Negative social media comments are a reality for many businesses. But how you handle those comments can not only squash any social media fires but also improve your overall brand perception. About 35 percent of customers in the U.S. post negative comments about companies on … Continue reading “7 tips for handling negative social media comments”

If you’re not keeping tabs on your brand’s online reputation, you could be shooting yourself (or at least your brand) in the foot. An online reputation comprises various strategies to shape the world’s perception of your brand online. If handled correctly, you’re able to build … Continue reading “10 tips to improve your brand’s online reputation”

No business wants (or wants to have to respond to) negative reviews online.  But they do happen, and you must respond to reduce any damage to your online reputation and potential sales. About 90 percent of consumers worldwide read reviews before buying products, and about … Continue reading “11 tips to best respond to negative reviews”