Best practices, recommendations, and tips for digital marketers

User-generated content should be part of your overall digital marketing strategy. Why? About 85 percent of consumers think that visual user-generated content (UGC) is more persuasive than branded photos or videos. UGC is unpaid or unsponsored social media posts that consumers share about a product … Continue reading “10 tips to encourage more user-generated content”

Most marketing advice begins the same way, with “set your goals.” And while it may feel repetitive, it’s absolutely true. Setting goals increases the success of your marketing strategy by about 429 percent. Of course, in the simplest sense, goals help you understand where you … Continue reading “7 expert tips to set achievable marketing goals for your small business”

Marketing on Instagram is a non-negotiable aspect of digital marketing for many brands. The visuals-first social media platform boasts more than 1.16 billion users, and about 90 percent of Instagram users follow at least one business. While the success of any brand on Instagram involves … Continue reading “16 Instagram marketing tips that you should know”

Even if you could afford to target everyone, it’s not a good idea.  Why? Because the success of our digital marketing (and business) happens based on determining our target audience and creating a strategy focused on reaching that group of consumers. And no small business … Continue reading “7 tips to help you determine your target audience”

It’s hard to imagine a business that doesn’t at least have a presence on Facebook. But is your brand taking advantage of all the marketing opportunities that exist on the platform? With more than 2.8 million monthly users, Facebook still holds the title of being … Continue reading “6 Facebook marketing tips you should know”

Businesses typically can be hesitant to use Snapchat in their digital marketing strategy. And there is no right or wrong with that position because every business (and its goals and resources) is different. Created in 2011, Snapchat features image and video messaging between users. More … Continue reading “Snapshot: The challenges and opportunities of Snapchat for businesses”

Known as the largest professional social network, marketing on LinkedIn can be effective when done right. LinkedIn now has more than 660 million registered professionals. LinkedIn has assisted about 45 percent of marketers with customer acquisition, while the platform accounts for about 80 percent of … Continue reading “LinkedIn marketing: 6 tips to be more effective”

Email marketing has consistently proven it’s value, but automation can take your efforts to another level. In general, email marketing is a type of marketing that shares details about your business, products, services, discounts and other information with your customers and potential customers through emails. … Continue reading “Email automation: What it is, why it matters and 14 examples to inspire you”

No business wants (or wants to have to respond to) negative reviews online.  But they do happen, and you must respond to reduce any damage to your online reputation and potential sales. About 90 percent of consumers worldwide read reviews before buying products, and about … Continue reading “11 tips to best respond to negative reviews”

If your business has a specific location (or locations), then ranking in local search results should be a priority, especially on Google.  About 46 percent of all Google searches are looking for local information, while 88 percent of searches for local businesses on a mobile … Continue reading “12 ways to optimize your Google My Business profile”

If your business uses SMS marketing, you’ve probably heard about upcoming A2P 10DLC requirements. The details around this are fluid and changing, but we will use this article to clarify what is happening and what you need to do. First of all, let’s start by … Continue reading “A2P 10DLC requirement for SMS Marketing”

Your business can either thrive or barely survive based on your customer responsiveness in this fast-moving digital world. How long does it take your team members to respond to a question from a customer or potential customer? Simple answer: The longer it takes, the worse … Continue reading “8 ways to improve customer responsiveness”

The internet (and the world) is becoming increasingly mobile, so businesses must consider mobile search engine optimization (SEO) as part of their overall marketing strategy. About 52 percent of all page views worldwide are mobile, while about 64 percent of all Google organic search traffic … Continue reading “Mobile SEO: What it is and 6 best practices”

Search engine optimization weighs heavily in most digital marketing strategies, so getting a leg up with your SEO skills won’t just benefit you but also your business. On the first page of search engine results, the first five organic results account for about 68 percent … Continue reading “10 free courses online to help you level up your SEO skills”

Social media management can be complex for many businesses. Tools are the solution. The more accounts you have, the more you have to stay on top of your posting, engagement and monitoring. It’s worth the effort, though. About 44.8 percent of global internet users used … Continue reading “7 reasons why your business should use a social media management tool”

An obvious tool in many digital marketing strategies, Facebook gives your business the ability to share content, engage with your followers and target potential customers. But it’s also an easy space to make any number of mistakes. The good news is that done right, Facebook … Continue reading “13 biggest mistakes businesses make on Facebook (and how to avoid them)”

With more than 3.6 billion people using social media worldwide, this form of digital marketing isn’t going anywhere anytime soon. Social media is one of several major ways to reach your target audience online. In particular, social media is great for building brand awareness, creating … Continue reading “Level up your social media skills with these 17 free online courses”

Giveaways are great marketing tactics for generating leads, but are you using Terms and Conditions to protect yourself? Of course, while it’s ideal to have a legal team to refer to for all contests and sweepstakes you host, this isn’t always possible for small businesses. … Continue reading “Terms and Conditions: How to confirm your giveaways are legal”

Webinars are only growing in popularity. About 60 percent of marketers use webinars as a content marketing tool. They help increase the understanding of your products and services by about 74 percent. And as a form of premium content, webinars can help you generate and … Continue reading “12 expert tips to host your first webinar”

For small businesses, marketing is important but also can feel out of budget. About one in five small businesses doesn’t use digital marketing, while about one in 10 doesn’t invest in any kind of marketing. But this doesn’t have to be your small business. About … Continue reading “18 low-cost marketing ideas for small businesses”

Mobile has revolutionized the way we do business.  And the strength of our mobile marketing can make or break a company.  Mobile marketing is the adaptation of your marketing efforts to reach users through their mobile devices. This matters because about half of consumers shop … Continue reading “14 expert tips to improve your mobile marketing”

Unsure how your social media presence can improve your search engine rankings? Content is king in the world of SEO (search engine optimization), and the content you share on your social media accounts can have an impact on your SEO. To be clear, the amount … Continue reading “7 ways social media can influence your SEO”

Need more time in a day? We all do. Consider the potential of some of the latest and greatest productivity tools that can help you be more efficient, focused and/or organized. About 55 percent of retailers believe better technology can positively impact productivity. At the … Continue reading “15+ of the best free productivity tools you should know about”

If content is king, then what would premium content be? Content marketing itself is increasingly important for businesses to embrace in a digital world. Think of your website (or even your social media accounts) as a planet. Your content being the gravitational pull that generates … Continue reading “Premium content: What it is and how you can leverage it in your marketing”

Joining the fitness industry typically means that you’re passionate about helping people. It doesn’t always mean that you’re a digital marketing genius. Whether you’re the best personal trainer, group trainer and/or gym owner, you must be able to get the word out about your facilities, … Continue reading “6 things fitness professionals should know about marketing”

Looking to shake up your brand’s online presence? Consider a social media takeover. A social media takeover is a form of influencer marketing where you grant posting privileges to a person of interest for a predetermined period of time. This can be an influencer, expert … Continue reading “8 tips for a successful social media takeover”

Fitness studios pivoted to technological solutions during the COVID-19 pandemic. The online fitness market is expected to reach $59.23 billion by 2027, growing at a rate of 33.1 percent from 2020 to 2027. And while your studio may be back to in-person workouts, you might … Continue reading “5 tips to help create successful hybrid fitness classes”

Competitive analysis is a tactic that every company should use regularly. But without the right tool that suits your needs, it’s easy for manual competitive analysis to take up a big chunk of time. A competitive analysis is essentially a strategy where you identify your … Continue reading “16 tools to help make your competitive analysis easier”

Color psychology plays a larger role in branding and marketing than some might realize. The colors you see in logos, websites and ads are all very purposeful. And for good reason. Color influences about 85 percent of consumers’ purchase decisions. Colors also increase brand awareness … Continue reading “Color psychology: A breakdown of the influence colors have in digital marketing”

How often do you perform a competitive analysis for your brand? If the answer is “not often” or “never,” your business is missing out on valuable insights.  About 90 percent of Fortune 500 companies practice some form of competitive analysis regularly. A competitive analysis is … Continue reading “Competitive analysis: What it is and how you can start yours”

Content marketing has many moving parts. From what to write to where to post, how to post and what else can be brought back (and when), you then have to ensure that everything you’re doing is engaging and relevant. Organization is critical. A content calendar … Continue reading “8 tips to create an effective content calendar”

Successful gyms consistently market themselves on multiple digital channels to bring in new members. As a gym owner, you’re well aware of the natural churn of membership that’s a factor for every business in the fitness industry. The majority of gyms lose about 50 percent … Continue reading “9 expert tips to better market your gym online”

First impressions are everything, especially when it comes to your fitness brand. In fact, it takes only 10 seconds for a consumer to cement his or her first impression of your fitness brand.  Fitness is a crowded industry with many similar-sounding and similar-looking brands. It’s … Continue reading “8 tips to build your fitness brand from scratch”