Best practices, recommendations, and tips for digital marketers

Competitive analysis is a tactic that every company should use regularly. But without the right tool that suits your needs, it’s easy for manual competitive analysis to take up a big chunk of time. A competitive analysis is essentially a strategy where you identify your … Continue reading “16 tools to help make your competitive analysis easier”

Color psychology plays a larger role in branding and marketing than some might realize. The colors you see in logos, websites and ads are all very purposeful. And for good reason. Color influences about 85 percent of consumers’ purchase decisions. Colors also increase brand awareness … Continue reading “Color psychology: A breakdown of the influence colors have in digital marketing”

How often do you perform a competitive analysis for your brand? If the answer is “not often” or “never,” your business is missing out on valuable insights.  About 90 percent of Fortune 500 companies practice come form of competitive analysis regularly. A competitive analysis is … Continue reading “Competitive analysis: What it is and how you can start yours”

Content marketing has many moving parts. From what to write to where to post, how to post and what else can be brought back (and when), you then have to ensure that everything you’re doing is engaging and relevant. Organization is critical. A content calendar … Continue reading “8 tips to create an effective content calendar”

Successful gyms consistently market themselves on multiple digital channels to bring in new members. As a gym owner, you’re well aware of the natural churn of membership that’s a factor for every business in the fitness industry. The majority of gyms lose about 50 percent … Continue reading “9 expert tips to better market your gym online”

First impressions are everything, especially when it comes to your fitness brand. In fact, it takes only 10 seconds for a consumer to cement his or her first impression of your fitness brand.  Fitness is a crowded industry with many similar-sounding and similar-looking brands. It’s … Continue reading “8 tips to build your fitness brand from scratch”

Personality is everything in the fitness industry, both online and in-person. However, the need to convey your personality is even more important when marketing yourself and/or your fitness brand overall online. Since the fitness industry in the U.S. is estimated at about $37 billion as … Continue reading “Top 7 traits of online fitness personalities”

The benefits of fitness are vast, but beyond the health improvements, fitness professionals can earn additional income through fitness affiliate programs. Affiliate marketing is the process where an affiliate (you and/or your fitness business) earns a commission for marketing another’s products or services. In other … Continue reading “18 of the best fitness affiliate programs to boost your income”

As a fitness professional, you likely are well aware that there are only so many hours in the day. Hours to train clients, hours to plan for those sessions and so on. This finite capacity of time restricts your ability to grow your income through … Continue reading “4 tips to become a fitness affiliate marketer”

A fitness influencer promotes an active and healthy lifestyle on any given social media platform. Sounds simple enough, right? But there is so much more to becoming a successful fitness influencer who not only offers advice and support but also works with brands to promote … Continue reading “7 tips to become a successful fitness influencer [plus examples]”

The COVID-19 pandemic turned the fitness industry on its head, thrusting gym owners and instructors into live-stream workouts. Teaching fitness virtually is obviously very different from teaching in person. And live-stream workouts don’t appear to be going anywhere anytime soon. “Due to [the] COVID-19 outbreak, … Continue reading “7 tips to offer addictive live-stream workouts”

Whether you’ve already started a fitness blog or are considering it, there’s more to success than just writing and posting. Blogging itself is definitely a valuable strategy for your fitness business, whether you’re a personal trainer, gym owner or influencer. In fact, about 80 percent … Continue reading “6 ways to market your fitness blog”

Social proof can help convert your potential customers into paying customers. This marketing technique refers to potential customers assuming that what others are doing is correct based on how often they see those actions. In other words, social proof is about looking to others to … Continue reading “17 of the best social proof tools to boost your sales”

While Pinterest has definitely been around as long as some of the other bigger social media platforms, it’s not often thought of first as a marketing opportunity. And it’s even less common to have a thought-out strategy for it. But if your brand’s target audience … Continue reading “6 expert tips for marketing on Pinterest”

If your business is not currently employing any email drip campaigns, you’re definitely missing out on some conversion opportunities. But never fear! It’s not too late to get your first campaign up and running. Email drip campaigns are a type of time-release email marketing tactic. … Continue reading “14 best practices for email drip campaigns”

When digging deeper into the idea of “social proof,” just remember that humans are definitely pack animals. Psychologically speaking, humans want to fit in with the rest of the crowd, and this can affect us in many ways, particularly our consumer behavior. Social proof refers … Continue reading “What is social proof? And 9 ways to use it in your digital marketing”

What’s more convenient than SEO tools within your Chrome browser? SEO (search engine optimization) can help drive more organic traffic to your website by ranking your website higher during relevant queries in search engines (predominantly Google but others as well). And SEO still very much … Continue reading “22 Chrome extensions to boost your SEO”

Beyond just writing, the goal of copywriting aims to create engaging marketing content that persuades your audience to take action. So, when you’re experiencing writer’s block, it can impact the success of your business.  No pressure, right?  Writer’s block is often referred to as the … Continue reading “Struggling with marketing content? 7 tips to beat writer’s block”

While the term “FOMO” might be new to you (or not), using “the fear of missing out” is nothing new to effective digital marketing strategies. It’s about leveraging the fear we all have of losing out on amazing opportunities, experiences and so on, no matter … Continue reading “9 FOMO techniques you can use in your digital marketing”

If your business has anything to do with video games (or video game players), you must be familiar with Twitch. Originally founded in 2011 as a spinoff of Justin.tv, Twitch is currently the most-used platform for video game live-streaming. Currently owned by Amazon, Twitch offers … Continue reading “4 things you should know about Twitch”

In your efforts to optimize your website for search engines, you may have come across the concept of SEO stop words.  But what are SEO stop words? How do they impact your SEO? And should you worry about them in your SEO strategy? What are … Continue reading “What are SEO stop words and should you worry about them?”

More likely than not, your business has a presence on more than one social media platform. The more platforms you are on, the harder it is to manually post, monitor and engage within your native social media accounts. Social media management involves the many moving … Continue reading “11 free (or almost free) social media management tools”

More than 56 percent of the content on the web is accessed through mobile devices, and this number is only growing. Accelerated Mobile Pages (AMP) is a new standard from Google to ensure your content renders as quickly and efficiently as possible on mobile devices. … Continue reading “Accelerated Mobile Pages (AMP): What it is and how to use it”

In the email marketing industry, the consensus is that a good email open rate is between 15 percent and 20 percent. If you are below this, there are some simple things you can do. But with a little more work, you can get your email … Continue reading “Increase your email open rates with these 8 strategies”

Think QR codes are dead? Think again. In fact, QR (Quick Response) codes are so old (digitally speaking) that they’re new again—and trending.  A 2020 survey found that 18.8 percent of consumers in both the U.S. and U.K. strongly agree that they had noticed an … Continue reading “9 ways your business can use QR codes in marketing”

Considered the world’s biggest social network, Facebook likely already has some of your attention, one way or another. And, if you have a business, it’s important you optimize your Facebook business page to its full potential. Why you need a Facebook business page About two-thirds … Continue reading “12 expert tips to optimize your Facebook business page”

The goal of any email marketing campaign would definitely not be to end up as spam. But what happens if your emails do get marked as spam? Spam complaints are when an email recipient clicks on the “spam” button within their mailbox provider interface for … Continue reading “What happens if subscribers mark your emails as spam?”

It’s one thing to convert website visitors to email subscribers. It’s another to convert those subscribers into paying customers. That’s what makes an effective email onboarding sequence so critical to your sales efforts. An email onboarding sequence is a series of emails intended to deepen … Continue reading “8 expert tips to create an email onboarding sequence that converts”

Search engine optimization (SEO) is critical to a website’s organic traffic. But not all SEO is the same. There are different types of SEO, with on-page and off-page being the two categories in terms of tactics. Off-page SEO refers to all the things you can … Continue reading “9 tips and tricks to boost your off-page SEO”

While Twitter is a powerful social media platform, it’s easy for your business to get lost in the “noise.” But it’s worth cutting through and getting your message heard. It’s important to stand out. The average Twitter user follows at least five businesses, and about … Continue reading “Got Twitter? 8 expert tips to help you market your business better”

Before you should even dive into strategies for your website’s search engine optimization, you have to consider your website’s Google indexing. Without Google indexing, your website is basically invisible to search queries, which would basically kill your organic web traffic. It’s important to understand that … Continue reading “13 tips to get your website indexed by Google faster”

While digital advertising likely has a recurring portion of your budget, not all website has to be paid for. It is possible to increase your web traffic organically. Keep in mind that 51 percent of website traffic is organic, while internet browsers opt to use … Continue reading “8 tips to increase organic traffic to your website”

Conversational marketing is a fantastic way to engage with consumers and nurture them into paying customers. Too many businesses rely on posted website information to address potential questions, but putting the responsibility on the consumer to figure everything out on his or her own is … Continue reading “8 expert tips to get started with conversational marketing”