DailyStory Blog

Best practices, recommendations, and tips for digital marketers

Mastering the art of drip emails to boost engagement and conversions

Competition for consumer attention is fiercer than ever, so businesses must adopt strategic approaches to nurture leads and drive conversions effectively. One powerful tool in the marketer’s arsenal is drip email campaigns.  Drip emails, also known as automated email sequences or lifecycle emails, are a … Continue reading “Mastering the art of drip emails to boost engagement and conversions”

5 landing page benefits for your small business

When it comes to converting website visitors to customers, your home page often is not enough. To be clear, your website’s home page acts as more of an introduction to your business. On the flip side, landing pages are standalone web pages that are disconnected … Continue reading “5 landing page benefits for your small business”

Franchise SMS marketing: How to grow subscribers

With SMS marketing continuing to grow in popularity, every franchise should work it into its digital marketing strategy. But with strict opt-in procedures required, you can’t leap into your first text message campaign before you have a confirmed subscriber list (regardless of how many contact … Continue reading “Franchise SMS marketing: How to grow subscribers”

Streamlining operations: Essential software solutions for modern businesses

Running a business in the modern world is like juggling squirrels at a rave. Mixed metaphors aside, you have to balance a lot for any business, no matter how large, small, simple, or complex your plans might be. On top of that, you have to … Continue reading “Streamlining operations: Essential software solutions for modern businesses”

What’s New in DailyStory – April 2024 highlights

Additional support with new templates for emails, automations, and segments We’re continuing to add new pre-built templates for emails, automations, and segments to help you launch your campaigns quicker. New integration with Little Green Light Little Green Light is an affordable yet powerful donor management … Continue reading “What’s New in DailyStory – April 2024 highlights”

The role of AI summary generators in email marketing

AI summary generators are online tools that quickly and accurately condense lengthy pieces of content using artificial intelligence. The summary they will generate will have the same quality and meaning as the original version.  These generators are widely used in the field of academics by … Continue reading “The role of AI summary generators in email marketing”

6 best things to sell to start a business in 2024 

Building a store for a new business takes more effort and planning than developing an ordinary website. An ecommerce platform should have a frictionless shopping cart, a custom domain name, a seamless checkout flow, an intuitive user interface (UI), search engine optimization, and an appealing … Continue reading “6 best things to sell to start a business in 2024 “

What is conversational marketing? 3 ways it can help your business

The power of conversational marketing happens when we can make our messaging helpful, personal, and empathetic—but at scale. By the sound of it, you might think that your company’s digital marketing strategy is already a version of conversational marketing, especially if you’re customer-focused. And you’re … Continue reading “What is conversational marketing? 3 ways it can help your business”

7 tips for using an automatic email responder effectively

Managing our email inbox can feel like a never-ending task. Whether you’re on vacation, out of the office for a meeting, or simply need dedicated time to focus on important tasks, an automatic email responder can be a lifesaver.  However, to truly harness its potential … Continue reading “7 tips for using an automatic email responder effectively”

Revolutionizing work: How intelligent automation is changing the game 

The world of work is undergoing a profound transformation. Emerging technologies like intelligent automation radically alter how businesses and employees work.   Intelligent automation solutions can replicate human actions and judgment to perform various tasks. They can interpret unstructured data, understand natural language, and make complex … Continue reading “Revolutionizing work: How intelligent automation is changing the game “

8 reasons to employ an SMS marketing strategy

When you’re in the marketing industry, it’s well-known that some of the most popular marketing strategies bank on short-form social media content creation, influencer marketing, and other forms of digital marketing. One of the most overlooked methods of reaching an audience in 2024 is SMS … Continue reading “8 reasons to employ an SMS marketing strategy”

8 tips to create a successful customer survey for your business

Customer satisfaction can make or break your business, so a customer survey can help you understand how your customers are feeling and where you could potentially improve. Customer surveys are simply a method of soliciting customer feedback (using various tools) so you can measure your … Continue reading “8 tips to create a successful customer survey for your business”

What’s New in DailyStory – March 2024 highlights

Enhancements to DailyStory Support We’ve enhanced our support system and integrated it with our Help Docs to give you immediate, helpful replies through our chat with the help of AI! Submit instance requests and view your help tickets in your DailyStory account. View your favorite … Continue reading “What’s New in DailyStory – March 2024 highlights”

The best ways to translate text on images effortlessly

Imagine that you are on an international business trip, and there the locals provide you with a document or images in their native language. Likewise, if you are collaborating with global clients or customers, you may receive photos or documents in their local language. In … Continue reading “The best ways to translate text on images effortlessly”

How to earn passive income through digital marketing and SEO in 2024

At least 45 percent of people in the U.S. alone have a side hustle. And many want this job to be remote for their own comfort. That’s where the digital marketing and SEO industry might be a perfect fit for those looking to earn passive … Continue reading “How to earn passive income through digital marketing and SEO in 2024”

Struggling with marketing content? 7 tips to beat writer’s block

Beyond just writing, the goal of copywriting aims to create engaging marketing content that persuades your audience to take action. So, when you’re experiencing writer’s block, it can impact the success of your business.  No pressure, right?  Writer’s block is often referred to as the … Continue reading “Struggling with marketing content? 7 tips to beat writer’s block”

Crafting cold emails that convert: 2 free templates

In today’s competitive business landscape, effective communication is paramount, and cold emails represent a powerful tool in the arsenal of any savvy marketer or sales professional. Plus, we have a free template available. Keep in mind that while the average cold email reply rate is … Continue reading “Crafting cold emails that convert: 2 free templates”

5 strategies to increase sales with your mobile app

If your business has a mobile app, you have additional opportunities to both engage with your customers and increase overall sales. Mobile apps are powerful tools. About 49 percent of consumers open an app more than 11 times each day, and about 70 percent of … Continue reading “5 strategies to increase sales with your mobile app”

How rebranding and redesigning drive traffic surge in your marketing strategy

In today’s digital landscape, a company’s website serves as its digital storefront, often forming the first impression for potential customers. As such, the importance of a well-designed and strategically positioned website cannot be overstated. This is where the concepts of rebranding and redesigning come into … Continue reading “How rebranding and redesigning drive traffic surge in your marketing strategy”

7 strategies to grow quality backlinks and boost your SEO

Backlinks are a critical part of SEO strategy Quality backlinks, links that point from one website to another, are a critical part of SEO strategy. And any SEO expert will tell you building backlinks is very important to your overall SEO strategy. Organic traffic is … Continue reading “7 strategies to grow quality backlinks and boost your SEO”

What’s New in DailyStory – February 2024 highlights

March 20 webinar: “AI Basics 101” What do you know about artificial intelligence? DailyStory founder Rob Howard explains what AI is, how it works, and what it means for you and your business in this free webinar on March 20. Enhancements to adding calendar events … Continue reading “What’s New in DailyStory – February 2024 highlights”

What are the best ways to gain leads from content marketing?

Content marketing has great potential to attract leads. However, it should be done the right way to bring in the maximum extract. Companies and businesses can prove themselves to be industry leaders if they follow the right content practices. For instance, educational and valuable content … Continue reading “What are the best ways to gain leads from content marketing?”

6 ways to attract customers to in-store shopping

Despite the growth of online shopping, there’s still value in the in-store shopping experience. And if your business depends on actual foot traffic more than online sales, it’s important to attract customers to your physical store location. After the COVID-19 pandemic (when online was the … Continue reading “6 ways to attract customers to in-store shopping”

5 tips for automated email follow-ups that lead to conversions

Many digital marketing conversations focus on generating leads, but what are you doing once you have them? Think automated email follow-ups. If you’re emailing manually, consider that the average email response rate (which can vary widely) can be about 5 percent. So, when sending 100 … Continue reading “5 tips for automated email follow-ups that lead to conversions”

SEO content optimization tips to increase online visibility

Every website owner wants to increase their online presence. No matter if their website is an eCommerce store, digital marketing platform, or a simple blog, having a great reach and receiving impressions is what they create content for. Successfully fulfilling this objective requires optimizing content, … Continue reading “SEO content optimization tips to increase online visibility”

8 tips to write an effective announcement email

When announcing something for your business, it’s important to plan and prepare. In other words, you want to pay extra attention to every aspect of your announcement email. Doing so will ensure that your announcement is a hit, delivering the results you want, rather than … Continue reading “8 tips to write an effective announcement email”

What’s New in DailyStory – January 2024 highlights

Feb. 14 webinar: “Is Email Dead?” Is email truly dead? DailyStory founder Rob Howard dives into the current state of email marketing, email versus text messaging, and various email marketing best practices that you can implement immediately to boost your email campaign results in this … Continue reading “What’s New in DailyStory – January 2024 highlights”

Traditional marketing vs digital marketing

How does traditional marketing compare to digital marketing? Both have a role and both have unique capabilities. We’ll explore those here. What’s the difference? At the core, traditional marketing takes place offline, while digital marketing happens through digital channels (i.e. online). That being said, there … Continue reading “Traditional marketing vs digital marketing”

8 ways AI can be used in email marketing

The future of AI in email marketing is already here. Whether you’ve tried ChatGPT, DALL-E2, or something else, artificial intelligence can optimize, improve and speed up every aspect of email marketing. Simply put, AI is a computer science process for building smart machines that’s capable … Continue reading “8 ways AI can be used in email marketing”

11 fitness content ideas you can use today

If you’re responsible for marketing a fitness brand in any way, it might be challenging at times to think of creative fitness content that not only tells your brand story but also attracts and retains clients. The goal is to produce high-quality fitness content that’s … Continue reading “11 fitness content ideas you can use today”

9 tips for sending effective abandoned cart emails

Cart abandonment is a thorn in the side of every eCommerce business, but abandoned cart emails can be a huge help to complete the sale. In fact, eCommerce businesses lose about $18 billion in annual sales revenue due to cart abandonment. Cart abandonment happens when … Continue reading “9 tips for sending effective abandoned cart emails”

Email engagement and deliverability: Enhancing performance in your campaigns

In the intricate dance of digital marketing, two elements emerge as foundational pillars: email engagement and email deliverability. These twin forces work in tandem to define the effectiveness of any email marketing campaign. Email engagement, a critical measure of success, reflects how recipients interact with … Continue reading “Email engagement and deliverability: Enhancing performance in your campaigns”

8 steps to create an effective SEO strategy

The right SEO strategy helps you optimize for search engines so that your content gets seen by potential consumers. SEO stands for search engine optimization, and an SEO strategy refers to the process of planning and implementing steps to improve your organic search engine rankings.  … Continue reading “8 steps to create an effective SEO strategy”

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