Tag: fitness brand

11 fitness content ideas you can use today

If you’re responsible for marketing a fitness brand in any way, it might be challenging at times to think of creative fitness content that not only tells your brand story but also attracts and retains clients.

The goal is to produce high-quality fitness content that’s consistent.

The COVID-19 pandemic reduced the fitness industry’s market size by about 16 percent, so it’s more important than ever to invest at least more time and effort into the effectiveness of your fitness content.

Of course, you’re always going to want to keep your target audience in mind with all content that you produce and publish.

Keep in mind that about 81 percent of Millennials exercise or would like to, compared with only 61 percent of Boomers. So, if you’re not considering Millennials as a group you should target with your fitness content, think again.

The following are 11 fitness content ideas that you can start using today to engage with your audience and grow your fitness business.

Offer tips and advice

You are an expert in your field, so what bits of advice can you highlight in your fitness content? For example, three ways to get more steps in per day or explaining when to stretch (before or after a workout).

You can easily brainstorm ideas by starting with the topics that you get asked most about. 

Then, it’s all about considering where you want specific pieces of content to go. For example, you can dive into a topic with a blog article, but a vibrant infographic would do well on Instagram and so on. 

Share your story

Whether you’re representing an entire gym or acting as an individual fitness trainer, it’s important to share who you are and what drives you.

Perhaps you have a fitness journey to share, or maybe it’s more about you as a gym owner. You could create a video interview diving into your story as a whole and/or post little snippets on different platforms. 

The key is that clients and potential clients have an opportunity to relate to you and form a bond with you.

Of course, if you’re more than a team of one, you’ll want to share the stories of your gym employees as well.

Share client stories

Client testimonials are a powerful form of social proof. Essentially, you’re highlighting different people who are happy with your brand for whatever reason (their results, your customer service, etc.) so that others can see the value of your fitness brand firsthand. 

A simple way to go about this is sharing a photo of the client with a quote, either on the image or in the caption (or both). This could even include before-and-after photo collages. But you could also expand this into short video clips across platforms. 

Check out these five reasons why your business should be creating more videos.

Create workout videos

Now, we’re not referring to a full-on Jane Fonda-style workout video. But you have the built-in opportunity to create and share video clips from before, during or after a workout that be used to inspire viewers and show them a tiny piece of what your fitness brand is about. 

There can be a lot of apprehension for a newcomer when arriving at a gym for the first time. Giving them a peek at what they can expect can be helpful and reassuring. 

You also can focus on breaking down a single exercise and talking through good form and modification options. This also adds to your credibility as a brand.

Offer healthy recipes

Nutrition is a big piece of anyone’s fitness journey, and there is no shortage of healthy recipes that you can highlight and share with your target audience.

Consider making the recipe a graphic image on social media platforms. You can even take it a step further and do a cooking video on YouTube.

Share fitness articles

All content does not have to come directly and uniquely from you. Lean on curated content and share relevant fitness and industry-related articles that you think your audience would appreciate.

The fitness industry is full of evolving trends and research that can be very engaging fitness content. Leveraging it also shows you to be an industry leader.

Just make sure that whatever articles you’re sharing are from a credible source.

Check out our four tips for finding curated content to share on social media.

Show your personality

Consumers don’t just want to connect to a business. They want to connect with the human behind the business. While you want to ensure that your branding offers its own sense of personality, you shouldn’t be afraid to share your own as well.

Clients want to trust you. They’re putting very important personal goals in your hands, so your authenticity is important. 

But a “great personality” can be subjective. Focus on being you, and check out these seven traits of online fitness personalities.

Dive deeper with our five steps to determine your brand personality.

Post inspiring quotes

When thinking about creating engaging fitness content, was inspiring quotes your first thought?

It’s a popular go-to because it really can work. Just make sure that you are:

  • Picking relevant quotes for your audience.
  • Designing the quotes in a graphic illustration so that they’re shareable on social media.
  • Not over-posting quotes. Mix them in but don’t let a majority of your fitness content ride on quotes. Your engagement can trail off without a good mix of content.

Lead a Q&A

Q&As are popular with many audiences, and they give you the opportunity to be the expert in an engaging way.

There are a number of different ways to structure your Q&A based on the platform you decide to use, but just keep in mind that you want to promote your Q&A in advance, accept questions in advance (to fill any gaps or holes during the Q&A itself) and set an engaging topic that drills into what many of your target clients must deal with or face.

In case you’re interested, check out these seven tips for marketing on Quora and other Q&A websites.

Explore promotions

First things first, you should aim to have a majority of your fitness content be organic and non-promotional. But promotions are key to moving the needle toward your goals, especially when done in an engaging way.

Promotions include:

  • Discounts and coupons
  • Contests and giveaways
  • Freebies (otherwise known as premium content), such as workout guide, healthy eating plans and more

Check out our tips for keeping your giveaways legal.

Collaborate with other brands or influencers

Brand or influencer collaboration is a great way to not only reach a new audience but to develop creative content inspired by your partnership.

Of course, you don’t want to dive in with just any brand or influencer. It’s important to do your research on their:

  • Company mission (if it’s a brand)
  • Branding
  • Audience

Then, you can decide if everything that they are and have to offer meshes with your fitness brand. From there, you decide what your partnership will look like and commit to a plan.

Check out our seven tips to know before starting your first influencer marketing campaign.

In conclusion

Ideally, you’re planning regular brainstorms to generate as many fitness content ideas as possible that you can pull from along the way. To stay organized and ensure a great content mix, consider using a content calendar.

While you’re working on creating and sharing the most engaging fitness content, consider DailyStory. Our digital marketing platform integrates with MindBody and Rhinofit to better serve fitness studios and gyms and offers such features as SMS text message marketing, email marketing, automation, dynamic audience segmentation and more. Schedule your free demo with us today.

8 tips to build your fitness brand from scratch

First impressions are everything, especially when it comes to your fitness brand.

In fact, it takes only 10 seconds for a consumer to cement his or her first impression of your fitness brand. 

Fitness is a crowded industry with many similar-sounding and similar-looking brands. It’s easy to get lost in the crowd.

Want to make an impact on potential customers? Then, you must create a fitness brand that is memorable and stands out from the rest.

The following are eight tips to help you build a successful fitness brand from scratch.

Identify your target audience

Audience is everything. Who you’re targeting, as well as what their needs and wants are, is the first step to creating your fitness brand.

However, it’s important to be as specific as possible.

This can be challenging because it’s tempting to want to target “everyone” because that will lead to more customers and greater success, right? Not so fast.

When your brand message is broad and directed to “everyone,” it usually resonates with no one and falls short of delivering the results you want.

Again, don’t be afraid to get specific:

  • Age, gender and other demographics
  • Lifestyle
  • Behaviors
  • Challenges
  • Needs
  • Interests

For example, you could target new moms between ages 25 and 35 who have limited time in their day and crave connection with a supportive community of other new moms.

Whatever it might be, nailing down your audience niche will go a long way to shaping your specific fitness brand.

Research your competition

Who else is targeting your ideal customers? What is their niche? How are they raising awareness about their fitness brand? What are they doing well? What are they lacking?

These are just some of the questions you need to ask yourself in a competitive analysis. The more you can understand your competition (especially for your target audience), the better you can decide what to do with your fitness brand so that you can stand out and appeal to potential clients.

One way to find similar competition is through Google searches. Type the queries you would want people to use to find your fitness brand. 

Set your mission

Once you understand your specific target audience and know what else is out there competition-wise, it’s time to settle on your mission statement. 

A mission statement explains what your company’s passion is and the values you offer to your clients. It’s your company’s reason for existence. Remember that the more you can relate to the wants and needs of your clients, the more likely they’ll choose you over a competitor.

This is an important step in creating your fitness brand because your mission will help inform all future strategies and marketing messages.

Your mission statement also will inform your logo and tagline.

Determine your unique benefits

As part of your fitness brand, you must decide on the benefits you can offer that no one else can. Think about your audience research, your competition analysis and where the two intersect. 

Where can you fill in the gaps?

For example, this could tie into the type of exercise equipment you feature, the affordability of your rates, a unique training environment, etc.

These benefits are integral to your fitness brand and should be thought through as part of your brand development.

Then, you’ll want to make sure that you highlight these both in writing and visually (images and videos). The videos especially will play into consumers’ first impressions of your fitness brand.

Pick the best name

This could be an obvious step (and maybe you already have a great name in mind), but nonetheless, you’ll want to consider all the key factors before settling on a permanent fitness brand name.

In addition to thinking of a word (or words) that accurately speaks to the services you’re providing and the clientele you’re targeting, be aware of:

  • Simple spelling
  • Easy pronunciation
  • Uniqueness (not sounding like everyone else)
  • If a domain name is available online

Especially when it comes to domain names, check out our beginner’s guide.

Once you’ve brainstormed and settled on a few top choices, run them by friends, family, colleagues, strangers, anyone.

Are they as easy to spell and pronounce as you think? Do they convey the right idea without any other information? This feedback will help you narrow your list down.

Design your logo

Whether you’re designing your logo or you hire someone else to, the fact remains that your logo is critical to your fitness brand.

About 75 percent of people recognize a brand by its logo, with 60 percent by its visual style, 45 percent by the brand’s signature color, and 25 percent by its unique voice.

Your logo will be used on your website, social media accounts, print materials and any additional advertising. 

Start by developing a specific and distinct color palette, with consideration of color psychology and how different colors impact us. For fitness, think about what colors (and color shades) will drive motivation and/or energy.

Of course, this also is the time to decide on your branded fonts, iconography, photo styles, overall web design and any other visual elements that can come into play.

The best visual branding will be recognizable after seeing it a few times.

Again, you’ll want to run your drafts by others for feedback, which is invaluable to going with the best possible visual combination for your fitness brand.

Discover your voice

Think of your voice as how you express your fitness brand and communicate with others. You’ll want to consider the wording, expressions and tones that can be brought together to create your style.

For fitness, ask yourself if your brand should sound motivating, authoritative, friendly, informative or even something else entirely.

Check out our eight tips for finding your voice and reflecting your brand’s personality.

Once developed, you’ll want to use it consistently across all platforms and in all instances.

Build your fitness brand personality

All of the above elements should come together to inform your overall fitness brand personality.

Ideally, this personality is a reflection of you and your own personality, whether that’s high energy, exclusive, educational, fun, so on. Build on your strengths and allow all the pieces of your fitness brand to stand on their own.

No matter what direction you go in, remember that brand currency online is authenticity and trust, where authenticity leads to trust from your target audience who eventually can convert into clients.

Never lose sight of the opportunities to connect in meaningful, honest ways.

In fact, common mistakes you’ll want to avoid while building your fitness brand in general include (but are not limited to):

  • Focusing on yourself and not others
  • Inconsistency in branding, messaging and/or visuals
  • Ignoring feedback

Your brand being a reflection of you is a great thing, but your mission is about improving the lives of others. That’s what will resonate most.

In conclusion

Once you’ve developed your fitness brand, it’s time to launch your website, strategize and promote. Consistent brand presentation across all digital platforms increases revenue by up to 23 percent.

See our seven tips to level up your content marketing.

While you’re working on promoting your new fitness brand, consider DailyStory. Our digital marketing platform integrates with MindBody and Rhinofit to better serve fitness studios and gyms and offers such features as SMS text message marketing, email marketing, automation, dynamic audience segmentation and more. Schedule your free demo with us today.