linkedin marketing Archives

17 LinkedIn content ideas that you can post

If reaching professionals is a goal of your digital marketing efforts, offering diverse content on LinkedIn is a crucial tactic to explore.

LinkedIn now has more than 830 million users in more than 200 countries and territories, calling itself “the world’s largest professional network.”

But the type of content that a LinkedIn audience of professionals would best engage with is not necessarily the same as what’s popular on other social media platforms. The most popular content types on LinkedIn are:

Long-form content (such as native articles and blog posts)
Third-party content
Native video
Text only
Photos and illustrations

But these are just content types. If you’re hitting a wall while brainstorming content ideas for LinkedIn, you’re in the right place. The following are 17 LinkedIn content ideas (categorized by content type) to help you mix up your content and connect with your target audience.

Long-form content ideas for LinkedIn

One of the best ways you can hit your goals with your content on LinkedIn is to offer value. Creating native articles on LinkedIn itself and/or sharing blog posts is a great opportunity to dive deeper into topics that relate to your industry, showcase your expertise and matter to your audience. Here are four ideas that you can run with:

Detailed whitepapers
How-to guides
Research reports
Case studies

The goal isn’t the length of the content. Make sure that every word engages your audience.

Third-party content ideas for LinkedIn

LinkedIn is an excellent platform to share relevant content from other sources. In other words, you don’t have to create everything yourself. With curated content, the sky is the limit. Just make sure you’re pulling from trustworthy sources. Here are three ideas for you to seek out and share:

Adjacent-industry content, where the topic isn’t directly related to your industry but is still relevant. For example, you could be in the retail industry, but news articles about supply chains and shipping logistics still make sense and matter to your audience in the realm of retail.
Expert opinions, where you’re sharing the thoughts and opinions of experts in your industry.
Tips, tricks and life hacks, where you’re helping your audience with everyday problems that they encounter.

Check out our four tips for finding what to share on social media, as well as 12 tools that can help.

Native video content ideas for LinkedIn

Video content must be part of your digital marketing strategy, not just on LinkedIn but in general. About 54 percent of marketers say that video is the most valuable content type for achieving social media marketing goals, and about 85 percent of social media users want more videos from brands. Fortunately, LinkedIn now has the ability for you to upload videos natively into the platform. Here are four video content ideas that you can play with:

Short clips from webinars to show your expertise first-hand.
Spotlight your team. The more you can share their professional journeys and expertise, the more your audience can relate to your brand and the people behind your brand.
Spotlight your customers in testimonials where they share their experience with your product and/or company.
Behind-the-scenes videos that showcase your company culture.

Just make sure to include subtitles on your videos whenever relevant since a majority of users watch videos on mute.

Text-only content ideas for LinkedIn

Just because long-form content gives you the opportunity to dive deeper into topics that can provide value to your followers doesn’t mean that you should ignore the opportunity of short text-only posts. Here are three ideas to help you be as engaging as possible without the “icing” of other types of content:

Tips and how-to’s are great for this content type if you can keep them short and sweet.
Quick company updates
Product and other announcements

The key is to be as short and impactful as possible. Every word counts.

Photo and illustration content ideas for LinkedIn

Getting visual on LinkedIn is just as important as visuals on any other social media platform. A photo (or graphic illustration) is worth a thousand words. And possibly even more than that because it can help catch the eye of your target audience as they’re scrolling. Here are three ideas that you can try:

Data illustrations because everyone loves data, but everyone loves a visual representation of data (so that they can understand it) even more.
Celebrate achievements, such as industry awards, company growth, anniversaries and more. A simple graphic illustration of these milestones can be very eye-catching.
User-generated content, where you can leverage the photos shared by customers and employees (with proper credit, of course).

You don’t have to be a graphic designer to create compelling illustrations. Check out these 11 free graphic design tools for the non-designer.

In conclusion

Don’t overthink your LinkedIn content. Keep your target audience in mind and keep experimenting. Engage wherever it makes sense on the platform. And remember, you can always repurpose your evergreen content so that it’s new again in the eyes of your followers.

Check out our six tips to be more effective on LinkedIn, as well as six mistakes businesses make on LinkedIn that you want to avoid.

As you’re exploring how to mix up your LinkedIn content, consider leveling up your digital marketing with DailyStory. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.

6 biggest mistakes businesses make on LinkedIn

LinkedIn remains a popular social media network for professionals and B2B marketing in particular.

The platform offers the ability to create a free personal profile, as well as a Company Page to represent your larger brand,

LinkedIn currently has 722 million users, which doesn’t make it the largest platform when compared to Facebook and Instagram. However, on the flip side, LinkedIn is the most trusted social network in the U.S.

In addition, three people are hired through LinkedIn every minute.

So, whether your goals for your brand’s LinkedIn presence revolve around establishing yourself as a thought leader in your industry, generating more sales leads or hiring more qualified candidates (or all three), it’s important to avoid the following six biggest mistakes that businesses make with their Company Pages on the professional social media platform.

LinkedIn Mistake #1: Not publishing content

Often viewed as an online resume by many, some brands don’t take full advantage of content publishing like they would for Facebook or another social media platform.

Relevant content is critical to building your online presence, sharing your expertise and building a relationship with your audience. The best content helps your brand become the thought leader in your industry.

Company Pages that post weekly experience twice as much engagement with their content. Ideally, you’re sharing a mix of custom and curated content.

See our seven tips to help level up your content marketing.

LinkedIn Mistake #2: Not engaging with others on LinkedIn

Just because LinkedIn is geared toward professionals, it’s still a social media platform. Social media is a two-way street.

Do more than broadcast at your following. Go beyond that by engaging with others on LinkedIn.

Comment on other posts, respond to comments on your posts and maintain responsiveness on LinkedIn. Commit to investing the time to building and nurturing your relationships because doing so not only helps your platform reach but improves the overall perception of your Company Page.

LinkedIn Mistake #3: Not optimizing your LinkedIn Company Page

Optimizing your Company Page on LinkedIn requires more than making sure that all fields are filled out, although that is a piece of it.

It’s really about taking a fresh look at your page as if you’re a potential customer or job candidate and determining whether you’re seizing every opportunity to tell your brand’s story to them.

Dive deeper into how to optimize your page and other LinkedIn marketing tips.

LinkedIn Mistake #4: Not having a company-wide LinkedIn policy

To be fair, every company should have some form of a social media policy that sets the expectations of at least public-facing employees and how they conduct themselves on social media that makes sense for both your company and your employees.

But when it comes to LinkedIn, it’s especially important to communicate expectations with your company’s employees because a majority of professionals will look each other up on LinkedIn before deciding to do business with each other.

An inadequate presence and/or any detrimental messages is like the equivalent of passing out homemade business cards. It impacts how prospects perceive you and your company.

LinkedIn Mistake #5: Prioritizing the sale above all else

Just like with any social media platform, users largely ignore any brand that focuses entirely on sales (and sales only).

Take a look at your content mix and how you’re engaging with your followers. Is it all about the sale? Can you take a step back and evaluate what content would best serve the needs and interests of your target audience?

Be sure that you’re offering value, not just promotions about a free trial or discount on a service or product. While there is a place for selling in general, you must dilute that among a content strategy that aims to educate, entertain and inform.

LinkedIn Mistake #6: Disregarding the value of LinkedIn groups

More and more, social media is about building online communities around common interests. LinkedIn groups can help you connect with prospective customers and others.

If you’re creating a group, think about focusing it on a topic that your target audience is interested in. Think similarly when looking for LinkedIn groups to join. That way, you’re able to leverage your expertise in a place where you’re hitting people at the right time and place.

Go further than LinkedIn by learning about these 11 digital marketing mistakes that could be costing you money.

As you’re evaluating how you can avoid making common mistakes on LinkedIn, consider leveling up your digital marketing with DailyStory. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.

LinkedIn marketing: 6 tips to be more effective

Known as the largest professional social network, marketing on LinkedIn can be effective when done right.

LinkedIn now has more than 660 million registered professionals.

LinkedIn has assisted about 45 percent of marketers with customer acquisition, while the platform accounts for about 80 percent of B2B (business to business) leads.

If you’re not already on LinkedIn or might not be using the platform to its full potential, you’re missing out on marketing opportunities for you as a professional and your brand.

The following are six tips for better marketing on LinkedIn.

Optimize your profile and page

While it’s a simple step, creating and optimizing your LinkedIn profile and/or page is a key first step when marketing yourself or your brand.

The best part of this step is that it’s completely free to do.

It matters because you want to showcase what you’re all about for everyone who comes across your presence.

The actions you should take to optimize your LinkedIn profile include (but are not limited to):

Using a high-quality profile image that’s professional and is close up on your face
Including your current job position
Add at least a half dozen relevant skills
Fill out any past professional experience
Connect with relevant colleagues

The actions you should take to optimize your LinkedIn page include (but are not limited to):

Using a high-quality brand logo image
Choosing a high-quality cover image that represents your brand
Filling out all available fields, such as About, Life, Jobs, etc.
Consistent posts that include a mix of content

Strategize your content

Avoid the mistake of creating and optimizing your LinkedIn profile and/or page—and then neglecting it.

Content is like the marketing currency of the internet, especially on social media. You’ll want to create, share and publish content on LinkedIn that educates, informs, guides, inspires and/or entertains your following. A content calendar can help you stay organized.

Be sure to mix your content up to be as engaging as possible. This includes:

Custom images
Native video posted directly to the platform
Native articles that look like blogs but created within LinkedIn itself
Links to not just your own articles but those of others as well

Just remember that LinkedIn is not a text-only platform, so break out of text-only posts. Think through the goal of your LinkedIn presence. Is it brand awareness? To establish yourself or your brand as a thought leader in your industry?

Whatever the goal, your content should support and project that. You want your content to be actionable. Then, be sure to engage with others’ content and any comments on your own content. Social media (including LinkedIn) is a two-way conversation, not just a broadcast.

Involve your colleagues, employees

More than possibly any other social media platform, LinkedIn is all about the connections you make.

And in that sense, your colleagues and/or employees can be some of your biggest advocates.

You can encourage colleagues to engage with your content and endorse your listed skills.

Employees can add your company to their personal profiles, engage with company posts and share them with their networks. They also can share any news or articles that your company is featured in on LinkedIn.

LinkedIn Groups are also a great place for you, your colleagues or your employees to get involved with. They’re designated pages that enable people from within the same industry or with shared interests to interact with each other.

Personalize your direct messages

Direct messaging on LinkedIn is a popular tactic on LinkedIn, especially for sales representatives and job recruiters.

But these messages are often generic, templated and not very effective.

The more you can do to engage with your recipient’s content and review his or her profile for key points that you can use to connect with, the better.

You also can consider using personalized InMail, which is a feature that’s available to individual Premium accounts (not through LinkedIn Company Pages). This is a great way to reach out to influential individuals on the platform to build a relationship. LinkedIn InMail gets three times more responses than regular emails.

Consider LinkedIn ads

LinkedIn offers advertising opportunities on its platform. In fact, its Matched Audiences feature allows you to target the most relevant users by retargeting people who have visited your website as well as people who are on your existing account or your email contacts.

This is an effective tactic because these individuals you’re targeting have some familiarity with you or your company already. So, there’s an increased possibility that you’ll convert them into customers.

Monitor your performance

Whether you’re tracking how your profile is doing (though a LinkedIn Premium account) or how your page is doing, understanding your performance on LinkedIn is important so that you can make adjustments to your strategy as you go along.

It all comes down to seeing what’s working and what’s not.

Remember, there’s no such thing as a failed post. Everything is a learning opportunity.

If you’re looking to make the management of your LinkedIn presence a little easier, consider one of these 11 free (or almost free) social media management tools.

For more on how to market well using LinkedIn, see what LinkedIn itself advises.

While you’re considering how to improve your LinkedIn marketing strategy, think about your digital marketing process. Is it everything you want it to be? DailyStory features automation, audience segmentation and more. Schedule your free demo with us today.