DailyStory Blog

When businesses build their own software—either from the ground up or by heavily customizing off-the-shelf tools—it can feel empowering. You’re tailoring something perfectly to your needs, controlling the data, and skipping the bloated “enterprise” platforms. But when it comes to marketing features, that approach can … Continue reading “Marketing integrations: Why building your own tools is costing you more than you think”

SMS marketing remains one of the most powerful tools for directly connecting with your audience. With an open rate of over 90 percent and a response rate significantly higher than email, it’s clear that when done right, SMS marketing success can drive impressive results. But … Continue reading “SMS marketing strategy: How to build and optimize campaigns that convert”

Franchise marketing isn’t just about reaching customers—it’s about doing so consistently and cohesively across dozens, hundreds, or even thousands of locations. That’s a tough challenge. Each location needs powerful marketing tools, but those tools also need to align with a unified brand experience. This is … Continue reading “White labeling: How custom software with your logo makes franchise marketing easier”

Share a public URL linking to any email You can now share your email via a URL by toggling on Web View URL under Advanced Options in the Email Settings page. You can then use this link in other marketing avenues (like text messaging) to … Continue reading “What’s New in DailyStory – May 2025 highlights”

Brands are constantly seeking new ways to reach their audience directly and meaningfully—and that’s where SMS marketing shines. Fast, personal, and remarkably effective, SMS marketing has emerged as one of the most powerful and dependable tools in a marketer’s toolkit. Unlike other channels, SMS offers … Continue reading “Top 6 SMS marketing benefits: Why SMS marketing works”

When it comes to event marketing, your tools can make or break your success. It’s not just about sending invites and hoping for RSVPs.  From managing promotions and tracking engagement to analyzing performance and optimizing future campaigns, your marketing platform should work as hard as … Continue reading “Maximize your impact: Why DailyStory is the best platform for event marketing”

When it comes to digital marketing, choosing the right platform isn’t just a matter of preference—it’s a decision that directly impacts your ability to grow, engage, and retain your audience effectively. And in today’s competitive landscape, your marketing tools need to be smarter, more adaptive, … Continue reading “DailyStory vs. Constant Contact: Which marketing platform is better?”

Digital marketing is no longer optional—it’s essential for driving franchise growth in a competitive landscape. While traditional methods like print advertising, billboards, and direct mail still have value, digital strategies offer unmatched opportunities for scalability, precise targeting, and measurable results, especially for franchises. Whether you’re … Continue reading “Digital franchise marketing: How to grow your franchise online”

New personalization option for email previews Prior to sending an email, we recommend previewing and testing your email, and you can now do so by selecting a specific contact from a pop-up window to view the email as if you were him or her. (You … Continue reading “What’s New in DailyStory – April 2025 highlights”

Resending emails is a powerful yet often underutilized strategy to boost open rates, increase engagement, and ensure your message reaches your audience. However, the key to success lies in knowing when to resend, how to optimize the content, and how to segment your audience effectively. … Continue reading “Resending email: How to maximize engagement with follow-ups”

What is a confirmation email? A confirmation email is an automated message sent to a recipient to verify a specific action, such as making a purchase, subscribing to a service, or registering for an event. These emails serve as reassurance to the user that their … Continue reading “What is a confirmation email? A guide to best practices”

Email marketing remains one of the most effective ways to communicate with customers, build relationships, and drive sales. However, not all emails serve the same purpose. To maximize engagement and results, businesses should leverage different types of emails tailored to various customer interactions. In this … Continue reading “Types of emails every business should be sending”

SMS marketing, or text messaging, is a popular way that businesses can share offers, deals and updates with their customers. SMS text messaging is a channel of communication available to upwards of 98 percent of consumers. And, according to research conducted for the Cellular Telecommunications … Continue reading “Sample terms of service for SMS marketing”

Mailchimp is often considered a budget-friendly email marketing solution, but its recent pricing changes tell a different story. Continuous price hikes, limited features, and underwhelming support have many marketers searching for more powerful, cost-effective alternatives. Mailchimp Historical Price Changes Since its acquisition by Intuit, Mailchimp … Continue reading “Think Mailchimp is the most affordable email marketing platform? Think again”

Inactive subscribers are an inevitable challenge for any email marketer. Whether customers lose interest, forget about your brand, or simply get overwhelmed by their inbox, it’s crucial to find ways to re-engage them. “We Miss You” emails offer a powerful opportunity to reconnect, reminding your … Continue reading ““We miss you” emails: Reconnecting with inactive subscribers”

Email marketing is one of the most powerful tools in your digital marketing toolkit—but its effectiveness depends on how well you tailor your message to your audience. That’s where geographic targeting comes in. By targeting your emails based on location, you can send more relevant, … Continue reading “Geographic targeting in email marketing: Reach the right audience at the right time”

Reddit marketing might make some businesses nervous—but rather than avoiding it, smart marketers are learning how to embrace Reddit’s unique culture and tap into its massive user base. Often dubbed the “front page of the internet,” Reddit is a massive network of communities—called subreddits—where users … Continue reading “4 tips to market your brand on Reddit”

A well-planned webinar email sequence is essential for maximizing attendance, engagement, and post-event conversions. By strategically crafting emails before, during, and after the webinar, you can ensure your audience stays informed and motivated. In this guide, we’ll walk you through each stage of a successful … Continue reading “Webinar email sequence: How to engage attendees before, during, and after”

What is email open rate? Email open rate is the number of unique opens divided by the total number of delivered emails. How open rate is calculated If you sent an email to 1,000 recipients: 965 emails were delivered 35 emails bounced 175 unique opens The … Continue reading “Increase your email open rates with these 8 strategies”

SMS marketing has become an essential tool in the modern marketer’s toolkit. When your customer’s email inbox is overflowing and social media feeds are crowded with content, a well-crafted SMS cuts through the noise and demands immediate attention. The numbers speak for themselves – most … Continue reading “Effective SMS Marketing Strategies for Businesses: A Comprehensive Guide”

In today’s fast-paced digital landscape, businesses need communication channels that can cut through the noise and reach customers instantly. SMS message marketing has emerged as one of the most powerful tools for direct customer engagement, offering unparalleled reach and response rates. With over 5 billion … Continue reading “SMS message marketing: Reaching customers anywhere”

New ability to reset ‘do not contact’ contacts To undo the “do not contact” setting of a contact, you can now click the new “Reset Status” button. This will open a window to confirm the intent to reset and manually override the contact’s do not … Continue reading “What’s New in DailyStory – March 2025 highlights”

A well-crafted welcome email is the foundation of a strong customer relationship. It’s your first opportunity to engage new subscribers, build trust, and guide them toward conversion. In this article, we’ll showcase impactful welcome email examples that leverage personalization, compelling storytelling, and clear calls to … Continue reading “Welcome email examples: Inspiring first impressions that convert”

The holidays are a crazy, hectic time. Not just for consumers, but for your holiday digital marketing strategy as well. Winter holiday online sales generated about $219 billion in revenue in 2021, with in-store sales reaching a record $668 billion. So, it’s imperative for your … Continue reading “Holiday digital marketing: 6 ways your strategy should change”

Reddit doesn’t look like Facebook, Instagram or Twitter, so advertising on the social media platform might feel intimidating. The website refers to itself as a “network of communities based on people’s interests.” These communities, known as subreddits, enable members to share images, videos and links … Continue reading “7 tips to successfully advertise on Reddit”

Text messaging, also known as SMS marketing, is a powerful tool that enables you to contact people directly. But carrier violations may be preventing your texts from being delivered. According to Smart Insights, 97 percent of text messages are read within 15 minutes of delivery, … Continue reading “Carrier violations: What to avoid during SMS text marketing”

A well-crafted welcome email series is essential for building strong relationships with new subscribers. This series sets the tone for future interactions, nurtures leads, and guides them through their customer journey. By optimizing timing, content, and engagement strategies, businesses can increase customer retention and drive … Continue reading “Welcome email series: Nurturing subscribers for long-term engagement”

With digital marketing and customer service both needing to be more real-time than ever to serve consumers, chatbots are more popular than ever. You’ll find at least 300,000 chatbots on Facebook alone (and climbing). In fact, about 53 percent of consumers are more likely to … Continue reading “13 of the best chatbot builders for small business”

Competitive analysis is a tactic that every company should use regularly. But without the right tool that suits your needs, it’s easy for manual competitive analysis to take up a big chunk of time. A competitive analysis is essentially a strategy where you identify your … Continue reading “15 tools to help make your competitive analysis easier”

Press releases can help your brand generate media coverage, which can help you reach your target audience that much more. Because there’s no guarantee that your press release will result in coverage, the more journalists you can reach, the better your chances. About 48 percent … Continue reading “5 of the best free press release services”

Successful gyms consistently market themselves on multiple digital channels to bring in new members. As a gym owner, you’re well aware of the natural churn of membership that’s a factor for every business in the fitness industry. The majority of gyms lose about 50 percent … Continue reading “9 expert tips to better market your gym online”

The battle for attention is fiercer in today’s crowded inboxes. For marketers, crafting effective win-back email subject lines is a critical skill to re-engage inactive subscribers and breathe life back into dormant email lists. Your subject line is often the first and only chance to … Continue reading “Win-back email subject lines: Crafting headlines that grab attention”

Search Engine Optimization (SEO) is the process of boosting the ranking of your website in search engine results pages (SERPs). This is done by identifying and using keywords in your content to boost organic search results. Most often this is focused on Google, but Bing, … Continue reading “10 tips to improve organic search performance (SEO) on Google”