What is the Google Maps Local 3-Pack?
The Google 3-Pack is used by Google to show the most relevant three results for a near me search.
For example, a search for “coffee near me” returns the following along with 3 results for the Google 3-pack:
How does Google 3-Pack work?
Google uses your location to return results relevant to you. And, these positions in the Search Engine Results Page (SERP) are very desirable for marketers promoting stores, restaurant’s, or shops.
How do I rank on Google’s 3-Pack?
To rank for Google 3-Pack optimize your Google My Business profile. Google 3-Pack ranking is determined by location and then by quality of your Google My Business profile.
How to optimize for Google 3-Pack?
To get into those coveted three spots ensure your name, address, and phone number is set in your Google My Business profile. Google places a lot of weight on having that information accurate and correct.
And, you need to ensure that your name, address, and phone are consistent across your web properties. Google will use this to make sure this is the right listing for your business.