Branded URL shortener that tracks every click, every campaign.

Stop sending ugly, untracked links. DailyStory’s URL shortener puts your brand in every link, passes UTM codes automatically, fires retargeting pixels on every click, and auto-generates a QR code for each URL — all integrated with your campaigns and analytics.

Use your own domain — every link reinforces your brand
Automatic UTM code detection, editing, and pass-through
Retargeting pixels fire on every click (Facebook, Google, LinkedIn)
Auto-generates a QR code for every shortened URL

Start 14-day free trial See a demo

URL shortener — live link

🔗 New shortened URL

Long https://yourstore.com/collections/summer-sale?ref=email&campaign=july4&medium=newsletter&source=dailystory

↓

go.yourstore.com/july4 Copy

UTM codes — auto-detected & preserved

utm_sourcedailystory utm_mediumnewsletter utm_campaignjuly4

Your domain ✓

QR auto-gen ✓

Pixels fired 3

Use your own branded domain

Auto UTM code pass-through

QR code generated for every link

Retargeting pixels on every click

Critical for SMS deliverability

Branded domains & tracking

Your brand in every link — and every click tracked.

Generic shorteners like bit.ly erode trust — and in SMS they actively get your messages blocked by carriers. DailyStory uses your own domain for every short link, so recipients see a URL they already trust. Meanwhile every click and QR scan is tracked per-recipient, per-campaign, giving you precise attribution data.

✓ Bring your own domain — go.yourbrand.com/sale
✓ Or use DailyStory’s private shortening domain
✓ Track unique clicks and QR scans per link
✓ Per-recipient unique URLs — see exactly who clicked
✓ Never use public shorteners that trigger SMS carrier blocks

Link dashboard — July 4 campaign

Short URL Destination Clicks Status

go.yourstore.com/july4

/collections/summer-sale

2,841

Active

go.yourstore.com/sms-offer

/pages/exclusive

1,204

Active

go.yourstore.com/spring

/collections/spring

987

Expired

go.yourstore.com/vip

/pages/vip-members

562

Active

UTM & retargeting

Auto-pass UTM codes. Fire retargeting pixels. All without touching the URL.

DailyStory automatically detects, edits, and preserves UTM parameters on every shortened URL so your Google Analytics data stays clean and complete. And when anyone clicks your link, DailyStory fires your registered retargeting pixels — letting you build ad audiences from every email, SMS, and campaign click automatically.

✓ Auto-detect and preserve utm_source, utm_medium, utm_campaign
✓ Built-in UTM editor — add or edit codes without re-shortening
✓ Retargeting pixels fire on click — Facebook, Google Ads, LinkedIn
✓ Native ad-platform integration — Google Ads & Bing tracking templates
✓ Keyword-level tracking via ad platform tracking template parameters

UTM management + pixel firing

🏷️ UTM parameters — go.yourstore.com/july4

utm_source

dailystory

utm_medium

utm_campaign

july4-sale-2026

📡 Retargeting pixels — fired on click

🔵

Facebook Pixel PageView + custom event · 2,841 fires this month

Active

🔴

Google Ads Tag Remarketing list · 2,841 fires this month

Active

🔷

LinkedIn Insight Tag Matched audience · 2,841 fires this month

Active

Lifecycle & advanced controls

Expire links automatically. Password-protect the sensitive ones.

DailyStory gives you full lifecycle control over every short URL — set a maximum click count, an expiration date, or a redirect fallback for when a link is no longer valid. For confidential content, add password protection so only authorised visitors can proceed.

✓ Set expiration date — link auto-expires after a campaign ends
✓ Max click limit — stop redirecting after N clicks
✓ Fallback redirect — send expired-link visitors to a custom page
✓ Password protection — require a password before redirecting
✓ HTTP redirect control — temporary (302) or permanent (301)
✓ File download mode — auto-trigger download instead of page load

Link lifecycle settings

📅 Expiration date Set

Expires on July 5, 2026 · 11:59 PM

After expiry → redirect to go.yourstore.com/expired

🔢 Max click limit Set

Max clicks limited to 5,000

2,841 / 5,000

🔐 Password protection Off

Enable to require a password before any visitor is redirected to the destination URL.

Everything included

Branded Short Links With UTM Tracking and Retargeting.

No per-link charges, no click limits, no feature tiers. DailyStory’s URL shortener is fully included alongside email, SMS, and all other features.

🏷️

Your own branded domain

Bring your own domain for short links — go.yourbrand.com/slug.

📊

Click & scan tracking

Track unique clicks and QR code scans per link, per campaign, per recipient.

📱

QR code auto-generation

Every shortened URL automatically gets a downloadable QR code.

🏷️

UTM code management

Auto-detect, edit, and pass through UTM parameters on every link.

📡

Retargeting pixels

Fire Facebook, Google Ads, and LinkedIn pixels on every link click.

📢

Ad platform integration

Native Google Ads and Bing Ads tracking template support for keyword-level data.

📅

Expiration dates

Auto-expire links on a specific date — with a custom fallback redirect.

🔢

Max click limits

Stop redirecting after a set number of clicks — useful for limited offers.

🔐

Password protection

Require a password before redirecting — for gated or confidential content.

↩️

HTTP redirect control

Choose between 301 permanent or 302 temporary redirects per link.

📁

File download mode

Automatically trigger file downloads instead of a page redirect for asset links.

💬

SMS carrier safe

Private domain links pass carrier filtering — unlike bit.ly and other public shorteners.

Common questions

URL shortener FAQs

Public shorteners like bit.ly are on carrier blocklists — using them in SMS messages is one of the fastest ways to get your texts filtered and never delivered. DailyStory uses your own private domain for short links, which carriers recognise as legitimate and pass through without flagging. This is especially important for SMS marketing campaigns.

Yes. You can bring any domain or subdomain you own — for example go.yourbrand.com — and DailyStory will use it for all your shortened URLs. If you’d prefer not to configure your own domain, DailyStory also provides a private shortening domain you can use immediately.

Yes. DailyStory detects any UTM parameters already on the original URL, lets you add or edit them, and then passes them through transparently to the destination on every click. This keeps your Google Analytics attribution data clean and complete without any extra steps on your part.

DailyStory fires any tracking pixels you register — including Facebook (Meta) Pixel, Google Ads remarketing tags, and LinkedIn Insight Tag. When any visitor clicks a DailyStory shortened URL, the registered pixels fire automatically, letting you build retargeting audiences from your email and SMS campaign clicks.

Yes — DailyStory automatically generates a downloadable QR code for every shortened URL you create. The QR code tracks scans in the same reports as link clicks, so you get a unified view of traffic from both digital and physical placements. See the QR Codes feature page for more.

Yes. You can set an expiration date, a maximum click count, or both. Once the link expires or reaches its limit, DailyStory can either block further redirects or redirect visitors to a fallback URL of your choice — useful for seasonal promotions or limited-quantity offers.