Rob’s previous company worked with some of the world’s best brands: Microsoft, Starbucks, Sitecore, Siemens, Mary Kay, Xbox, Dell, Titleist and hundreds of others. They created online communities that transformed how these brands supported their customers.
One of Rob’s long time frustrations when running his previous business and working with leading marketers was the difficulty in attributing money spent in marketing to the results, or lack thereof, in sales.
For businesses that sell to other businesses, whom Rob had extensive experience with, he found that the long, non-transactional nature of the marketing and sales funnel made it difficult to attribute new customers to the marketing campaigns that may have influenced them.
Rob’s own experience running an advertising campaign on a popular business networking site cemented his belief in the need to address this problem.
This particular ad campaign appeared to be highly successful – judging by the number of leads it created. So much so that marketing wanted to double-down the investment in the following quarter.
Before making this investment, marketing was asked to determine how much the current sales pipeline was attributed to the campaign.
However, after performing nearly a week of “marketing forensics” to determine where all those leads were in the marketing or sales funnel. The answer was clear: none of the leads were entering the sales funnel and the campaign was cancelled saving the company thousands of dollars.
Why did it need to be so difficult to answer such a simple question?
In February of 2017, Rob left founded DailyStory to solve this problem and the first version of the DailyStory Campaign Attribution Platform was available later that fall.
Today, DailyStory is a thought leader in helping B2Bs address their campaign attribution strategy and offers services to help leaders apply best practices in the businesses.
Today’s leaders know that digital is a critical component for how they win the hearts and minds of customers. Research finds that upwards of 70% of buying decisions takes place before a person even talks to the sales organization – and much of that purchase decision is driven by what the buyer finds on the web. This makes digital channels, and most importantly your website, the most authoritative source for your buyers.
Whether buying a new home, an enterprise software solution or choosing which charity to give to, consumers start with an Internet search – it is likely how you ended up here.
All of these digital touch points can be measured, analyzed and improved. That is what we seek to do for you.
Traditional marketing segments audiences and creates campaigns designed to motivate certain actions.
Customer engagement strives to create an emotional connection between a customer and a company or brand. This connection can be a reaction, interaction, effect or overall customer experience.
Each of your customers is unique and we help you automate and scale your relationships for sales, renewals, and growth one customer at a time
We would like to help tell yours through our Campaign Attribution Platform.
Check out our Brand Guidelines for using the DailyStory brand. See our Legal section for Terms of Service and other dense reading surely to put you to sleep. We also maintain a list of frequently asked questions.
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