Audience Segmentation that targets the right people, every time.

DailyStory’s audience segmentation lets you slice your contacts any way you need — by behavior, purchases, location, engagement, custom fields, or any combination. Segments update automatically, so your lists are always accurate without any manual work.

Dynamic segments stay up-to-date automatically — no manual list management
Segment on any data: behavior, purchases, geo, custom fields, and more
Save any search as a segment instantly
Unlimited segments included on all paid plans

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Your segments — auto-updating

🛒 High-value buyers

Purchased ≥ 3× · LTV > $200 · last 90 days

Dynamic 1,248

💤 Lapsed — 60 days

No purchase or open in last 60 days

Dynamic 347

📍 Seattle — SMS opted in

State = WA · City = Seattle · SMS opt-in = yes

Dynamic 892

📋 Jan trade show import

Imported 14 Jan 2026 · 200 contacts

Static 200

Total segments 24

Dynamic 21

Unlimited ✓

Unlimited segments on all plans

Dynamic — auto-updates without manual work

Segment on any field or behavior

Import creates segments automatically

Combine & exclude segments

Dynamic segments

Segments that maintain themselves — automatically.

Most platforms make you manually update lists. DailyStory’s dynamic segments recalculate continuously — contacts are added and removed automatically as their data changes. Build a “high-value buyers” segment once and it always reflects the right people.

✓ Contacts join and leave segments automatically as data changes
✓ Save any contact search as a permanent, live segment
✓ No manual list uploads or scheduled refreshes needed
✓ Mix dynamic and static (imported) segments freely
✓ Use segments as automation triggers, conditions, and actions

Dynamic segment — auto-updating

🏆 VIP Buyers 1,248 contacts

Live · updates every 5 min

Purchase count is greater than 2

AND Lifetime value is greater than $200

AND Last purchase date is within 90 days

AND Email opt-in is True

Build from search or import

Dynamic and Static Segment Builder.

Run a contact search and hit “Save as segment” — that’s it. The segment stays live and refreshes whenever results change. Or import a CSV list and DailyStory automatically turns it into a ready-to-use segment. No extra steps, no configuration required.

✓ Save any contact search as a segment in one click
✓ Every CSV import automatically becomes a new segment
✓ Segments are immediately available for campaigns and automations
✓ Enrich with geo-location, integration data, and custom fields
✓ Combine multiple segments with AND / OR logic

Segment sources

🔍 Build from search

city contains “Portland” AND tag contains “yoga”

432 contacts found + Save as segment →

📤 Build from import

📄

trade-show-leads-march.csv 318 contacts · imported just now

Segment created

➕ Combine & exclude segments

VIP Buyers + Portland — yoga − exclude Unsubscribed

→ 1,602 contacts · ready to send

Enrichment & automation

Richer data means more precise segments — and smarter campaigns.

DailyStory enriches your contact records automatically using data from native integrations, imports, and geo-location — then makes all of it available for segmentation. And every segment you build integrates directly with automations as triggers, conditions, and actions.

✓ Geo-enrichment — segment by country, state, city, zip code
✓ Integration data — Shopify, WooCommerce, Mindbody, and more
✓ Custom fields — import or capture any data you need
✓ Use segments as automation triggers: “contact joins segment”
✓ Automation actions: add or remove contacts from segments
✓ Automation conditions: “is contact in segment X?”

Segmentation data sources

🌍

Geo-location

Country, state, city, ZIP — auto-enriched from IP or profile data

🛒

Purchase history

Orders, LTV, SKUs purchased — from Shopify, WooCommerce, and more

📊

Engagement data

Email opens, clicks, SMS replies, page visits, form submissions

🏷️

Custom fields & tags

Any field you import or capture — unlimited custom contact attributes

⚡

Automation trigger: “Contact joins VIP Buyers” Fires welcome-to-VIP sequence automatically

Live

⬡

Automation condition: “Is in Lapsed — 60 days?” Branch flow to re-engagement SMS path

Condition

Everything included

Audience Segmentation Tools — Dynamic and Static Segments.

No per-segment charges. No contact list limits based on how many segments you maintain. Build and manage as many segments as your audience strategy requires.

🔄

Dynamic segments

Auto-updating — contacts added and removed as their data changes.

🔍

Save search as segment

Run any contact search and save it as a live, auto-refreshing segment.

📤

Import → segment

Every CSV import automatically becomes a new, ready-to-use segment.

♾️

Unlimited segments

No caps on the number of segments you can create and maintain.

➕

Combine segments

Merge multiple segments together with AND / OR logic for precise targeting.

🚫

Exclude segments

Remove specific groups — suppressions, unsubscribes, recent buyers — from any send.

🌍

Geo-location data

Segment by country, state, city, or ZIP — auto-enriched on contact records.

🛒

Purchase behavior

Segment by purchase count, LTV, order history from Shopify & WooCommerce.

📧

Engagement history

Segment on email opens, link clicks, SMS replies, page visits, and form fills.

🏷️

Custom fields & tags

Use any custom contact attribute or tag as a segmentation criterion.

⚡

Automation integration

Use segments as triggers, conditions, and actions inside any automation flow.

📊

Data enrichment

Enrich contact records with integration data, imports, and geo for sharper segments.

Common questions

Segmentation FAQs

Audience segmentation is the process of dividing your contacts into groups — segments — based on shared characteristics, behaviors, or data. Segmenting your audience lets you send more relevant, targeted campaigns rather than blasting your entire list, which improves engagement rates and reduces unsubscribes.

A dynamic segment automatically adds and removes contacts as their underlying data changes — no manual list management required. For example, a “lapsed customers” segment will automatically add contacts who haven’t purchased in 60 days and remove them again if they make a new purchase.

Unlimited. There are no caps on the number of segments you can create on any paid DailyStory plan. Build as many static and dynamic segments as your marketing strategy requires.

Yes. DailyStory’s native Shopify and WooCommerce integrations sync purchase data — order count, lifetime value, last order date, SKUs purchased — directly into your contact records. You can then use any of this data as segment criteria, keeping your segments accurate and current without any manual exports.

Yes — segments are fully integrated with DailyStory’s automation engine. You can trigger an automation when a contact joins or leaves a segment, use segment membership as a condition to branch a flow, or add and remove contacts from segments as automation actions.

Yes. DailyStory makes it easy to create new segments by combining existing ones with AND / OR logic, or by excluding certain groups. For example, you can create a send list that is “VIP Buyers + Seattle subscribers, minus anyone who unsubscribed in the last 30 days.”

Virtually anything on a contact record: standard fields (name, email, phone), custom fields you import or capture, tags, geo-location (country, state, city, ZIP), engagement history (email opens, clicks, page visits, form fills), purchase data from integrations, campaign membership, opt-in status, and more.