Are you concerned about your marketing messages sounding too stuffy, or worse yet, cringe-worthy? In an effort to speak as our brand across digital channels, it’s all too easy to lack personality and miss the opportunity to engage with your audience and persuade them to … Continue reading “7 tips to be more conversational (and relatable) in your marketing”

Looking for ways to create additional revenue streams for your small business? Affiliate marketing might be for you. This method of marketing is about finding ways to complement and grow the business your already have by offering more value to your customers and anyone else … Continue reading “What is affiliate marketing? 4 tips to help you create additional revenue streams”

Visuals are everything when it comes to digital marketing these days. That applies to everything, from the design of your website to the images you use on your brand’s social media channels. Consistent brand presentation across all platforms increases revenue by up to 23 percent. … Continue reading “11 free graphic design tools for the non-designer”

Advertising on Facebook is a great way to reach a lot of people.  It is the No. 1 social media network, after all, reaching about 59 percent of the world’s social networking population. But just like with any advertising, Facebook ads are only as effective … Continue reading “7 tips to better target your Facebook ads (and see more results)”

You likely know by now that content is king. But when it comes to content marketing, it’s almost too easy to find yourself spinning your wheels. Creating content to simply create content, without a direction, plan or strategy can end up being a waste of … Continue reading “7 tips to level up your content marketing”

A personal brand isn’t all that different from your company’s brand. You’re simply marketing yourself (your knowledge and expertise) instead of your company’s products or services. But why focus on your personal brand? Depending on your role with your company, standing out from the crowd … Continue reading “10 tips to build up your personal brand and grow your business”

When it comes to social media marketing, it’s increasingly more difficult to hit your goals without “paying to play.” Don’t get us wrong. There is immense value in an organic (nonpaid) posting strategy. But organic reach on social media isn’t what it used to be. … Continue reading “6 tips to maximize your social media advertising budget”

Now more than ever, e-commerce is big business. The number of U.S. consumers shopping online has grown from about 209 million in 2016 to more than 230 million in 2021. But just as e-commerce is on the rise, so is the need to build trust … Continue reading “What is a trust badge? 5 types you can embed on your website”

Text messaging is one way that businesses can share offers, deals and updates with their customers. SMS text messaging is a channel of communication available to upwards of 98 percent of consumers. And, according to research conducted for the Cellular Telecommunications and Internet Association (CTIA), … Continue reading “Sample terms of service for text message marketing”

Using images in your text messages (otherwise known as MMS marketing) is a great way to convey brand identity and other important content in your text message marketing. It is often said: “A picture is worth a thousand words,” which can help you communicate more … Continue reading “MMS marketing: Using images in your text messages”

For any businesses targeting younger customers, TikTok is not only the next frontier of social media marketing, it’s a key platform to include in your overall strategy. And the sooner you can work TikTok into your digital marketing, the better. TikTok consists of 15-second-max video … Continue reading “15 tips to market your brand on TikTok”

To diversify your audience reach, starting a podcast could be the right move for your brand. About 75 percent of Americans are familiar with the term “podcasting” (up from 70 percent in 2019), while about 50 percent of all American homes are podcast fans, according … Continue reading “Get heard: 9 tips for starting your first podcast”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. This is where repurposing your existing content can come into play. Repurposed content involves adding to or heavily revising your existing content to … Continue reading “13 tips to repurpose content like a rockstar marketer”

If you haven’t dived into influencer marketing yet, it’s natural to ponder whether to incorporate it into your overall marketing mix. Influencers are online personalities who use social media platforms to share their interests, hobbies, professions and ultimately their brand. As a result, they are … Continue reading “Influencer marketing: What’s the best social media platform to use?”

If you’re a franchise business owner, you might be looking for ways to stand out more from the local competition. Franchise businesses (where a company licenses the use of their brand, products and processes to a separate business that then operates under the name of … Continue reading “7 digital marketing tips to help your franchise business stand out”

We know. The sound of anyone trying to grow subscribers on any platform can sound like the pursuit of a vanity metric. However, on YouTube especially, more subscribers pave the way to increasing your organic reach. This matters because YouTube is the world’s second-largest website. … Continue reading “20 tips to grow your YouTube subscribers”

While voice search may have begun as a novel concept, it definitely has a place in your SEO strategy now. Of course, voice search began with smartphone use but has grown to include both smart speakers and voice assistants. It involves what is commonly understood … Continue reading “7 tips to optimize for voice search and get ahead of the curve”

For local-focused businesses, you must sieve the opportunity to rank high in local searches. In other words, developing your local search engine optimization.  Local SEO is when search engines rely on signals (such as local content, social profile pages, links and citations) to provide the … Continue reading “11 local SEO tips to help you beat your competition”

We’ve said it before. Email marketing is a critical component of any overall digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $42. Check out these 48 statistics that show the value of email marketing for … Continue reading “6 ways you can collect email addresses without a website”

For any small business getting into digital advertising for the first time, understanding exactly what your spending your money on can feel a bit overwhelming. Of course, about 87 percent of all small businesses are advertising in general, but only about 49 percent are advertising … Continue reading “What is the difference between cost-per-click and cost-per-impression advertising?”

Organic reach isn’t what it used to be on social media, especially on Facebook. So, it’s no surprise that interest has grown among businesses to use Facebook Groups to better engage with their audience. More than 1.8 billion people use them every month. From February … Continue reading “12 tips to use Facebook Groups to grow your business”

After a year like 2020, it’s easy to understand why keyword blocklists have become an even more common practice in the advertising world. Keyword blocklists are sets of keywords that appear in content that you do not want your ad running alongside of. In other … Continue reading “Keyword blocklists: What they do and whether you should use them”

There is definitely a fear that duplicate content in any form will hurt your website’s search engine rankings. That fear is not unfounded. Duplicate content is content that appears at more than one unique website address. While there is no official penalty for duplicate content, … Continue reading “Does duplicate content hurt your website’s SEO?”

Gone are the days of small business successes regardless of customer service and overall experience.  More than ever, businesses must understand consumers’ needs and digitize as many aspects of the purchasing experience as possible. We are living in a customer-first, digital-preferred marketplace. Particularly since the … Continue reading “Surviving a new normal: Digital marketing and how DailyStory can help your business”

Email is a critical component of any company’s digital marketing efforts. First of all, about 102.6 trillion emails get sent every year, and the average email user receives 13 commercial emails per day. But before you assume that email marketing is just a lot of … Continue reading “What causes bounced emails? 3 easy tips to lower your bounce rate”

Jargon is often a part of the advertising world. But when it comes to where you’re spending your money, you should at least understand the basics. About 47 percent of small business owners handle all their marketing themselves, which only underscores the need to better … Continue reading “What is the difference between programmatic and native advertising?”

Video is an important part of any company’s digital marketing strategy. Why? It’s highly engaging. About 45 percent of people watch more than one hour of Facebook or YouTube videos per week, while 92 percent of mobile video viewers share videos with others.  For businesses … Continue reading “What is the best video platform for marketers?”

Your company’s domain name plays a critical role in both your branding and credibility. Simply put, a domain name is the unique address for your website. It has two components:  Your address Your suffix As an example, when considering the domain name “google.com,” “google” is … Continue reading “Domain name 101: A beginner’s guide for small businesses”

When it comes to exit rates and bounce rates, it’s very easy to get confused. However, they do have subtle differences that make each valuable metrics to use and better understand what’s happening on your website. What’s the difference? As far as definitions, exit rate … Continue reading “What is the difference between exit rate and bounce rate?”

It might sound obvious, but direct traffic is a bit more complicated than it seems, particularly in Google Analytics. And with many small business owners and marketers primarily focused on driving social media and search engine referral traffic, it’s easy for direct traffic to get … Continue reading “What is direct traffic and why is it important?”

For cannabis retailers, text messaging (SMS) is one of the primary ways they communicate offers, deals and updates to their customers. And staying in compliance is not only important, it’s the law. Cannabis marketers love text messaging SMS text messaging is a channel of communication … Continue reading “How cannabis retailers stay in compliance with text messaging”

It’s easy to make mistakes, especially when it comes to digital marketing. It happens to the best of us! The key is to identify them, learn from them and pivot to do better. You can find out more about digital marketing (our beginner’s guide for … Continue reading “11 digital marketing mistakes that could be costing you money”

Digital marketing for your small business can incorporate so many different methods, mediums and strategies. But you don’t have to feel overwhelmed.  First, check out our beginner’s guide to better understand key concepts tied to digital marketing. Then, let’s focus on digital marketing tasks that … Continue reading “Digital Marketing 101: A to-do checklist you shouldn’t ignore”