About this Guide
The DailyStory Email Marketing Compliance Guide is structured into three primary sections, focusing on the significance of understanding and adhering to email compliance rules, strategies for effective email management, and the unique offerings of DailyStory in achieving email marketing success. The guide aims to assist marketers, regardless of their affiliation with DailyStory, by providing essential tools and insights to enhance their marketing campaigns through consistency and performance-based decision-making.
What’s included
The DailyStory Email Marketing Compliance Guide is structured into key sections, each designed to address specific aspects of email marketing within a regulatory and operational context. Here’s a summary of each section:
Email Compliance Rules & Why to Follow Them
This section underscores the importance of email compliance, highlighting the necessity for businesses to adhere to various national and international regulations. It outlines specific legislations like HIPAA, CAN-SPAM Act, GDPR, and others, emphasizing the critical nature of compliance to avoid legal complications and financial penalties. The guide stresses that adherence to these rules is not just a legal obligation but also a measure to protect consumer data and maintain trust.
Tips for a Successful Email Management Policy
Focusing on the operational side of email marketing, this section offers practical advice on developing and implementing an effective email management policy. It covers strategic considerations, such as aligning stakeholders, employing an efficient email archiving solution, and adhering to best cybersecurity practices. It also delves into understanding and applying email compliance policies within your organization, emphasizing the importance of a comprehensive yet straightforward approach to policy formulation and execution.
How DailyStory Can Help You Run a Successful Campaign
Highlighting DailyStory’s capabilities, this section illustrates how the platform can enhance your email marketing efforts through automation, personalization, and integration with popular applications. It showcases features like Autopilot for marketing automation, audience segmentation for targeted campaigns, and drag-and-drop capabilities for easy campaign creation. Additionally, it touches on DailyStory’s ability to track and measure visitor experiences, providing insights into customer behavior and campaign performance to inform strategic decisions.
What DailyStory does to help your business
DailyStory is a marketing automation platform. It helps you take your existing and new marketing campaigns and execute them with process, consistency and measurement. It does this with a set of common marketing tools (text message marketing, email marketing, pop-ups, web forms, landing pages), provides reporting around those, but most importantly enables powerful automation to enable you to run automated campaigns.
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