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What does opt-in mean?

When you “opt in,” you are actively agreeing or giving your consent to join or participate in something, such as receiving email marketing or SMS marketing. It means that you are choosing to be included or to receive certain information or services.

For example, when you sign up for a newsletter and check a box that says “Yes, I want to receive newsletters,” you are opting in to receive those newsletters. On the other hand, “opt-out” means the opposite — you are automatically included unless you take action to decline or unsubscribe.

In summary, “opt in” means to voluntarily agree or choose to participate or receive something, while “opt-out” means to be included by default unless you take action to decline or unsubscribe.

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