Artificial Intelligence (AI) encompasses a broad field of computer science focused on constructing intelligent machines that can execute activities traditionally reserved for human intelligence.
A BCC email, also referred to as a blind carbon copy email, is an email in which the sender includes recipients in the BCC field to hide their identities from one another.
A BIMI record, which stands for Brand Indicators for Message Identification, is a DNS (Domain Name System) record that allows organizations to display their brand logos next to their emails in the recipient's email client.
Black Friday is an annual shopping event that takes place the day after the United States' Thanksgiving holiday, which falls on the fourth Thursday of November.
A brand advocate is a person who supports your mission and sticks out his or her virtual neck to vouch for you. Make sure to reward your advocates with offers that stand out above typical discounts.
A carrier violation occurs when carriers (such as Verizon, AT&T and such) receive an outbound SMS and opt to not deliver the message to the destination phone number.
Shopping cart abandonment refers to the situation in e-commerce when a potential customer adds products to their online shopping cart but does not complete the purchase.
A CC email, where "CC" stands for "carbon copy," is a feature in email communication that allows you to send a copy of an email to additional recipients alongside the primary recipient.
ChatGPT, which stands for Chat Generative Pre-trained Transformer, is a large language model–based chatbot developed by OpenAI and launched on November 30, 2022, which enables users to refine and steer a conversation towards a desired length, format, style, level of detail, and language used.
The CITA a trade association that represents the wireless communications industry in the U.S. This includes carriers, suppliers, manufacturers and more.
Conversion Rate Optimization (CRO), as it relates to digital marketing, is the application of a system and processes to convert a higher percentage of visitors into customers
What is Cost per Click (CPC)? Cost-per-click (CPC) is a form of digital advertising bidding where the advertiser pays an agreed-upon price every time a user clicks on the ad. Versus cost-per-impression in which the bidder pays by the...
A DKIM record, which stands for DomainKeys Identified Mail, is a type of DNS (Domain Name System) record that is used to help verify the authenticity and integrity of an email message.
DMARC, which stands for Domain-based Message Authentication, Reporting, and Conformance, is a policy framework that works alongside SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to provide enhanced email authentication and protection against email spoofing and phishing attacks.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).
An email blocklist (also known as a blacklist) is a list of email addresses, domains, or IP addresses that are identified as sources of spam or malicious content.
An email client, also known as a mail client or email reader, is a computer program or application that is used to access and manage email messages on a user's device.
Email etiquette refers to the set of rules and conventions governing the proper and polite use of email communication. It involves guidelines for composing, sending, and responding to emails in a professional and considerate manner.
An email header, also known as the message header, is a section at the beginning of an email that contains detailed technical information about the message.
The spam or junk folder is the storage space in your email account for unwanted emails or for emails that fail to reach your inbox and are flagged as spam by email service providers.
An email list is a collection of email addresses gathered from individuals who have opted to receive communications from a particular person, business, or organization.
A "Reply All" email is when you respond to an email, and your response is sent not only to the original sender but also to all the other recipients of the initial email.
An email address provided by the mobile phone carriers to send an email to and the carrier will deliver the content as an SMS to the customer's device.
Email services use inbound and outbound email filters to prevent spam. These spam filters have some metrics and algorithms that assign a numerical score after the filtering process that reflects the probability of the email being spam.
Email spoofing is a technique used by malicious actors to deceive recipients by sending emails that appear to come from a legitimate source when, in fact, they originate from a different, often malicious, sender.
An email thread, also known as an email chain or conversation, refers to a series of related email messages that are grouped together based on the same subject or topic.
In SMS marketing an embedded phone number is a phone number included within the body of a text message. This number is typically not the same number as the sending number.
A conversion funnel is a marketing term that represents the journey a potential customer takes from being aware of a product or service to ultimately making a purchase or completing a desired action.
HARO is a website that stands for Help A Reporter Out. It’s a service that connects journalists with a variety of sources but also gives you the opportunity to get useful media coverage for your business.
ICANN helps ensure that domain names are assigned and resolved correctly, IP addresses are distributed efficiently, and internet-related policies are developed through a collaborative and inclusive process.
An IP address is the number listed in the domain name system that is used to send email messages on behalf of your domain name. Businesses can use dedicated or shared IP addresses.
An email merge field, often referred to as a mail merge field, is a placeholder or variable in an email template that gets replaced with specific personalized information when the email is sent.
An MX record, also known as a Mail Exchange record, is a type of DNS (Domain Name System) record that is used to specify the mail servers responsible for receiving and handling email messages on behalf of a domain.
This type of marketing asks for permission from its audience and seeks to be educational. Permission can come in the form of opting in to receive a newsletter, subscribing to a blog, or following a company in social media.
Phishing is a type of cyberattack in which attackers use deceptive tactics to trick individuals into divulging sensitive and confidential information, such as login credentials, financial information, or personal details.
A plain text email is a type of email that contains only simple, unformatted text without any special formatting or styling. It lacks any visual enhancements such as fonts, colors, images, or hyperlinks that you might find in HTML-formatted emails.
A qualified lead is a contact who opted in to receive communication from your company, became educated about your product or service, and is interested in learning more.
When customers are happy with a product or service, they engage in repeat purchases. Marketers should stay top of mind for their existing customer base and seek to establish long-term relationships.
The reply-to header is used when the sender of an email message wants replies to go to that particular email address rather than the one in the from: address. This usually shows up as a separate field in the email client.
A Search Engine Results Page (SERP) is the web page that displays a list of search results when a user enters a query into a search engine, such as Google, Bing, or Yahoo.
What is SHAFT (Sex Hate Alcohol Firearms Tobacco)? Per the Cellular Telecommunications and Internet Association (CTIA), there is a major rule commonly referred to as SHAFT. It means that content related to sex, hate, alcohol, firearms and/or tobacco in...
What is SPAM? Email spam, commonly referred to as “spam,” is unsolicited and often irrelevant or inappropriate email sent in bulk to a large number of recipients. The primary characteristics of email spam include: Unsolicited – recipients typically do...
What is a SPAM complaint? Spam complaints are reports made by email recipients against emails they don’t want in their inbox (SPAM). It’s important to understand how spam complaints work, and how to do your best to avoid them....
An SPF record, which stands for Sender Policy Framework, is a type of DNS (Domain Name System) record that is used to authenticate and verify the legitimacy of email senders.
Stealth marketing is a form of marketing in which a product, service, or brand is promoted to consumers in a way that they are not consciously aware of being marketed to
A subdomain is a part of a larger domain and is used to organize content within the main domain. It is a hierarchical way of structuring websites on the internet. Subdomains are created by adding a prefix to the main domain name, separated by a dot (period).
User Experience (UX) refers to the overall experience that a person has when interacting with a product, service, or system, especially in terms of how easy or pleasing it is to use.
Affiliate marketing is specifically the process where an affiliate (you and/or your small business) earns a commission for marketing another’s products.
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