Grow your Audience with Link Retargeting
Have you ever been to a website and seen an ad from another website you recently visited? That’s remarketing and it’s a great way to re-enforce your marketing message.
Google, Bing, and other advertising platforms provide tools for you to target people who visited your website.
However, how do B2B marketers and businesses owners best utilize other marketing resources like Facebook, LinkedIn, and Twitter when they share 3rd party content such white papers, infographics, articles and other resources that aren’t on their website?
DailyStory enables you to share any online content and with retargeting links. And then you can advertise to those potential customers.
A Quick Introduction to Remarketing
Remarketing is a feature offered by Google and Facebook, along with some other digital advertising platforms.
You need to run ads on the platform whose remarketing network you intend to use.
Get your Retargeting Pixel
The ad networks provide you with a retargeting pixel. The retargeting pixel is typically a small bit of javascript you add to your web pages.
This javascript sends information to the ad network about your visitors and the ads you want to be associated with them.
Later when the visitor goes to another website in the ad network, the ad provider will select one of your ads to show them.
Remarketing with DailyStory
Imagine a scenario where you are a retail business and part of your social media campaigns include sharing links to other blogs or websites related to your products.
To effectively use remarketing you need people to click on your links so you can tag them with your remarketing pixel. The challenge is that if you are sharing 3rd party content that isn’t on your website you won’t have an opportunity to send along your remarketing pixel.
However, using DailyStory you can target potential customer without them ever visiting your website – building an audience through other people’s content!
DailyStory Link Retargeting
DailyStory provides an option for remarketing that doesn’t require a customer to visit your website: link retargeting.
With DailyStory’s link retargeting technology you can use 3rd party content to build an audience.
Link retargeting works especially well with social media campaigns, such as Facebook, LinkedIn or Twitter. It is a common practice to share links to related articles or content with an audience.
Simply add your remarketing pixels from your ad networks into DailyStory.
Next, create links for any content you want to share and use for remarketing:
When the link is clicked the visitor is briefly redirected to an intermediate page that sends along your remarketing pixels before sending them on to the page or content you are promoting. All transparent to the end user.
Go ahead give it a try. This link goes to the @DailyStoryDM Twitter account but writes DailyStory’s Facebook and Google remarketing pixels first (BTW, you’ve already received our remarketing pixels since you are on this page).
Link retargeting is highly effective because it reinforces a message or advertisement even when the prospective customer isn’t on your website.