About this Guide
The Franchisor Marketing Best Practices guide include detailed step-by-step recommendations to help you better market your franchise.
Ideally, there are three main goals for a franchise marketing strategy
What’s included
We’ve divided this guide into five main sections:
How franchises market online
Similar to other marketing strategies, franchise marketing follows a similar approach. The first step involves defining your campaign objectives and understanding what you aim to achieve.
The importance of branding and how to keep it consistent across franchises
Effective branding can help your franchise connect with the customers you’re seeking. Of course, for the franchisor, branding consistency is critical across all franchisees.
How engaging content across franchises can level up your digital marketing efforts
Creating content to simply create content, without a direction, plan or strategy can end up being a waste of resources for your franchise. It also will lead to inconsistent messaging across your franchisees. This is your opportunity to not only grow your audience reach but also show people what your franchise brand is about and why they should both like and trust you (at least over time).
The importance of reporting and analytics as a franchisor
In franchise marketing, it’s crucial for you as the franchisor to have access to reporting and insights across franchises for anything that can be tied back to revenue, whether that how many emails or text messages are being sent, how many leads are being generated and so on.
What DailyStory does to help your business
DailyStory is a marketing automation platform. It helps you take your existing and new marketing campaigns and execute them with process, consistency and measurement. It does this with a set of common marketing tools (text message marketing, email marketing, pop-ups, website, landing pages), provides reporting around those, but most importantly enables powerful automation to enable you to run automated campaigns.
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