A BIMI record, which stands for Brand Indicators for Message Identification, is a DNS (Domain Name System) record that allows organizations to display their brand logos next to their emails in the recipient's email client.
ChatGPT, which stands for Chat Generative Pre-trained Transformer, is a large language model–based chatbot developed by OpenAI and launched on November 30, 2022, which enables users to refine and steer a conversation towards a desired length, format, style, level of detail, and language used.
What is Cost per Click (CPC)? Cost-per-click (CPC) is a form of digital advertising bidding where the advertiser pays an agreed-upon price every time a user clicks on the ad. Versus cost-per-impression in which the bidder pays by the...
DMARC, which stands for Domain-based Message Authentication, Reporting, and Conformance, is a policy framework that works alongside SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to provide enhanced email authentication and protection against email spoofing and phishing attacks.
Email etiquette refers to the set of rules and conventions governing the proper and polite use of email communication. It involves guidelines for composing, sending, and responding to emails in a professional and considerate manner.
Email services use inbound and outbound email filters to prevent spam. These spam filters have some metrics and algorithms that assign a numerical score after the filtering process that reflects the probability of the email being spam.
Email spoofing is a technique used by malicious actors to deceive recipients by sending emails that appear to come from a legitimate source when, in fact, they originate from a different, often malicious, sender.
HARO is a website that stands for Help A Reporter Out. It’s a service that connects journalists with a variety of sources but also gives you the opportunity to get useful media coverage for your business.
ICANN helps ensure that domain names are assigned and resolved correctly, IP addresses are distributed efficiently, and internet-related policies are developed through a collaborative and inclusive process.
An MX record, also known as a Mail Exchange record, is a type of DNS (Domain Name System) record that is used to specify the mail servers responsible for receiving and handling email messages on behalf of a domain.
This type of marketing asks for permission from its audience and seeks to be educational. Permission can come in the form of opting in to receive a newsletter, subscribing to a blog, or following a company in social media.
Phishing is a type of cyberattack in which attackers use deceptive tactics to trick individuals into divulging sensitive and confidential information, such as login credentials, financial information, or personal details.
A plain text email is a type of email that contains only simple, unformatted text without any special formatting or styling. It lacks any visual enhancements such as fonts, colors, images, or hyperlinks that you might find in HTML-formatted emails.
The reply-to header is used when the sender of an email message wants replies to go to that particular email address rather than the one in the from: address. This usually shows up as a separate field in the email client.
What is SHAFT (Sex Hate Alcohol Firearms Tobacco)? Per the Cellular Telecommunications and Internet Association (CTIA), there is a major rule commonly referred to as SHAFT. It means that content related to sex, hate, alcohol, firearms and/or tobacco in...
What is SPAM? Email spam, commonly referred to as “spam,” is unsolicited and often irrelevant or inappropriate email sent in bulk to a large number of recipients. The primary characteristics of email spam include: Unsolicited – recipients typically do...
What is a SPAM complaint? Spam complaints are reports made by email recipients against emails they don’t want in their inbox (SPAM). It’s important to understand how spam complaints work, and how to do your best to avoid them....
A subdomain is a part of a larger domain and is used to organize content within the main domain. It is a hierarchical way of structuring websites on the internet. Subdomains are created by adding a prefix to the main domain name, separated by a dot (period).