Marketing Guides for Digital Marketers
Email Marketing Compliance
The DailyStory Email Marketing Compliance Guide highlights the need for adherence to compliance laws like HIPAA, CAN-SPAM Act, and GDPR to prevent legal penalties, offering tips for secure, privacy-respecting communication and improved marketing.
SMS Marketing Compliance
The DailyStory SMS Marketing Compliance Guide details the need for regulatory compliance in SMS marketing, providing strategies for message optimization and showcasing how DailyStory enhances campaign success within compliance frameworks.
Getting Started with Marketing Automation
Marketing automation, by nature then, refers to any outbound marketing (like email and text messages) that automatically happens in response to a user’s actions that were made or not made. For example, when a lead joins your email newsletter subscription list, a welcome email is automatically sent to that new subscriber.
Franchisor Marketing Best Practices
Franchising is a targeted business approach employed to gain a larger market share, attract and retain customers, and foster lasting customer relationships. The strategies and tips in this guide will help ensure you maintain your focus through the lens of the franchisor, improve your marketing results and ultimately grow your franchise business.
SEO Marketing 101
Search engine optimization, also referred to as SEO, is critical for every website, but it’s also achievable, even for beginners. The strategies and tips in this guide will help ensure that your SEO efforts ultimately boost your search engine rankings and grow your organic website traffic overtime.
Email Marketing 101
Email marketing might feel “old hat” in a world of new and ever-evolving digital marketing tools, but it deserves your attention now more than ever. Email still serves as a primary component of customer acquisition programs for companies across all industries.
SMS Text Messaging Marketing
Text message marketing is a powerful tool for marketers, but it’s not as simple as texting your customers once you have their phone numbers. These strategies and tips will help ensure that your texts get delivered and lead to a higher ROI on your invested time and resources. In other words, the more effective the text message marketing, the higher your sales.
How to Start Your First Marketing Campaign
If you’re a team of one, planning your first campaign can feel especially overwhelming. Heck, even understanding what a campaign is can be confusing. So, where should you begin? We’ve developed this guide to help you get started with your first digital marketing campaign.
Digital Marketing 101
Most business owners have heard the term “digital marketing” before, but how well do you understand it and the opportunities it offers for your business? We’ve developed this guide to help you and divided it into three main sections: 12 different methods of digital marketing, A to-do checklist to optimize your own digital marketing efforts, What DailyStory can do for your business’s digital marketing.
Audience Segmentation and Targeting for Beginners
By definition, a segment is a grouping of your audience who shares common attributes. Segmentation helps you get the right message to the right people. Once you identify a segment, you can target the segment with specific messages using the channels most appropriate for that segment. And, using personalization, content is uniquely targeted at each individual.
The Power of Integrations
This guide explores the power of integrations in digital marketing and offers practical insights into leveraging them for maximum impact.
