DailyStory Blog

Best practices, recommendations, and tips for digital marketers

7 strategies to grow quality backlinks and boost your SEO

Backlinks are a critical part of SEO strategy Quality backlinks, links that point from one website to another, are a critical part of SEO strategy. And any SEO expert will tell you building backlinks is very important to your overall SEO strategy. Organic traffic is … Continue reading “7 strategies to grow quality backlinks and boost your SEO”

What’s New in DailyStory – February 2024 highlights

March 20 webinar: “AI Basics 101” What do you know about artificial intelligence? DailyStory founder Rob Howard explains what AI is, how it works, and what it means for you and your business in this free webinar on March 20. Enhancements to adding calendar events … Continue reading “What’s New in DailyStory – February 2024 highlights”

What are the best ways to gain leads from content marketing?

Content marketing has great potential to attract leads. However, it should be done the right way to bring in the maximum extract. Companies and businesses can prove themselves to be industry leaders if they follow the right content practices. For instance, educational and valuable content … Continue reading “What are the best ways to gain leads from content marketing?”

6 ways to attract customers to in-store shopping

Despite the growth of online shopping, there’s still value in the in-store shopping experience. And if your business depends on actual foot traffic more than online sales, it’s important to attract customers to your physical store location. After the COVID-19 pandemic (when online was the … Continue reading “6 ways to attract customers to in-store shopping”

5 tips for automated email follow-ups that lead to conversions

Many digital marketing conversations focus on generating leads, but what are you doing once you have them? Think automated email follow-ups. If you’re emailing manually, consider that the average email response rate (which can vary widely) can be about 5 percent. So, when sending 100 … Continue reading “5 tips for automated email follow-ups that lead to conversions”

SEO content optimization tips to increase online visibility

Every website owner wants to increase their online presence. No matter if their website is an eCommerce store, digital marketing platform, or a simple blog, having a great reach and receiving impressions is what they create content for. Successfully fulfilling this objective requires optimizing content, … Continue reading “SEO content optimization tips to increase online visibility”

8 tips to write an effective announcement email

When announcing something for your business, it’s important to plan and prepare. In other words, you want to pay extra attention to every aspect of your announcement email. Doing so will ensure that your announcement is a hit, delivering the results you want, rather than … Continue reading “8 tips to write an effective announcement email”

What’s New in DailyStory – January 2024 highlights

Feb. 14 webinar: “Is Email Dead?” Is email truly dead? DailyStory founder Rob Howard dives into the current state of email marketing, email versus text messaging, and various email marketing best practices that you can implement immediately to boost your email campaign results in this … Continue reading “What’s New in DailyStory – January 2024 highlights”

Traditional marketing vs digital marketing

How does traditional marketing compare to digital marketing? Both have a role and both have unique capabilities. We’ll explore those here. What’s the difference? At the core, traditional marketing takes place offline, while digital marketing happens through digital channels (i.e. online). That being said, there … Continue reading “Traditional marketing vs digital marketing”

8 ways AI can be used in email marketing

The future of AI in email marketing is already here. Whether you’ve tried ChatGPT, DALL-E2, or something else, artificial intelligence can optimize, improve and speed up every aspect of email marketing. Simply put, AI is a computer science process for building smart machines that’s capable … Continue reading “8 ways AI can be used in email marketing”

11 fitness content ideas you can use today

If you’re responsible for marketing a fitness brand in any way, it might be challenging at times to think of creative fitness content that not only tells your brand story but also attracts and retains clients. The goal is to produce high-quality fitness content that’s … Continue reading “11 fitness content ideas you can use today”

9 tips for sending effective abandoned cart emails

Cart abandonment is a thorn in the side of every eCommerce business, but abandoned cart emails can be a huge help to complete the sale. In fact, eCommerce businesses lose about $18 billion in annual sales revenue due to cart abandonment. Cart abandonment happens when … Continue reading “9 tips for sending effective abandoned cart emails”

Email engagement and deliverability: Enhancing performance in your campaigns

In the intricate dance of digital marketing, two elements emerge as foundational pillars: email engagement and email deliverability. These twin forces work in tandem to define the effectiveness of any email marketing campaign. Email engagement, a critical measure of success, reflects how recipients interact with … Continue reading “Email engagement and deliverability: Enhancing performance in your campaigns”

8 steps to create an effective SEO strategy

The right SEO strategy helps you optimize for search engines so that your content gets seen by potential consumers. SEO stands for search engine optimization, and an SEO strategy refers to the process of planning and implementing steps to improve your organic search engine rankings.  … Continue reading “8 steps to create an effective SEO strategy”

Understanding how project management can help your marketing department

In the extremely competitive landscape of marketing, project management is paramount for business success. However, the application of project management emerges as a crucial driver of efficiency, organization, and strategic alignment within marketing departments. From meticulous marketing planning and resource allocation to improved collaboration and … Continue reading “Understanding how project management can help your marketing department”

Influencer marketing: 7 tips to know before starting your first campaign

Once considered the “new kid on the block” of digital advertising, influencer marketing has risen in both popularity and effectiveness (when done right). Brands are expected to spend up to $15 billion on influencer marketing in recent years, according to Business Insider. In the simplest … Continue reading “Influencer marketing: 7 tips to know before starting your first campaign”

What’s New in DailyStory – December 2023 highlights

Conversation view for text messages: Now available Getting text message replies? You can now manage these conversations more easily in the new conversation view for text messages. Clickable image URLs now an option in DailyStory DailyStory text messages now support clickable image URLs. This is … Continue reading “What’s New in DailyStory – December 2023 highlights”

How to leverage mobile apps in boosting sales and business efficiency

Whether you’re new or you’ve been around for a while, developing a mobile app for your business can help you stay ahead of the competition, boost operations, and skyrocket your sales. Mobile apps have this transformative power because they can keep users (your customers) engaged … Continue reading “How to leverage mobile apps in boosting sales and business efficiency”

Email marketing best practices: 16 tips that make an impact

Email marketing might feel “old hat” in a world of new and ever-evolving digital marketing tools. But it deserves your attention more than ever and these email marketing best practices will help you get ahead. In 2022, the number of email users worldwide is estimated … Continue reading “Email marketing best practices: 16 tips that make an impact”

10 ways you can creatively and digitally promote your business

In the ever-evolving landscape of digital marketing, using creative strategies is imperative for businesses aiming to stand out and capture the attention of their target audience through digital promotion. The following are 10 effective ways to digitally promote your business, emphasizing innovation and engagement. From … Continue reading “10 ways you can creatively and digitally promote your business”

18 of the best fitness affiliate programs to boost your income

Looking for a list of the best fitness affiliate marketing programs? Our up-to-date list will help you find the right affiliate program for you. And, help you become a successful fitness affiliate marketer Why the fitness industry? The health and fitness industry is worth an … Continue reading “18 of the best fitness affiliate programs to boost your income”

Effective email marketing: 6 essential tips for A/B testing subject lines

A/B testing, otherwise known as split testing, can help you determine the email subject lines that are more likely to engage your target audience. Simply put, the A/B testing process of sending two versions of an email to two similar but separate audiences. And, of … Continue reading “Effective email marketing: 6 essential tips for A/B testing subject lines”

Maximizing digital marketing: Understanding social proof and its 9 strategic applications

When digging deeper into the idea of “social proof,” just remember that humans are definitely pack animals. Psychologically speaking, humans want to fit in with the rest of the crowd, and this can affect us in many ways, particularly our consumer behavior. Social proof refers … Continue reading “Maximizing digital marketing: Understanding social proof and its 9 strategic applications”

Digital marketing strategies for call centers: A winning combination

The global call center industry has been rapidly evolving with the integration of advanced digital technologies and marketing strategies. With call centers shifting from traditional customer service models to strategic customer experience hubs, leveraging data, AI, and automation, digital marketing plays a pivotal role in … Continue reading “Digital marketing strategies for call centers: A winning combination”

Choosing the right platform for influencer marketing: A comprehensive guide

Understanding Influencer Marketing: A Key Digital Strategy Influencers are online personalities who use social media platforms to share their interests, hobbies, professions and ultimately their brand. As a result, they are followed by an engaged audience on at least one or more platforms. Influencers can … Continue reading “Choosing the right platform for influencer marketing: A comprehensive guide”

What’s New in DailyStory – November 2023 highlights

Dec. 13 webinar: Using AI in your marketing To achieve your goals and stay ahead of the competition, the more you understand artificial intelligence technology, the better. Learn how to use AI in your marketing in this free DailyStory webinar. Built-in sign-up forms: Now available! … Continue reading “What’s New in DailyStory – November 2023 highlights”

7 common remote work challenges and how to overcome them

The shift towards remote work has become one of the most defining workplace trends in the past few years, bringing with it a myriad of opportunities and advantages. However, this work model also presents a unique set of challenges that can impact your productivity, communication, … Continue reading “7 common remote work challenges and how to overcome them”

5 ways to drive sales using Instagram shoppable posts

If you’re looking to sell more online, don’t overlook Instagram shoppable posts. This feature allows businesses to tag products (which are listed in their Instagram Shop catalog) directly in various Instagram posts, including feed posts, Instagram Stories, IGTV videos, Reels, Live streams and Instagram Guides. … Continue reading “5 ways to drive sales using Instagram shoppable posts”

What is data-driven marketing and why you should invest in it

What is data-driven marketing? Data-driven marketing is a strategy that relies on the analysis of vast sets of data to gain insights into customer behavior, preferences, and interactions and then to use those insights to influence how you market to them. Why is data-driven marketing … Continue reading “What is data-driven marketing and why you should invest in it”

6 tips to boost brand awareness with email marketing

In a digital world where a brand’s visibility can make or break its success, building strong brand awareness has become a non-negotiable part of any effective marketing strategy. Yet, amidst the noise of social media campaigns and influencer partnerships, one tool often flies under the … Continue reading “6 tips to boost brand awareness with email marketing”

What is 10DLC registration for SMS marketing

What is 10DLC registration? 10DLC registration is a process for associating your business with your SMS marketing traffic. More specifically, it registers your ten digit long code (10DLC) sending numbers with the phone carriers and help you stay in compliance. In the fall of 2023 … Continue reading “What is 10DLC registration for SMS marketing”

Navigating Canada’s Anti-Spam Legislation (CASL): A Comprehensive Guide

Understanding the Basics of Canada’s Anti-Spam Legislation (CASL) Similar to CAN-SPAM in the United States, Canada’s Anti-Spam Legislation (CASL) applies to commercial email marketing sent to any Canadian citizen’s email address. It went into effect on July 1, 2014 and remains in effect to this … Continue reading “Navigating Canada’s Anti-Spam Legislation (CASL): A Comprehensive Guide”

What’s an ESP and how can it help you as an email marketer?

What is an ESP? An email service provider (ESP) is a service used to send email marketing content and campaigns to subscribers. DailyStory is an example of an email service provider and we’d love to give you a demo. If you’re serious about achieving results, … Continue reading “What’s an ESP and how can it help you as an email marketer?”

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