It’s important to understand the various legal frameworks (CAN-SPAM, CASL, and GDPR) and their impact to your email marketing. Not following the laws dealing with email compliance is the biggest mistakes you can make when running an email marketing campaign. Please note, the information provided … Continue reading “Email marketing compliance: CAN-SPAM, CASL, and GDPR”

While SMS marketing is an effective tool to reach your customers and new leads, there are important rules to follow for text compliance. A text message sent through an SMS marketing campaign, on average, should experience a 98 percent open rate. This easily beats email … Continue reading “Text compliance: 9 tips to keep your business out of trouble”

The more customer testimonials you use in your advertising, the more you can potentially boost your revenue. Just don’t forget that there are legal considerations that you’ll want to keep in mind for testimonial advertising. Customer testimonials are short quotes or personal anecdotes from past … Continue reading “Testimonial advertising: 4 legal considerations to keep in mind”

Giveaways are great marketing tactics for generating leads, but are you using Terms and Conditions to protect yourself? Of course, while it’s ideal to have a legal team to refer to for all contests and sweepstakes you host, this isn’t always possible for small businesses. … Continue reading “Terms and Conditions: How to confirm your giveaways are legal”