Best practices, recommendations, and tips for digital marketers

No business wants a recession to happen, but they are inevitable.  Any shrinking of the economy can spur necessary changes not just in business plans but in your digital marketing strategy as well. Since 1945, the U.S. has gone through 11 recessions officially. While many … Continue reading “12 digital marketing strategy tips during a recession”

Social media negativity is a fact of life for both individuals and brands.  As a brand, however, you want to make sure that you handle any negative comments appropriately. Any misstep can become a problem for your business. About 94 percent of consumers admit that … Continue reading “5 ways to handle social media negativity”

Considering Facebook is the biggest social media network, it makes sense if you want Facebook verification on your page. Facebook has 2.91 billion monthly active users as of 2022. This is actually a 6.2 percent increase from its 2.74 billion users in 2021, which was … Continue reading “4 tips to help get you verified on Facebook”

For about as long as social media became a natural component of digital marketing, brands have wondered: “How often should I post?” Obviously, no one wants to post too much or too little. As of 2022, there are about 4 billion social media users across … Continue reading “Social media posting: How often should a brand really share?”

Successful brand collaboration can help your company grow its online reputation (in a good way) and reach a wider audience. But if your partnership is weak or not the best fit, your collaboration will fail, which could cost you your reputation or even your profit. … Continue reading “5 tips for successful brand collaboration”

Influencer marketing is easier said than done, especially when it comes to finding the right influencers for your brand and digital marketing campaigns. Simply put, influencer marketing involves increasing brand awareness, targeting new and niche audiences and increasing impressions and reach through a partnership with … Continue reading “7 tips for finding the right influencers for your digital marketing”

Despite the growth of online shopping, there’s still value in the in-store shopping experience. And if your business depends on actual foot traffic more than online sales, it’s important to attract customers to your physical store location. After the COVID-19 pandemic (when online was the … Continue reading “6 ways to attract customers to in-store shopping”

Customer satisfaction can make or break your business, so a customer survey can help you understand how your customers are feeling and where you could potentially improve. Customer surveys are simply a method of soliciting customer feedback so you can measure your customer satisfaction, understand … Continue reading “8 tips to create a successful customer survey for your business”

Fake accounts are a fact of life on social media. But how do you spot a fake Instagram account so that you don’t waste your time and (more importantly) don’t get scammed? More than 2 billion people use Instagram once a month, making it the … Continue reading “5 signs to spot fake Instagram accounts”

Consumer trust matters. As a business, it’s in your best interest to invest resources into building trusting relationships with potential and current customers. Consumers do hold businesses to certain standards and want to build relationships with the ones that they believe in. They don’t want … Continue reading “6 ways to grow consumer trust (and your resulting sales)”

Twitter, like most social media platforms, aims to help cut through bots, trolls and misinformation by various means, such as Twitter verification. And if your business is active on Twitter, you might be wondering how to get verified and earn the blue checkmark badge next … Continue reading “5 tips to get verified on Twitter”

Marketing is one of many industries that has evolved over time alongside technology. For example, traditional marketing and advertising relied on bringing ads, billboards, and window advertisements. Now, we have digital marketing and advertising that requires a different set of skills. While the core skills, … Continue reading “How marketing jobs have evolved over time”

Text message marketing is powerful, but you can get quite creative in the ways you can use it to connect with your potential customers. In fact, text message marketing generates response rates as high as 45 percent. And about two-thirds of consumers have signed up … Continue reading “8 surprising ways to use text message marketing”

If you’re looking to include TikTok, which is only growing in popularity, in your digital marketing strategy, you also should consider how to get your account verified. TikTok is a video-based social media platform that encourages engagement around short, vertical video clips. The app has … Continue reading “TikTok: 6 tips to get verified as a business”

If you’re interested in health and wellness, you might consider becoming a professional health blogger. Of course, starting a blog is difficult. You’ll need to be tech-savvy and take time to strategize how to promote your content. But if you want to share your knowledge … Continue reading “How to start a health blog”

Considering that the economy moves in cycles, a recession is likely to hit your business at some point. You have to consider how to tweak your marketing message when you find yourself in a difficult economy. Notice that we’re talking about adjusting your messaging and … Continue reading “Recession: 3 ways to tweak your marketing message in a poor economy”

Marketing automation technology has come a long way over the years. But your automation is only as powerful as the thought process behind it. Automation in marketing refers to any email, SMS text message or other marketing messages (or tasks) that automatically happens in response … Continue reading “5 ways to approach automation in your marketing strategy”

For many of Instagram’s nearly 1.5 billion users, Instagram verification is a critical validation. Instagram verification, otherwise known as that blue check on a user’s profile, is a signal to other users that your profile is the only one representing your brand. More officially, Instagram … Continue reading “7 tips to get verified on Instagram”

If you’re a marketer, you know the importance of content through your marketing strategy. Content can be used to bring new website visitors and convert them into paying customers. The better your content, the better their results. Evergreen content is a type of website content … Continue reading “Evergreen: What is it and how important is it?”

Content marketing plays a key role in many digital marketing strategies, but what metrics should you be following to ensure that what you’re doing is working? Content marketing is essentially described as the creation and publication of content in order to build an audience and … Continue reading “8+ content marketing metrics you should track”

The holidays are a crazy, hectic time. Not just for consumers, but for your holiday digital marketing strategy as well. Winter holiday online sales generated about $219 billion in revenue in 2021, with in-store sales reaching a record $668 billion. So, it’s imperative for your … Continue reading “Holiday digital marketing: 6 ways your strategy should change”

The holiday season is a great opportunity to get creative so that your brand can stand out among the countless images of seasonal fun. But since the holidays come back around every year, you might be struggling to break out of a holiday marketing rut.  … Continue reading “11 ideas to inspire your holiday marketing strategy”

Digital marketing has become the primary way to spread the word about your holiday offers and savings.  And since the holidays are a hectic time for consumers, it’s critical to develop a holiday marketing strategy sooner than later that will help you stand out from … Continue reading “7 holiday marketing strategy tips to optimize sales”

Small Business Saturday should be marked on every small business owner’s calendar.  To put it simply, Small Business Saturday is a special day each year when people are encouraged to shop small during the post-Thanksgiving weekend to support their local economies. It applies to all … Continue reading “5 last-minute Small Business Saturday marketing ideas”

Are you paying attention to the right social media metrics? Social media marketing can help you achieve your business goals, but it’s important to track your social media metrics to understand what’s working and what’s not. About 43 percent of consumers increased their social media … Continue reading “26 social media metrics you should track across platforms”

Brands have personalities just like humans do. But if you’re a little unsure how to define your particular brand personality, you’ve come to the right place. A brand personality involves the human characteristics of a brand, which your customers can relate to and connect with. … Continue reading “5 steps to determine your brand personality”

If reaching professionals is a goal of your digital marketing efforts, offering diverse content on LinkedIn is a crucial tactic to explore. LinkedIn now has more than 830 million users in more than 200 countries and territories, calling itself “the world’s largest professional network.” But … Continue reading “17 LinkedIn content ideas that you can post”

As a marketer or business owner, you’re constantly looking for ways to find and connect with potential customers. Marketing is the answer. Of course, this is easier said than done because you have so much competition, and they seem to be doing everything right. However, … Continue reading “7 ways to connect with potential customers through marketing”

Negative social media comments are a reality for many businesses. But how you handle those comments can not only squash any social media fires but also improve your overall brand perception. About 35 percent of customers in the U.S. post negative comments about companies on … Continue reading “7 tips for handling negative social media comments”

SMS text message marketing can be the most effective method of mass communication. Compared to emails, text messages can be more powerful. They have a 98 percent open rate compared to 20 percent in emails, and consumers are 4.5 percent more likely to respond to … Continue reading “8 tips to write an effective marketing text message”

If you’re responsible for marketing a fitness brand in any way, it might be challenging at times to think of creative fitness content that not only tells your brand story but also attracts and retains clients. The goal is to produce high-quality fitness content that’s … Continue reading “11 fitness content ideas you can use today”

An effective marketing campaign is so important to an organization’s success. Your product or service may be better than your competition, but without an effective marketing campaign, your audience will never know. Even the smallest adjustments to any marketing campaign your team creates can garner … Continue reading “16 of the best marketing campaigns in 2022”

It’s likely that we’ve all been part of a brainstorming meeting that’s been unfocused, long and frustrating, with various ideas shared but no path to move forward. This is not the kind of brainstorming meeting you want to experience with your team. Brainstorming with others … Continue reading “9 tips to run an effective brainstorming meeting”