What is outbound marketing?
Outbound marketing refers to traditional marketing methods where businesses initiate contact with potential customers. This approach involves reaching out to a broad audience, often through various channels, to promote products or services. Common outbound marketing methods include TV and radio commercials, print advertisements, cold calling, direct mail, email marketing and SMS marketing.
Unlike inbound marketing, where customers seek information on their own, outbound marketing is proactive, aiming to capture attention and generate leads through outbound communication efforts initiated by the business.