E-commerce has swept the shopping scene. According to Statistica, e-commerce accounted for nearly 20% of retail sales worldwide in 2021. Estimates indicate that by 2025, these online stores will account for almost a quarter of total retail sales worldwide.
Better Audience Segmentation
Collect, organize, and analyze data about your customers and prospective customers. Use that data to build segments to group audience types together. Quickly identify new leads, customers that have purchased recently, customers who made their first purchase and more.
Personalize your Communication
With DailyStory’s powerful personalization engine you can send personalized email marketing and SMS marketing to your customers.
Increase Customer Retention
Using marketing automation for your retail or ecommerce brand can help you stay connected with your members through targeted and personalized communication, such as automated welcome messages, reminders, and follow-up messages. This type of activity contributes to increased customer retention.
Find new Customers
Use web forms, popups, or integrations to capture and nurture leads through automated campaigns that provide targeted and relevant content to potential customers based on their behavior and interests, leading to higher conversion rates.
Streamline repetitive tasks by automating them. Examples include:
- New customer welcome campaigns
- Event reminders
- Celebrating customer anniversaries
- Sharing important news and updates
- Monthly event schedules
- Retention campaigns
- Points and Loyalty campaigns
- Win-back campaigns
All of these are automations are evergreen – they run for you and you don’t have to do anything!