Best practices, recommendations, and tips for digital marketers

Every business should have an SMS marketing strategy as part of its larger digital marketing efforts. SMS marketing is the use of text messages to convey your message to potential (and current) customers. It’s also the way many consumers prefer to communicate. About 75 percent … Continue reading “8 tips to maximize your SMS marketing strategy”

All businesses need new technology to thrive in a competitive marketplace. Still, with advancements every year, it can be hard to keep up with everything you need to stay ahead of the competition and keep your employees happy and productive. Companies willing to invest in … Continue reading “Best new technology to improve your business”

The right visuals for your brand speak volumes, and stock photos can play a part in that. But design and visual content is the biggest challenge for about 24 percent of content marketers. Using the right website to search for and discover quality stock photos … Continue reading “16 of the best websites to find quality stock photos”

Both email marketing and social media marketing can be powerful for any brand online. But if you had to choose one, which is better? In the simplest sense, even in a world of social media prevalence, more consumers use email than any social media platform, … Continue reading “5 reasons why email marketing can be better than social media”

When you have news to announce about your brand, you’re likely wanting to share it with the media as well. It could be a product launch, company announcement, upcoming event or something else. But regardless of what the news is, you should consider getting your … Continue reading “What’s the difference between a media pitch and a press release?”

Stock photos can be incredibly helpful in your digital marketing efforts, but are the stock images you’re using look like obvious stock photos? Your visuals matter. When people hear information, they’re likely to remember only 10 percent of that information three days later, but if … Continue reading “5 tips to select stock photos that aren’t cheesy”

While anyone can create content, the key is creating engaging content that helps your brand achieve your goals on social media and beyond. Engaging content is all about getting results, such as: Click-throughs to your website Overall increase in website traffic Social media mentions, likes, … Continue reading “10 tips for creating engaging content”

Employee satisfaction is more important than ever. As your employees continue to evaluate what’s important to them in their lives, job satisfaction is key. It ensures that your top performers don’t look for work elsewhere. So, whether you’re looking to reduce employee turnover or you … Continue reading “5 tips to improve employee satisfaction”

Social media is integral to any robust digital marketing strategy, but what social media mistakes could you be making and not even realize? More than half of the world (about 58 percent) now uses social media, and the average daily time spent using social media … Continue reading “8 most common social media mistakes to avoid”

Businesses invest a lot into marketing efforts that bring in new customers, but what are you doing to increase your customer referrals? With more than 2.4 million brand-related conversations happening in the U.S., consumers are obviously already talking about their experiences with brands, for better … Continue reading “6 tips to boost your customer referrals”

While your digital marketing can have many different goals, you’re ultimately looking to increase your sales conversion rate over time. To grow your business, you must identify your sales funnel as part of your digital marketing efforts. Not sure what a sales funnel is? Check … Continue reading “16 tips to increase your sales conversion rate”

A big factor in whether an internet user will click on your search result in Google is the publication date that’s shown. The more recent the content, the more appealing it is. Are you sure that your search results are showing the right dates? Google … Continue reading “5 tips to get Google to display the right date in search results”

Marketers face a lot of the same challenges along the way. Usually, the most common recurring question is, “Am I doing this right?” Yes, there are courses you can take, books to read and blogs (like this one) to engage with, but there is power … Continue reading “9 of the best Facebook groups for marketing conversations”

When it comes to influencer marketing, it’s often best to think small. Think nano influencers. Nano influencers are content creators with between about 1,000 and 10,000 followers (although this range can vary). They typically create content around a specific topic that they’re passionate about, which … Continue reading “Nano influencers: 5 tips to grow your brand awareness”

A lot of efforts to boost your SEO may focus on your overall search ranking for particular keywords that matter to your business. But what are you doing to optimize your Google Search click-through rate? Your search engine optimization should always keep your CTR in … Continue reading “4 tips to boost your click-through rate in Google Search”

While virtual events are relatively inexpensive compared with in-person events, that doesn’t make them any easier to plan and host. Virtual events are online events that happen on such platforms as Instagram, Facebook, Zoom, Twitter and Clubhouse, just to name a few. In addition, there … Continue reading “7 tips to plan a successful virtual event”

Press releases can help your brand generate media coverage, which can help you reach your target audience that much more. Because there’s no guarantee that your press release will result in coverage, the more journalists you can reach, the better your chances. About 48 percent … Continue reading “6 of the best free press release services”

All businesses rely on technology to run efficiently. Technology has helped small businesses find ways to compete with large corporations, improve relationships with customers, and help improve internal processes. Small businesses use various technologies, including laptops and desktops, mobile devices, equipment, and more, to help … Continue reading “How does ever-changing technology affect businesses?”

Generating buzz through earned media coverage begins with finding the right journalists to cover your brand’s story and various news updates. Earned media results from media outreach and is the fastest-growing form of marketing. In the simplest sense, earned media refers to any material written … Continue reading “4 ways to find the right journalists to cover your brand”

All businesses use technology in their day-to-day operations. Whether you run a small store or an online business, you use everything from the most basic technology like computers to more advanced technology like automation software.  Unfortunately, far too many small business owners purchase office equipment … Continue reading “10 of the latest technology trends that impact businesses”

Even with the best planning, your marketing strategy could fail. Digital marketing comprises various online strategies that identify, build and target an audience with the ultimate goal of turning them into paying customers. It includes the following and more: Social media marketing Search engine optimization … Continue reading “8 signs that your marketing strategy isn’t working”

Including webinars into your digital marketing strategy opens up what’s possible when connecting individuals anywhere in the world. Many companies lean toward webinars because they can be more productive and offer a greater reach than in-person seminars. A webinar is essentially an online presentation given … Continue reading “Which is better? Live or pre-recorded webinars”

While some may think a press release is archaic, it still should be part of your overall marketing strategy. In the simplest sense, a press release is a news story written by a public relations professional and sent to targeted members of the media. Typical … Continue reading “8 tips to write a press release that gets noticed”

Does your business have a media kit? Is it doing everything it can to share your brand story? Whether you’re looking to create your first media kit or revamp what you already have, you’re in the right place. A media kit (also known as a … Continue reading “7 tips to create an effective media kit for your business”

Selling advertising space on your website can create an additional revenue stream from your online presence. U.S. companies are spending about $79.75 billion on programmatic digital display ads, which is about 86.5 percent of the total digital ad spending. And the average person sees about … Continue reading “4 ways to sell advertising on your website”

Creating a blog not only supports your content marketing efforts. It can help you make money, too. But to nail your profitable blog niche isn’t easy. Blogs are very popular. About 70 million posts are published each month just by WordPress users. In order to … Continue reading “10 of the most profitable blog niches”

Social listening offers marketers a huge opportunity to learn from and engage with customers and potential customers online. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your brand and discussions … Continue reading “9 of the best social listening tools for brand marketing”

 SMS text message marketing is a powerful tactic in any company’s digital marketing strategy. Not only do about 59 percent of consumers respond to their text messages within five minutes, but nearly 100 percent of people at least open all of their text messages. But … Continue reading “3 differences between long code and short code in text message marketing”

An often-overlooked digital marketing tactic involves engaging on question-and-answer websites, such as Quora.  But Q&A websites are a treasure trove of internet users who are seeking answers that you might have. In other words, a possible untapped opportunity for your brand. Quora specifically boasts at … Continue reading “7 tips for marketing on Quora and other Q&A websites”

Blogs can be a large part of your content marketing efforts. Each month, about 409 million people view more than 20 billion blog pages. If you haven’t already been maintaining blog content for your brand, you might be deciding that now is the time to … Continue reading “19 tips to drive traffic to your new blog”

Your performance data should be the lifeblood of your digital marketing strategy. But when it comes to using Google Analytics, are you more of a casual user than you’d like to be? Maybe you’re not checking as often or only get a vague notion of … Continue reading “9 tips to get the most out of Google Analytics”

Social media is a two-way street. Rather than just posting relevant, engaging content, you also have to listen. Enter social listening. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your … Continue reading “9 tips to improve social listening and gain customer insights”

When your goal involves being as eye-catching and engaging as possible, it’s tough not to consider using GIFs in your branded marketing. The human brain processes images about 60,000 times faster than words.  GIFs are a type of image file format (Graphics Interchange Format) that … Continue reading “8 best practices for using GIFs in your marketing”