Best practices, recommendations, and tips for digital marketers

4 tips to boost your click-through rate in Google Search

A lot of efforts to boost your SEO may focus on your overall search ranking for particular keywords that matter to your business. But what are you doing to optimize your Google Search click-through rate? Your search engine optimization should always keep your CTR in … Continue reading “4 tips to boost your click-through rate in Google Search”

7 tips to plan a successful virtual event

While virtual events are relatively inexpensive compared with in-person events, that doesn’t make them any easier to plan and host. Virtual events are online events that happen on such platforms as Instagram, Facebook, Zoom, Twitter and Clubhouse, just to name a few. In addition, there … Continue reading “7 tips to plan a successful virtual event”

6 of the best free press release services

Press releases can help your brand generate media coverage, which can help you reach your target audience that much more. Because there’s no guarantee that your press release will result in coverage, the more journalists you can reach, the better your chances. About 48 percent … Continue reading “6 of the best free press release services”

How does ever-changing technology affect businesses?

All businesses rely on technology to run efficiently. Technology has helped small businesses find ways to compete with large corporations, improve relationships with customers, and help improve internal processes. Small businesses use various technologies, including laptops and desktops, mobile devices, equipment, and more, to help … Continue reading “How does ever-changing technology affect businesses?”

4 ways to find the right journalists to cover your brand

Generating buzz through earned media coverage begins with finding the right journalists to cover your brand’s story and various news updates. Earned media results from media outreach and is the fastest-growing form of marketing. In the simplest sense, earned media refers to any material written … Continue reading “4 ways to find the right journalists to cover your brand”

10 of the latest technology trends that impact businesses

All businesses use technology in their day-to-day operations. Whether you run a small store or an online business, you use everything from the most basic technology like computers to more advanced technology like automation software.  Unfortunately, far too many small business owners purchase office equipment … Continue reading “10 of the latest technology trends that impact businesses”

8 signs that your marketing strategy isn’t working

Even with the best planning, your marketing strategy could fail. Digital marketing comprises various online strategies that identify, build and target an audience with the ultimate goal of turning them into paying customers. It includes the following and more: Social media marketing Search engine optimization … Continue reading “8 signs that your marketing strategy isn’t working”

Which is better? Live or pre-recorded webinars

Including webinars into your digital marketing strategy opens up what’s possible when connecting individuals anywhere in the world. Many companies lean toward webinars because they can be more productive and offer a greater reach than in-person seminars. A webinar is essentially an online presentation given … Continue reading “Which is better? Live or pre-recorded webinars”

8 tips to write a press release that gets noticed

While some may think a press release is archaic, it still should be part of your overall marketing strategy. In the simplest sense, a press release is a news story written by a public relations professional and sent to targeted members of the media. Typical … Continue reading “8 tips to write a press release that gets noticed”

7 tips to create an effective media kit for your business

Does your business have a media kit? Is it doing everything it can to share your brand story? Whether you’re looking to create your first media kit or revamp what you already have, you’re in the right place. A media kit (also known as a … Continue reading “7 tips to create an effective media kit for your business”

4 ways to sell advertising on your website

Selling advertising space on your website can create an additional revenue stream from your online presence. U.S. companies are spending about $79.75 billion on programmatic digital display ads, which is about 86.5 percent of the total digital ad spending. And the average person sees about … Continue reading “4 ways to sell advertising on your website”

10 of the most profitable blog niches

Creating a blog not only supports your content marketing efforts. It can help you make money, too. But to nail your profitable blog niche isn’t easy. Blogs are very popular. About 70 million posts are published each month just by WordPress users. In order to … Continue reading “10 of the most profitable blog niches”

9 of the best social listening tools for brand marketing

Social listening offers marketers a huge opportunity to learn from and engage with customers and potential customers online. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your brand and discussions … Continue reading “9 of the best social listening tools for brand marketing”

3 differences between long code and short code in text message marketing

 SMS text message marketing is a powerful tactic in any company’s digital marketing strategy. Not only do about 59 percent of consumers respond to their text messages within five minutes, but nearly 100 percent of people at least open all of their text messages. But … Continue reading “3 differences between long code and short code in text message marketing”

7 tips for marketing on Quora and other Q&A websites

An often-overlooked digital marketing tactic involves engaging on question-and-answer websites, such as Quora.  But Q&A websites are a treasure trove of internet users who are seeking answers that you might have. In other words, a possible untapped opportunity for your brand. Quora specifically boasts at … Continue reading “7 tips for marketing on Quora and other Q&A websites”

19 tips to drive traffic to your new blog

Blogs can be a large part of your content marketing efforts. Each month, about 409 million people view more than 20 billion blog pages. If you haven’t already been maintaining blog content for your brand, you might be deciding that now is the time to … Continue reading “19 tips to drive traffic to your new blog”

9 tips to get the most out of Google Analytics

Your performance data should be the lifeblood of your digital marketing strategy. But when it comes to using Google Analytics, are you more of a casual user than you’d like to be? Maybe you’re not checking as often or only get a vague notion of … Continue reading “9 tips to get the most out of Google Analytics”

9 tips to improve social listening and gain customer insights

Social media is a two-way street. Rather than just posting relevant, engaging content, you also have to listen. Enter social listening. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your … Continue reading “9 tips to improve social listening and gain customer insights”

8 best practices for using GIFs in your marketing

When your goal involves being as eye-catching and engaging as possible, it’s tough not to consider using GIFs in your branded marketing. The human brain processes images about 60,000 times faster than words.  GIFs are a type of image file format (Graphics Interchange Format) that … Continue reading “8 best practices for using GIFs in your marketing”

16 email marketing best practices that make an impact

Email marketing might feel “old hat” in a world of new and ever-evolving digital marketing tools. But it deserves your attention more than ever. In 2022, the number of email users worldwide is estimated to be about 4.3 billion. This is expected to grow to … Continue reading “16 email marketing best practices that make an impact”

11 of the best free GIF-maker tools

GIFs have only increased in popularity across the internet. In fact, they’re used by about 21 percent of all the websites. In addition, about 63 percent of Americans are GIF users, and one in five Americans can’t get enough of them. GIFs are typically a … Continue reading “11 of the best free GIF-maker tools”

6 ways visuals can increase your email conversions

WIth many marketers investing time and energy into engaging subject lines, visuals can be just as important to boosting your email conversion rates. The right email visuals can help you stand out from your competition and encourage your recipients to click. And email matters. Four … Continue reading “6 ways visuals can increase your email conversions”

How to evaluate your company’s marketing data

Gathering marketing data is a great first step to understanding your target audience and ensuring your campaigns are effective. However, after gathering data, you’ll need to understand that data by being able to read and evaluate it. Evaluation is key to ensuring you cut out … Continue reading “How to evaluate your company’s marketing data”

7 best Instagram tools to grow your followers

Instagram only continues to grow in popularity for sharing images and videos, which means it’s a great platform for your brand to reach a larger audience. About 1.22 billion people use Instagram each month, and Instagram is the ninth most-Googled search term, which is a … Continue reading “7 best Instagram tools to grow your followers”

5 tips to successfully promote your loyalty rewards program

Regardless of whether you’re about to launch a loyalty rewards program or already have an existing one, promotion is everything. Loyalty rewards programs can help grow your business. In fact, consumers who engage in high-performing loyalty programs are twice as likely to increase their frequency … Continue reading “5 tips to successfully promote your loyalty rewards program”

10 tips to improve your brand’s online reputation

If you’re not keeping tabs on your brand’s online reputation, you could be shooting yourself (or at least your brand) in the foot. An online reputation comprises various strategies to shape the world’s perception of your brand online. If handled correctly, you’re able to build … Continue reading “10 tips to improve your brand’s online reputation”

How to set up Google Alerts to stay in the know

Knowledge is power. And Google Alerts can notify whenever specific terms are published online. Wouldn’t you like to know when someone publishes something related to industry news, products, your business, competitive businesses or even just you as a person? Fortunately, Google Alerts are easy to … Continue reading “How to set up Google Alerts to stay in the know”

12-step website security checklist for beginners

Website security matters now more than ever. In fact, there have been about 300 percent more cybercrimes reported to the FBI since the COVID-19 pandemic began. It’s clearly not just about building trust with your customers. Data breaches can also result in stolen data and … Continue reading “12-step website security checklist for beginners”

How to grow backlinks to boost your SEO using HARO

Quality backlinks support any strong SEO strategy, but have you used HARO yet? SEO stands for search engine optimization. Simply put, it’s all about consistently showing search engines why your website should be shown above other websites when users search queries that are related to … Continue reading “How to grow backlinks to boost your SEO using HARO”

Facebook or Instagram: Which is better for marketing your business?

It might not be an age-old question, but many small businesses often ask which is better for marketing: Facebook or Instagram? Unfortunately, there is not a one-size-fits-all answer. Sharing about 4 billion users across the two social networks, the opportunities on both are immense. Of … Continue reading “Facebook or Instagram: Which is better for marketing your business?”

7 tips to improve your website’s domain authority

Many factors come together to make or break your search engine optimization (SEO), including your domain authority. In a nutshell, the higher your domain authority, then the more likely your website will rank higher in search engine results and generate more organic traffic. Domain authority … Continue reading “7 tips to improve your website’s domain authority”

14 biggest mistakes businesses make on Twitter

Many businesses find Twitter to be an effective social media marketing channel. It offers the opportunity to build your brand’s credibility, engage directly with customers and reach a larger audience. Twitter, originally created as a micro-blogging platform, is an online news and social networking site, … Continue reading “14 biggest mistakes businesses make on Twitter”

7 tips to write an author bio that gets noticed

Author biographies are an opportunity to personally connect with your blog readers. There are more than 500 million blogs out of 1.7 billion websites, and about 409 million people view more than 20 billion pages each month. Your goal as a blogger is to stand … Continue reading “7 tips to write an author bio that gets noticed”

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