Segment customers and audience lists

Why use segmentation?

The purpose of audience segmentation is to divide a larger target audience into smaller, more specific groups based on common characteristics, behaviors, or interests. This process helps marketers and businesses deliver more personalized and targeted messages, products, or services to each segment.

Segmentation allows organizations to tailor their approach to different groups, leading to better customer experiences and higher conversion rates.

DailyStory Segmentation Key Features

DailyStory’s marketing automation platform allows you to group your audience based on common traits using powerful segmentation tools. Here are some key things you can do with segmentation:

Build Segments from Search

You can save any search as a segment, and it will automatically update whenever the search results change.

Build Segments from Imports

When you import a list of contacts, it automatically becomes a new segment that you can use right away.

Update Automatically

Dynamic segments in DailyStory let you automatically add and remove members as the underlying segment data changes. It stays up-to-date all by itself!

Supports Data Enrichment

Use data from integrations, imports, and geo-location to decide who should be included or excluded from a segment. This helps you create precise groups for your marketing campaigns.

Automation Triggers, Actions and Conditions

Segments are used to trigger automations, perform actions, or check if contacts belong to a specific group. It helps in running targeted marketing campaigns based on different conditions and actions.

Exclusion and Inclusion

You can easily create segments by combining existing segments or excluding some contacts to get the exact group you want. It’s a simple way to organize your audience for targeted marketing.