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11 ways you can use AMP emails

AMP emails are considered to be the future of email marketing, turning static content into a more interactive and engaging experience. AMP emails involve an open-source framework that allows you to build lightweight emails with shorter loading times. This framework is created from HTML, CSS … Continue reading “11 ways you can use AMP emails”

What is AMP for email and should you use it?

By now, you might be familiar with AMP as it pertains to search engine results. That instance of AMP refers to Accelerated Mobile Pages, which operate at an optimal speed for mobile browsing in particular.  Google launched the AMP open-source framework in 2016, and since … Continue reading “What is AMP for email and should you use it?”

See the value of email marketing with these 48 statistics

Are you neglecting the power of email marketing?  Email marketing is the use of email to promote your business in some way, and it’s an imperative piece of any strong digital marketing strategy. Don’t just take our word for it. Check out these 48 email … Continue reading “See the value of email marketing with these 48 statistics”

Level up with these 8 email marketing courses online

The internet isn’t just a place to grow your sales leads, it’s also a place to grow your email marketing skills. While social media and SEO can dominate any digital marketing conversation overall, email has an undeniable value. For every $1 you spend on email … Continue reading “Level up with these 8 email marketing courses online”

7 tips to grow quality backlinks and boost your SEO

Ask any SEO expert, and a top recommendation you’ll likely hear (after researching your keywords) is going to be building up your backlinks. Backlinks are hyperlinks that point from one website to another. About 91 percent of all web pages never get any organic traffic … Continue reading “7 tips to grow quality backlinks and boost your SEO”

What’s the difference between social listening and crowdsourcing?

It’s easy to confuse social listening and crowdsourcing in your social media strategy, but there are key differences you should know. These tactics overall can help inform not only what you do on social media but also what you might do as a brand in … Continue reading “What’s the difference between social listening and crowdsourcing?”

8 types of negative SEO you should know about

While the likelihood of negative SEO attacks on your website is rare, it’s important to understand what negative SEO is (and isn’t). Essentially, negative search engine optimization (SEO) is a collective term for tactics intended to lower a competitor’s search engine rankings. It’s also referred … Continue reading “8 types of negative SEO you should know about”

What’s the difference between on-page and off-page SEO?

If you’re just starting to dive into SEO, you might be surprised that there’s both on-page and off-page types. Search engine optimization is critical to helping drive organic traffic to your website. Even more than that, with the right SEO, you should be driving more … Continue reading “What’s the difference between on-page and off-page SEO?”

How to check your Google search ranking (for free)

Have you ever wondered how your website is ranking in Google search results? You’re not alone. No matter what page you’re landing on, you want to know if your search engine optimization (SEO) efforts are working or not. Successful SEO means internet users are finding … Continue reading “How to check your Google search ranking (for free)”

13 common SEO mistakes you could be making right now

Whether you’ve heard of search engine optimization before or not, your website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely you’ll rank anywhere significant (or at all) on a search engine results page … Continue reading “13 common SEO mistakes you could be making right now”

8 tips to write a meta description that drives clicks

Search engine optimization (SEO) is constantly changing, but certain elements (like your meta description) aren’t going anywhere anytime soon. A meta description is a 160-character-max summary of your webpage’s content. It appears in the search results of search engines (like Google) mostly when the phrase … Continue reading “8 tips to write a meta description that drives clicks”

Cold emailing? 11 tips to increase your open rate

Email marketing is a strong tool for any small business. About 91 percent of U.S. consumers use email, and it is estimated that for every $1 spent on email marketing, an average of $38 is gained, making the ROI (return on investment) a potential 3,800 … Continue reading “Cold emailing? 11 tips to increase your open rate”

17 video-editing apps you should know about

Video is less of an option and more of a necessity when it comes to a brand’s marketing strategy. About 85 percent of all internet users in the U.S. watched online video content monthly on any of their devices. Fortunately, with increased demand comes an … Continue reading “17 video-editing apps you should know about”

10 types of videos you can use in your marketing strategy

Videos matter. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. If you’re just getting into video creation for your brand, it might be a little overwhelming to know where to start. Below are 10 types … Continue reading “10 types of videos you can use in your marketing strategy”

5 reasons why your small business should create more videos

As a small business owner, you have to wear many hats, and unless you’re a video production company, creating videos to market your business probably wasn’t on your list. However, videos now more than ever can help tell your story and reach new audiences. About … Continue reading “5 reasons why your small business should create more videos”

Anatomy of an effective marketing email: 10 parts you should consider

Email marketing is a known powerful tool that can deliver on your investment if done right. The median ROI (return on investment) is 122 percent, which is four times higher than any other digital marketing channel. Let’s break down the key components of an effective … Continue reading “Anatomy of an effective marketing email: 10 parts you should consider”

Snapshot: The challenges and opportunities of Twitter for businesses

Twitter has come a long way since its micro-blogging inception in 2006. But is it the right social media platform for your brand and/or business? Twitter has 145 million monetizable daily active users, according to Hootsuite, and about 92 percent of Americans are familiar with … Continue reading “Snapshot: The challenges and opportunities of Twitter for businesses”

Snapshot: The challenges and opportunities of Instagram for businesses

Known as a visual-first social media platform, Instagram is largely regarded as the app for brands to target a younger audience. About 76 percent of the app’s users in the U.S. are younger than 44, with 59 percent of those users 30 or younger, according … Continue reading “Snapshot: The challenges and opportunities of Instagram for businesses”

Snapshot: The challenges and opportunities of Facebook for businesses

While most businesses know they should create (and maintain) a Facebook page, the No. 1 social network still has its challenges. As of the second quarter of 2020, Facebook reported 2.7 billion monthly active users, according to Statista, so the biggest promise of the social … Continue reading “Snapshot: The challenges and opportunities of Facebook for businesses”

Where to begin? 7 tips to start your first marketing campaign

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company! And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”