Video is an important part of any company’s digital marketing strategy. Why? It’s highly engaging. About 45 percent of people watch more than one hour of Facebook or YouTube videos per week, while 92 percent of mobile video viewers share videos with others.  For businesses … Continue reading “What is the best video platform for marketers?”

Your company’s domain name plays a critical role in both your branding and credibility. Simply put, a domain name is the unique address for your website. It has two components:  Your address Your suffix As an example, when considering the domain name “google.com,” “google” is … Continue reading “Domain name 101: A beginner’s guide for small businesses”

When it comes to exit rates and bounce rates, it’s very easy to get confused. However, they do have subtle differences that make each valuable metrics to use and better understand what’s happening on your website. What’s the difference? As far as definitions, exit rate … Continue reading “What is the difference between exit rate and bounce rate?”

It might sound obvious, but direct traffic is a bit more complicated than it seems, particularly in Google Analytics. And with many small business owners and marketers primarily focused on driving social media and search engine referral traffic, it’s easy for direct traffic to get … Continue reading “What is direct traffic and why is it important?”

For cannabis retailers, text messaging (SMS) is one of the primary ways they communicate offers, deals and updates to their customers. And staying in compliance is not only important, it’s the law. Cannabis marketers love text messaging SMS text messaging is a channel of communication … Continue reading “How cannabis retailers stay in compliance with text messaging”

It’s easy to make mistakes, especially when it comes to digital marketing. It happens to the best of us! The key is to identify them, learn from them and pivot to do better. You can find out more about digital marketing (our beginner’s guide for … Continue reading “11 digital marketing mistakes that could be costing you money”

Digital marketing for your small business can incorporate so many different methods, mediums and strategies. But you don’t have to feel overwhelmed.  First, check out our beginner’s guide to better understand key concepts tied to digital marketing. Then, let’s focus on digital marketing tasks that … Continue reading “Digital Marketing 101: A to-do checklist you shouldn’t ignore”

Digital marketing is only as valuable as your understanding of what’s working and what’s not. In particular, with social media, it’s a best practice to use UTM codes when sharing links so that you can measure which platforms and/or posts are performing best. What are … Continue reading “What are UTM codes, and why should you use them?”

Keywords are an important element to any successful SEO strategy or pay-per-click campaign. The right keywords can help improve your ranking on search engine results pages (generating more organic traffic to your website) or attract the right visitors through your PPC efforts. But what’s the … Continue reading “11 free SEO keyword research tools you should consider”

Any business owner likely has heard the term “digital marketing” before, but how well do you understand it and the opportunities it offers for your business? The simplest definition of digital marketing is advertising that’s delivered through digital channels. It can take many forms and … Continue reading “Digital marketing 101: A beginner’s guide”

To grow your business, you must identify your sales funnel as part of your digital marketing efforts. Not sure what a sales funnel is? Check out our breakdown explanation of the four stages: Awareness Interest Decision Action Simply put, a sales funnel is the journey … Continue reading “7 benefits of using a sales funnel in your digital marketing”

As a business owner, how familiar are you with the idea of a sales funnel? Essentially, the simplest way to understand a sales funnel is to see it as the series of steps a consumer takes to become your customer. There truly are many things … Continue reading “What is a sales funnel? A breakdown of all 4 stages”

COVID-19 has upended most businesses this year, so know that if 2020 has been particularly challenging for yours, you’re not alone.  You’ve likely had to rethink your entire marketing plan to better connect with home-bound customers who are unsure and frankly scared of what more … Continue reading “Affected by the COVID-19 pandemic? 8 marketing tips you should consider”

Ah, Instagram hashtags. Love ‘em or hate ‘em, hashtags should be given the same amount of thought and consideration as the rest of your Instagram marketing strategy. Yes, you can use up to 30 hashtags per Instagram post, but should you take the buckshot approach? … Continue reading “6 tips you should know to master Instagram hashtags”

A key component of successful digital marketing is a combination of experimentation and analysis. But how do you know which subject line approach or visual in an email will be more successful with your audience? The answer is A/B testing, which is the process of … Continue reading “9 tips to make your A/B testing more effective”

Social media automation is a must for any small business. It both saves time and helps you stay consistent across social media platforms.  Automation itself refers to any activity that you don’t have to do in real time (and perhaps don’t have to do yourself … Continue reading “7 opportunities for social media automation you might not have thought of”

AMP emails are considered to be the future of email marketing, turning static content into a more interactive and engaging experience. AMP emails involve an open-source framework that allows you to build lightweight emails with shorter loading times. This framework is created from HTML, CSS … Continue reading “11 ways you can use AMP emails”

By now, you might be familiar with AMP as it pertains to search engine results. That instance of AMP refers to Accelerated Mobile Pages, which operate at an optimal speed for mobile browsing in particular.  Google launched the AMP open-source framework in 2016, and since … Continue reading “What is AMP for email and should you use it?”

Are you neglecting the power of email marketing?  Email marketing is the use of email to promote your business in some way, and it’s an imperative piece of any strong digital marketing strategy. Don’t just take our word for it. Check out these 48 email … Continue reading “See the value of email marketing with these 48 statistics”

The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills. While social media and SEO can dominate any digital marketing conversation overall, email has an undeniable value. For every $1 you spend on email … Continue reading “Level up with these 8 email marketing courses online”

Ask any SEO expert, and a top recommendation you’ll likely hear (after researching your keywords) is going to be building up your backlinks. Backlinks are hyperlinks that point from one website to another. About 91 percent of all web pages never get any organic traffic … Continue reading “7 tips to grow quality backlinks and boost your SEO”

It’s easy to confuse social listening and crowdsourcing in your social media strategy, but there are key differences you should know. These tactics overall can help inform not only what you do on social media but also what you might do as a brand in … Continue reading “What’s the difference between social listening and crowdsourcing?”

While the likelihood of negative SEO attacks on your website is rare, it’s important to understand what negative SEO is (and isn’t). Essentially, negative search engine optimization (SEO) is a collective term for tactics intended to lower a competitor’s search engine rankings. It’s also referred … Continue reading “8 types of negative SEO you should know about”

If you’re just starting to dive into SEO, you might be surprised that there’s both on-page and off-page types. Search engine optimization is critical to helping drive organic traffic to your website. Even more than that, with the right SEO, you should be driving more … Continue reading “What’s the difference between on-page and off-page SEO?”

Have you ever wondered how your website is ranking in Google search results? You’re not alone. No matter what page you’re landing on, you want to know if your search engine optimization (SEO) efforts are working or not. Successful SEO means internet users are finding … Continue reading “How to check your Google search ranking (for free)”

Whether you’ve heard of search engine optimization before or not, your website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely you’ll rank anywhere significant (or at all) on a search engine results page … Continue reading “13 common SEO mistakes you could be making right now”

Search engine optimization (SEO) is constantly changing, but certain elements (like your meta description) aren’t going anywhere anytime soon. A meta description is a 160-character-max summary of your webpage’s content. It appears in the search results of search engines (like Google) mostly when the phrase … Continue reading “8 tips to write a meta description that drives clicks”

Email marketing is a strong tool for any small business. About 91 percent of U.S. consumers use email, and it is estimated that for every $1 spent on email marketing, an average of $38 is gained, making the ROI (return on investment) a potential 3,800 … Continue reading “Cold emailing? 11 tips to increase your open rate”

Video is less of an option and more of a necessity when it comes to a brand’s marketing strategy. About 85 percent of all internet users in the U.S. watched online video content monthly on any of their devices. Fortunately, with increased demand comes an … Continue reading “18 video-editing apps you should know about”

Videos matter. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. If you’re just getting into video creation for your brand, it might be a little overwhelming to know where to start. Below are 10 types … Continue reading “10 types of videos you can use in your marketing strategy”

As a small business owner, you have to wear many hats, and unless you’re a video production company, creating videos to market your business probably wasn’t on your list. However, videos now more than ever can help tell your story and reach new audiences. About … Continue reading “5 reasons why your small business should create more videos”

Email marketing is a known powerful tool that can deliver on your investment if done right. The median ROI (return on investment) is 122 percent, which is four times higher than any other digital marketing channel. Let’s break down the key components of an effective … Continue reading “Anatomy of an effective marketing email: 10 parts you should consider”

Twitter has come a long way since its micro-blogging inception in 2006. But is it the right social media platform for your brand and/or business? Twitter has 145 million monetizable daily active users, according to Hootsuite, and about 92 percent of Americans are familiar with … Continue reading “Snapshot: The challenges and opportunities of Twitter for businesses”