Content marketing has great potential to attract leads. However, it should be done the right way to bring in the maximum extract. Companies and businesses can prove themselves to be industry leaders if they follow the right content practices. For instance, educational and valuable content … Continue reading “What are the best ways to gain leads from content marketing?”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. Especially franchise owners. This is where repurposing your existing franchise content can come into play. What is repurposing content? Repurposed content involves adding … Continue reading “13 tips to repurpose content like a rockstar franchise marketer”

Webinars are only growing in popularity. About 60 percent of marketers use webinars as a content marketing tool. They help increase the understanding of your products and services by about 74 percent. And as a form of premium content, webinars can help you generate and … Continue reading “12 expert tips to host your first webinar”

If content is king, then what would premium content be? Content marketing itself is increasingly important for businesses to embrace in a digital world. Think of your website (or even your social media accounts) as a planet. Your content being the gravitational pull that generates … Continue reading “Premium content: What it is and how you can leverage it in your marketing”