Salesforce Marketing Cloud vs DailyStory

DailyStory is a Salesforce Marketing Cloud Alternative

Salesforce Marketing Cloud is a robust marketing automation platform directly integrated with Salesforce, but it is complex and expensive. On the other hand, DailyStory is an affordable, feature-rich marketing automation platform that also integrates with Salesforce.

Side-by-side comparison

We’ve put together this side-by-side comparison between DailyStory and Salesforce Marketing Cloud.

Salesforce Marketing Cloud Alternative

Salesforce Marketing Cloud or Salesforce Sales Cloud

Salesforce is primarily known for it’s Salesforce CRM, or Salesforce Sales Cloud.

It’s more nuanced and complex than this simple explanation, but:

Salesforce Marketing Cloud enables you to find new leads and turn them into customers using marketing automation.
Salesforce Sales Cloud is designed to help you close deals and is what most people are familiar with when they think of Salesforce.

And while we’re pointing out DailyStory as an alternative to Salesforce Marketing Cloud, it’s important to remember that DailyStory is integrated with Salesforce Sales Cloud. This integration enables you to bring virtually any data from Salesforce into the DailyStory marketing platform.

Who is Salesforce Marketing Cloud designed for?

Salesforce states that: “Salesforce Marketing Cloud is best for enterprise-sized sales teams looking to improve their email and overall marketing strategies.”

It is important to emphasize the “enterprise-sized” aspect of this statement, as it indirectly states that Salesforce Marketing Cloud is expensive and complex.

Pricing for Salesforce Marketing Cloud

Its predecessor, Pardot, had 3 pricing tiers: $1,000/mo, $2,000/mo, and $3,000/mo. This is in addition to the licenses for Salesforce.

Salesforce Marketing Cloud has further increased the cost. Now, it’s starting at:

$1,250 per month for the pro-tier
$3,750 per month for the corporate tier
Pricing for enterprise levels only goes up!

It’s also worth mentioning that many key features, such as API access and A/B testing, can only be unlocked at higher price levels.

Many key features of Salesforce Marketing Cloud are only available in the enterprise edition.

And, Salesforce pricing is based on annual agreements. So, the true cost – just for the platform – needs to be multiplied by 12.

DailyStory is an affordable, easy-to-use, feature-rich alternative

DailyStory is natively integrated with Salesforce Sales Cloud.

The integration connects to your Salesforce Sales Cloud and automatically syncs data. This data is then used for building segments, personalizing emails or SMS messages, along with many other features and integrations.

Let’s look at some key differences between DailyStory and Salesforce Marketing Cloud.

DailyStory is an affordable marketing automation platform

Salesforce primarily targets large enterprises. These are businesses that typically have greater than 1,000 employees and more than $500 million in revenue.

DailyStory on the other hand, works directly with business units within the enterprise or SMBs (small-to-medium businesses).

DailyStory vs. Salesforce Marketing Cloud

DailyStory is free to start vs. $1,250 to start.
DailyStory offers zero-risk, month-to-month plans that can be canceled anytime vs. locked-in annual contracts.
DailyStory has straight-forward pricing that grows with you vs. expensive annual tiered pricing.

An important distinction is that all DailyStory’s plans are month-to-month and can be canceled at any time. Salesforce is also subscription-based, but it requires an annual subscription.

DailyStory is simple and easy-to-use

DailyStory is laser-focused on ease of use.

With its simple-to-understand and intuitive layout, along with 24/7 customer support, you’ll quickly fall in love. And most customers are up and running in less than a week!

24/7 bot-free support included
Easy-to-understand features
Comprehensive user documentation and videos
Mobile and desktop-friendly user experience

Compare DailyStory to Salesforce Marketing Cloud, which is designed for enterprise-use cases, is more complicated, more difficult to learn, and support is typically purchased separately.

DailyStory includes all features at all price points

Unlike Salesforce Marketing Cloud, DailyStory includes all features at all levels.

While the DailyStory’s free plan has some limitations, all customers get access to all features immediately.

This includes capabilities that require the $3,750 per-month corporate edition of Salesforce Marketing Cloud:

Drag-and-drop automation builder
SMS marketing
App push marketing
Published pricing that grows with you
SMS 2-way messaging
A/B testing
Unlimited API access
Unlimited users

And, DailyStory also includes features that require the enterprise edition of Salesforce Marketing Cloud with no price listing (meaning it is really expensive!):