Successful digital marketing incorporates sharing the story of your brand, sharing what you do, how you do it and why. To help nail down the focus of your story and the purpose of your business, you should consider creating a mission statement. They work externally … Continue reading “5 tips to create an effective mission statement for your business”

Depending on your experience, creating a new brand from scratch can either be really fun or really stressful.  Or both. But branding can be done step-by-step in a thoughtful way that results in something that connects with the customers you’re seeking. A brand consists of: … Continue reading “Branding: 9 expert tips to build your brand from scratch”

Launching a startup company? You likely already rank the step of securing your social media handles across platforms with filing your articles of incorporation. Or at least you should. About 97 percent of digital consumers have used social media in the past 30 days. The … Continue reading “What every startup company should know about social media”