18 of the best fitness affiliate programs to boost your income

The benefits of fitness are vast, but beyond the health improvements, fitness professionals can earn additional income through fitness affiliate programs.

Affiliate marketing is the process where an affiliate (you and/or your fitness business) earns a commission for marketing another’s products or services. In other words, you promote, and when others buy it, you get paid a percentage of each sale.

The health and fitness industry is worth an estimated $3.7 trillion. It’s an evergreen industry that is always in demand because people are always looking to feel and/or look better, so the opportunities are big.

See our four tips to become a successful fitness affiliate marketer.

However, finding the best affiliate programs among the thousands that exist can be difficult. While many have the potential to make you money, most will be a waste of time.

The following are 18 of the best fitness affiliate programs for you to consider (with some brands you’ve likely already heard of). Remember that the true key to a successful program is that it matches your personal brand and what your following wants or needs.

ACE Fitness

ACE Fitness is one of the most trusted names in the health and fitness certification industry. The organization has an Impact Fitness Affiliate Program, where you can place ad banners and text links on your website, in your social media posts and elsewhere.

When your visitors click on the web banners and text links, they will be directed to ACE’s website, where they can learn more about our exercise and health certification programs, and purchase both study materials and an exam sitting. 

Upon purchase, you receive an 8 percent commission.

Bowflex

Bowflex is a well-known brand in the home fitness equipment market, with everything from Trainers to Climbers.

What makes the Bowflex Affiliate Program unique is that it runs through a top affiliate management platform, called Impact Radius. All of your performance (traffic, sales, commissions, etc.) is tracked and displayed in real-time. The program also is fully managed, which means you’ll always have a dedicated resource to help you troubleshoot any issues.

The commission starts at 3 percent but will increase as you sell.

PaleoPlan

Nutrition is a big part of getting and staying fit. PaleoPlan focuses on the paleo diet with weekly meal plans and shopping lists, hundreds of recipes and bodyweight workouts that customers can do from home.

The company’s fitness affiliate program offers quality cookbooks and wellness-products that you can share with your audience. 

You’ll make a 75 percent front-end commission on all sales when you promote their guided health challenges, and physical or digital products.

Lululemon

Popular for its yoga and other athletic apparel, Lululemon is a popular brand in many fitness circles. They produce high-quality leggings, crop tops, tees, sports bras and yoga accessories. 

By signing up for their affiliate program, you’ll earn 7% commission on sales of yoga and fitness apparel, as well as early access to our products and events.

Fitbit

Fitbit is well-known for its fitness trackers, but did you know about its affiliate program? The company offers sleek and stylish wristbands that are an ideal fit for many fitness affiliate marketers.

You’ll only earn a 3 percent commission, but Fitbit’s high-converting website may balance out that lower percentage with more sale conversions.

ProForm

Offering a unique way of selling fitness equipment, ProForm offers a three-year training subscription that includes the customer’s choice of free equipment and access to thousands of studio and destination workouts. 

After those three years, the equipment is the customer’s to keep.

As an affiliate, you can earn between 8 percent and 11 percent commission.

Titan Fitness

Titan Fitness specializes in gym and fitness equipment, and its fitness affiliate program comes with a dedicated program manager. You also frequently receive updates, promotions and banners to make it easy to create promotional content for publishing and sharing.

Titan Fitness also offers free products to its affiliates in exchange for a review, as well as exclusive coupons that you can pass along to your followers to help encourage them to convert.

You’ll get 5 percent commission on all sales and paid by the 15th of every month.

Aaptiv

The fitness app, Aaptiv, has more than a thousand trainer-led, music-driven workouts for every fitness level, which has the potential to widely appeal to everyone in your following. 

The company offers advertising tools and custom banners to help you in your content promotion. Its affiliate program features three payout tiers:

  • $15 per sale for up to 100 sales per month
  • $20 per sale for between 101 and 500 sales per month
  • $25 per sale for at least 501 sales per month

Evolve Fit Wear

What’s a workout regime without the right clothing and accessories? Evolve Fit Wear sells more than 50 brands of workout clothing, such as Teeki, Onzie, Spiritual Gangster, Ultracor, Goldsheep, Beyond Yoga, Hardtail and more. About 85 percent of their business is women’s workout clothing, 10 percent is yoga mats and accessories, and 5 percent is men’s clothing.

Evolve’s overall marketing is considered “inclusive” rather than “exclusive,” focusing on balance, body positivity and a healthy attitude toward fitness. 

The company has a large number of international customers since they can buy all brands on one website with one shipping fee. 

Partnering with Evolve as a fitness affiliate marketer gets you up to a 10 percent commission on all sales that you help generate. 

GNC

GNC is a global brand that has an extensive selection of nutrition supplements that could appeal to your audience.

The company sees its affiliate program as an opportunity for you to build your own “online nutrition store.” 

By signing up, you’ll receive a 5 percent commission on all sales.

International Sports Sciences Association (ISSA)

ISSA also is a world leader in fitness education, delivering comprehensive, cognitive and practical distance education for fitness professionals, grounded in industry research, using both traditional and innovative modalities. 

ISSA now offers 24 fitness certifications and has certified over 400,000 trainers in 174 countries.

You’ll earn at least 7.5 percent commission on every sale.

TRX

Known for its popular suspension training products, TRX could be a great fit for personal trainers and fitness bloggers. For example, you can create videos that highlight various TRX exercises that people can do anywhere.

By signing up for its affiliate program, you’ll earn a 5 percent commission on orders that average $200.

Reebok

Another popular athletic brand, Reebok creates sports and lifestyle products, also partnering with both CrossFit and the NHL. 

Reebok’s affiliate program offers monthly newsletter updates on promotions, contests and sales opportunities and a dedicated affiliate management team.

You’ll receive a 7 percent commission on all sales, where the average order size is $100.

The Vitamin Shoppe

Another leading retailer of vitamins and supplements is The Vitamin Shoppe. Their mission is to inspire, nourish and help customers thrive every day.

By joining their program as an affiliate, you’ll earn up to a 10 percent commission on all sales.

Miracle Noodle

Miracle Noodle offers a line of food products consistent with the health goals of their customers, making healthy eating easy and delicious. All of Miracle Noodle’s products are non-GMO, vegan and grain free with an ever-expanding option of organic options as well. 

Its affiliate marketing program is two-tier, which means that you can earn commission on your sub-affiliate sales. You’ll receive customized banners and coupons to help your convert your following, and Miracle Noodle features a dedicated affiliate support team.

By signing up, you’ll earn between 10 percent and 20 percent commission on all sales.

LifeSpan Fitness

Selling fitness equipment not just for the home or gym but also for the workplace makes LifeSpan Fitness unique. Think treadmill desks, standing desks and bike desks.

In addition, all LifeSpan equipment comes with a dedicated app that enables customers to track their workout statistics.

Their fitness affiliate program also uses one of the best platforms, Impact Radius.

By signing up, you can earn a 6 percent tiered commission on every sale, which increases based on performance. High-ticket items range from $99 to $2,500 or more.

Keyto

Keyto is a breath sensor for ketosis as part of a larger keto weight loss plan that’s supported with its premium app. In addition to the sensor, Keyto offers keto recipes, personalized meal plans, a food guide and access to in-app groups.

Each person you refer to purchase Keyto receives 10 percent off their purchase when they use your discount code. You then receive a 10 percent payout of their basket size before shipping and taxes.

Life Fitness

Providing fitness equipment to both health clubs and athletic facilities, Life Fitness also features home exercise equipment. The products they offer are related to:

  • Cardio, such as treadmills
  • Group training
  • Strength training
  • Accessories
  • Digital, such as the Halo fitness cloud

If you have a fitness or health-related blog, it’s easy to get approved into this fitness affiliate program. You’ll earn an 8 percent commission, where the average order totals more than $3,000.

In conclusion

Of course, these are only 18 of the best fitness affiliate programs out there. Be sure to keep looking until you find the best fit both product- and/or service-wise that meshes well with your own online brand and makes sense monetarily.

It will make a difference in the long run.

While you’re exploring passive income opportunities through fitness affiliate marketing, consider DailyStory. Our digital marketing platform integrates with MindBody and Rhinofit to better serve fitness studios and gyms and offers such features as SMS text message marketing, email marketing, automation, dynamic audience segmentation and more. Schedule your free demo with us today.

4 tips to become a fitness affiliate marketer

As a fitness professional, you likely are well aware that there are only so many hours in the day.

Hours to train clients, hours to plan for those sessions and so on. This finite capacity of time restricts your ability to grow your income through training sessions and classes alone.

That’s why earning passive income by becoming a fitness affiliate marketer has become increasingly popular among those in the fitness industry.

Affiliate marketing is the process where an affiliate (you and/or your fitness business) earns a commission for marketing another’s products or services. In other words, you promote, and when others buy it, you get paid a percentage of each sale. In the fitness industry, the possibilities for affiliate partnerships are vast.

Affiliate marketing spending in the U.S. is expected to reach $8.2 billion by 2022, more than triple what it was 10 years earlier.

Benefits include earning passive income with little risk. (Passive income is revenue you earn without actively working.) If a fitness affiliate marketing program doesn’t work out, you can move on and find a new one. Find out more about affiliate marketing with our guide

The following are four tips to help you become a fitness affiliate marketer (and earn extra income passively).

Determine what your following needs, wants

This is critical. You can promote a fitness affiliate partnership all you want, but if it doesn’t fit or make sense for your audience, it’s not going to go very far.

Also important to keep in mind, there are a ton of fitness affiliate marketing programs out there, so you can afford to be picky. You definitely don’t have to pick the first one you find.

Think about the characteristics and demographics of your following as a starting point: age, gender, interests, challenges, goals, etc.

As you begin to look through the programs out there, ask yourself: “Will my following really want to buy this?”

In affiliate marketing, you get paid when you generate sales, so if your audience isn’t interested from the beginning, what’s the point?

Consider your expertise and who you’re reaching online. What complements your fitness brand and could be of benefit to your following?

There are extra bonus points for going with products and/or services that you use and approve of personally. That authenticity will go that much further with your audience.

Remember that what you want to offer should be quality and something you approve of. You’ll find plenty of junk out there when researching affiliate marketing programs. Make sure you’re going with something that won’t ultimately ruin your online credibility or reputation.

Become a fitness affiliate with your chosen program

Once you’ve done the research and settled on the perfect-for-you fitness affiliate marketing program, it’s time to sign up.

Each program has different registration processes, so it wouldn’t hurt to have a top three programs that you’d consider applying for, just in case.

More likely than not, there will be an online application form. After submission, you’ll have to wait for the program to accept you as an affiliate. This typically will take up to a day or two.

If, for any reason, your application is not accepted, you’ll already have your back-up choices to try.

Time to promote

Once you’re an approved affiliate, you can begin to promote the related products and/or services. This includes the sharing of your affiliate link, which is provided by the program to track any sales you generate so that you can get compensated.

But be careful here. It’s not as simple as it sounds.

There are a few considerations you should make when it comes to strategy. The first is straight-forward: Go multi-channel. This includes (but is not limited to): 

  • Emailing your client list
  • Creating posts across your social media accounts (such as Facebook or Instagram posts, tweets, YouTube videos, Pinterest pins and so on)
  • Talking to your clients in-person
  • Publishing a blog article (or articles)

The second consideration is a bit more nuanced, but it goes back to the point where you should be authentic. You want to promote products or services that you can personally vouch for, of course. But you also should factor in this authenticity when you’re actually promoting for your fitness affiliate program.

In other words, the more salesy you are, the less successful you’ll likely be. Strategize some angles for your promotion. Some ideas include (but are not limited to):

  • An unboxing of the affiliate product
  • Daily review updates of you using the product/service for the first time
  • Hosted Q&A where you answer questions about your experience with the product/service
  • How you use the product/service in your regular daily life

Measure, analysis and pivot as needed

If you’re committed to growing a strong passive income stream, then you’ll have to do more than simply post (even if you are executing a planned strategy behind the content and promotion).

Measure the performance of your posts on whatever social media platforms you’re using, watch whatever analytics are available from your fitness affiliate marketing program and monitor your overall audience growth and demographics as well. 

To stay relevant and effective not just with your affiliate promotion but your overall content as well, you must be aware of your metrics. 

If something doesn’t perform well, dig into the possible reasons why. If something performs exceedingly well, you’ll want to dig into the reasons why there as well.

This will help you adjust and pivot as needed according to the objective data, not just whims of what you feel might perform better.

And in the long run, monitoring your performance will help you decide on a bigger level which fitness affiliate programs are worth your effort and which are not.

While you’re exploring passive income opportunities through fitness affiliate marketing, consider DailyStory. Our digital marketing platform integrates with MindBody and Rhinofit to better serve fitness studios and gyms and offers such features as SMS text message marketing, email marketing, automation, dynamic audience segmentation and more. Schedule your free demo with us today.

What is affiliate marketing? 4 tips to help you create additional revenue streams

Looking for ways to create additional revenue streams for your small business? Affiliate marketing might be for you.

This method of marketing is about finding ways to complement and grow the business you already have by offering more value to your customers and anyone else you’re reaching (especially online).

Affiliate marketing is specifically the process where an affiliate (you and/or your small business) earns a commission for marketing another’s products.

Can you believe that more than 80 percent of brands have affiliate programs? In other words, there are a lot of opportunities out there, and affiliate marketing is especially low risk. Either you’re successful and generate a commission or you’re not. There is no upfront cost (outside of your time and effort spent marketing the affiliate offer). As long as you find the right fit for your own brand and audience, there is a real potential for achieving additional revenue.

The following are four tips to get the most out of your efforts as you get started with affiliate marketing.

Find and join an affiliate program

While many companies offer affiliate programs, not all do. Generally, if you’re looking for the right affiliate program to complement your existing brand, it’s good to start by searching an affiliate network, including (but not limited to):

Of course, you could always work backwards as well, looking up the companies you would like to partner with and seeing if they offer direct affiliate programs. Many list their affiliate programs on their websites. Or, get even more direct and contact the owner of any given company you’d like to work with. Just because a company isn’t publicly promoting an affiliate marketing program doesn’t mean that they don’t have one or wouldn’t be open to creating a partnership with you.

Ideally, you should already have an engaged online audience to leverage.

You also consider checking out Amazon Associates and/or the Shopify Affiliate Program.

Keep in mind that most affiliate marketing programs will have terms of service that you need to follow, so definitely read all of the fine print. 

For example, the unique link you’re given to use usually will have a cookie with a specified timeframe. In addition, some programs don’t allow you to purchase pay-per-click (PPC) ads using the name of the product or company. It’s important to be aware of all the requirements and/or limitations as you’re choosing who to work with.

In addition, commission rates can vary widely as well. It could be a flat rate or range from 5 percent of the sale to 50 percent of the sale.

Decide what to promote

More than anything, the product or service you ultimately decide to promote on your own channels should make sense for your (or your business’s) brand. It should be a great fit for your audience.

Of course, this means that you need to have a clear idea of who your audience is, how your brand serves or helps them and anything else relevant about how your brand is viewed by online followers (whether they’re customers or not).

While it doesn’t make sense for a food blogger to promote skin care products, it would make sense for them to promote cookware, kitchen appliances or even meal kits (really, anything food-related).

You’ll also want to consider your primary publishing platforms when deciding on what affiliate products or services you want to promote. Instagram, for example, would be perfect for any products you can share great visuals of. YouTube or a blog would be great for a more in-depth review of a product or service.

Remember that the quantity of affiliate offers you promote also builds trust. Consistently sharing a select few versus a buckshot approach of throwing everything at the wall is obviously more trustworthy.

Spread the word about your affiliate offer

While affiliate marketing can grow some significant passive revenue for you and/or your business, there is still some heavy lifting up front on your part to get things going.

Sharing a review

Most commonly, affiliate marketing is based on the art of the review. And for the best review, think quality over quantity. Get personal, share your true experience and be authentic.

Authenticity builds trust with your audience in general, but especially when it comes to publishing online reviews. (You likely already practice authenticity as you built up your online audience over time, so stick with that.)

The more expensive the affiliate product, the more trust you have to build. 

Your publishing channels likely will impact how you review as well. What you do on YouTube versus an Instagram Live versus a blog and so on can all bring a different angle out about your experience or how you share it. Don’t be afraid to be creative and true to not only the platform but yourself as well.

Interviewing experts

It doesn’t have to be about you or your personal experience if that doesn’t make sense for your brand. Instead, you could interview experts about the product and share what they have to say.

These experts can be part of the affiliate company who makes the product or provides the service, or it could be someone with an expert opinion whom your audience trusts.

Again, the platform you’re publishing on can help direct the type of content you create.

Create a tutorial

“How to” searches are huge on Google, so why not walk your audience through how to use your affiliate product? Whether it’s a video or a step-by-step Instagram gallery or blog, you can think outside of the box so that you can share an engaging tutorial with your audience.

Offer a bonus

Some affiliate offers can already include a discount, but if not, there might be something you can do or offer to sweeten the deal for your audience.

Maybe it’s a free ebook of yours. Maybe it’s an invitation to a private Facebook group you manage. The sky’s the limit. Just think through the logistics of how you can make good on that offer before you promote it.

But having a bonus offer can help you stand out from others offering similar products.

Keep the law in mind

The Federal Trade Commission (FTC) requires that you disclose the use of affiliate links in all posts.

But doing so isn’t a death sentence for your affiliate marketing potential. In fact, the disclosure is often appreciated by online followers who have come to expect it. When they don’t see it, they’ll often call a post out in the comments. So, being as transparent as possible isn’t just the law, it’s also a critical piece to building that trust relationship with your audience.

Of course, it’s always a good idea to consult with a lawyer when publishing a full disclosure on your website, blog or elsewhere.

Conclusion

Affiliate marketing is a great, low-risk way to dip your toe into alternative lines of revenue. Of course, it’s most effective to already have an engaged following (whether that’s your existing customer database or beyond) so that you can hit the ground running with a planned out strategy of content that you can share promoting the product or service that already complements your own brand.

Are you in the fitness industry? See our four tips to become a fitness affiliate marketer, as well as 18 of the best fitness affiliate programs to boost your income.

As you’re considering diving into affiliate marketing, consider leveling up your digital marketing process with DailyStory that offers automation, audience segmentation and more for all your marketing needs. Schedule a free demo with us today.