Every business that invests in marketing needs goals. Without them, you don’t know if your marketing efforts are having an impact. Goals help you measure the effectiveness of your campaigns and can tell you whether to invest more in a certain channel and less in … Continue reading “Setting marketing goals for the new year”

Most marketing advice begins the same way, with “set your goals.” And while it may feel repetitive, it’s absolutely true. Setting goals increases the success of your marketing strategy by about 429 percent. Of course, in the simplest sense, goals help you understand where you … Continue reading “7 expert tips to set achievable marketing goals for your small business”

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company. And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”