In today’s digital landscape, people are bombarded with so much information from various directions. In Donald Miller’s book Building A Story Brand, Miller states, “Story is the greatest weapon to combat noise.” He explained that the story organizes information that compels people to listen.  Online … Continue reading “Online storytelling: The intersection of branding and marketing”

You may hear it often these days. Your franchise voice is everything online. It helps people connect with your brand, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when … Continue reading “8 steps for finding your franchise voice”

Your brand is your business’s identity. So, your branding is the reflection and culmination of your business’s personality, appearance, voice and overall vibe. It takes about seven seconds for consumers to make an instant decision about whether or not they like and trust your brand. … Continue reading “5 signs that your branding is broken”