Press releases can help your brand generate media coverage, which can help you reach your target audience that much more.
Because there’s no guarantee that your press release will result in coverage, the more journalists you can reach, the better your chances.
About 48 percent of journalists receive up to five pitches a day, while 43 percent receive more than that.
While about 78 percent of journalists say that they want press releases from brands, only a handful of the pitches journalists receive are successful.
Check out our eight tips to write a press release that won’t get ignored.
Press release distribution services are a great place to enhance your reach. However, if you’re on a limited budget, the cost of some of these services might be out of reach.
The following are six of the best free press release services you should consider trying to get your message out.
PRLog
PRLog distributes press releases to a wide range of media outlets. This free service includes instant approval, but there is a limit of two press releases per day.
1888PressRelease.com
This user-friendly platform offers a range of distribution plans and features. 1888PressRelease.com also offers writing services. Keep in mind that the free plan is very limited, so you might want to take a look at the paid options.
PR.com
PR.com is a reliable distribution service. On its free plan, press releases are submitted to search engines, news sites and RSS feeds. Your distribution will be very limited, though.
NewswireToday
NewswireToday distributes press releases to news outlets and major search engines. However, the free plan includes third-party ads and only syndicates releases to RSS feeds.
Online PR Media
Online PR Media is a reputable press release distribution platform that offers both free and paid options. While it syndicates to 5,300 websites, this is only available on the more expensive plans. The free, limited option includes ads.
MarketPressRelease.com
One of the more flexible free press release distribution platforms, MarketPressRelease.com allows for one free press release per day. Their monthly paid plans allow up to 15 press releases per day, depending on the level of subscription.
In conclusion
When evaluating which free press release distribution service is right for you, consider:
- Who your target audience is and what kind of coverage you’re looking for.
- Which services can ultimately connect you to your target audience.
- Any reporting features that can help you monitor the performance of your press releases.
Of course, free press release distribution services can help any small business on a tight budget. However, remember that the free version of even the best services can be extremely limited. That limitation could prevent your story from reaching the journalists who will actually be interested in covering you.
While you may start with a free service, keep the paid options in mind so that you can possibly budget for them in the future. The time and effort you invest into your press releases should have a return on investment.
Check out our four tips to find the right journalists to cover your brand.
