It’s important to measure email marketing when running campaigns. Email marketing platforms, such as DailyStory, include built-in analytics tools you can use to understand how your emails are performing. The good news is that email marketing is easy to measure. Most email marketing services, including … Continue reading “How to measure the success of your email marketing campaign”

Gathering marketing data is a great first step to understanding your target audience and ensuring your campaigns are effective. However, after gathering data, you’ll need to understand that data by being able to read and evaluate it. Evaluation is key to ensuring you cut out … Continue reading “How to evaluate your company’s marketing data”