Email marketing campaigns are still one of the most effective tools in your digital marketing toolkit. For every dollar you spend on email marketing, you can expect an average return of $40. In addition, email is the main driver of customer retention and acquisition for … Continue reading “10 ways to create email marketing campaigns that convert”

While your digital marketing can have many different goals, you’re ultimately looking to increase your sales conversion rate over time. To grow your business, you must identify your sales funnel as part of your digital marketing efforts. Not sure what a sales funnel is? Check … Continue reading “16 tips to increase your sales conversion rate”