensure you get the best bang for your buck. The following … Continue reading “Boosting email engagement: 10 proven tips for success”

At DailyStory, we’re constantly looking for ways to enhance your marketing experience by integrating the best tools and platforms. That’s why we’re thrilled to announce our latest integration with Canva, one of the most popular graphic design tools out there! This new integration empowers you … Continue reading “Exciting News: DailyStory now integrated with Canva for seamless marketing campaigns!”

Email marketing remains a powerful tool for businesses to engage with their audience. However, the effectiveness of email campaigns hinges on one crucial factor: email deliverability. Ensuring that your emails land in your subscribers’ inboxes rather than their spam folders is paramount. About 162 billion … Continue reading “Mastering email deliverability: 10 tips to ensure your emails land in inboxes”

To maximize email marketing’s potential, a well-crafted email funnel is essential. An email funnel is a sequence of emails designed to guide a subscriber through a journey, from initial awareness to making a purchase and beyond. The following are nine key tips to master the … Continue reading “Mastering email funnels in digital marketing: 9 tips for success”

You can now add a driving directions map to your email Our new driving directions widget allows you to embed a clickable map into your email. This map dynamically updates to display a specified address and automatically links to Google Maps, providing easy access to … Continue reading “What’s New in DailyStory – July 2024 highlights”

Email marketing remains one of the most powerful tools in a digital marketer’s arsenal. With the potential to reach a vast audience, it’s crucial to ensure your emails stand out and engage your recipients. In fact, four out of five marketers say that they would rather … Continue reading “10 tips for effective email design”

For small businesses, marketing is important but also can feel out of budget. About one in five small businesses doesn’t use digital marketing, while about one in 10 doesn’t invest in any kind of marketing. But this doesn’t have to be your small business. About … Continue reading “18 low-cost marketing ideas for small businesses”

While humor can help make content that much more engaging, being funny isn’t as easy as it sounds. It also can get your company in (at least social media) hot water if it comes off as more offensive than funny. We understand the temptation to … Continue reading “Humor: Is it right for your marketing campaign?”

One highly effective strategy within email marketing is the use of email coupons. When used correctly, email coupons can significantly boost customer loyalty, increase conversion rates, and enhance overall revenue. Plus, close to 60 percent of U.S. coupon users preferred online coupons in 2023. The following … Continue reading “Unlocking the power of email coupons: 10 tips for success”

Remote work can sometimes feel like uncertain waters to lead a team effectively in a virtual realm. But being a great manager is more important than ever. According to Gallup research, 50 percent of employees quit their companies because of their boss. Remote management just … Continue reading “Remote work: 9 tips to better manage your team”

SMS, or text messages, still is the most used messaging platform. According to Business.com, 97% of people text at least once a day, and since a traditional email spam filter does not screen SMS (see carrier violations, though), a business incorporating SMS into its marketing … Continue reading “8 tips on writing a text message that won’t get ignored”

When it comes to remote work, being productive while also maintaining a good work-life balance from home is easier said than done. Below are 11 tips on how you can be productive if you’re adjusting to remote work. Set a remote-work schedule Working from home … Continue reading “Remote work: 11 tips to be productive from home”

Push notifications have come a long way since first being introduced by Apple in 2009. If you have an app, they should be a thought-out piece of your overall marketing strategy in this climate of online noise. Below are eight things you should consider when … Continue reading “Push notification strategy in the works? Here’s what you should consider”

With inboxes cluttered and attention spans short, it’s crucial to make every element of your email count. One of the most significant components that can make or break your email’s effectiveness is the Call to Action (CTA) button. The average click-through rate for CTAs is … Continue reading “Maximizing email engagement: 7 tips for effective email buttons”

All businesses use technology in their day-to-day operations. Whether you run a small store or an online business, you use everything from the most basic technology like computers to more advanced technology like automation software.  Unfortunately, far too many small business owners purchase office equipment … Continue reading “10 of the latest technology trends that impact businesses”