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What is a drip sequence?

A sequence, or drip sequence, refers to a series of planned and connected messages or actions designed to achieve a specific goal. It’s typically accomplished with outbound messaging such as email marketing or SMS marketing. Sequences are often used to guide potential customers through a predefined journey or to nurture leads.

Example drip sequence

For example, in email marketing, a sequence might involve sending a series of emails to a subscriber over several days or weeks. Each email in the sequence serves a specific purpose, such as providing information, building engagement, or promoting a product. The sequence is designed to move the recipient toward a desired outcome, such as making a purchase or signing up for a webinar.

Sequences can also be applied in other marketing channels, such as social media, content marketing, and advertising. The idea is to create a cohesive and logical flow of interactions with the audience, guiding them through the stages of awareness, interest, consideration, and ultimately, conversion.

The use of sequences allows marketers to build relationships with their audience, deliver targeted and relevant content, and optimize the customer journey for better results.

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