Email marketing remains one of the most effective ways to engage with your audience, nurture leads, and drive conversions. However, to maximize its potential, you need a well-defined strategy. Here’s a comprehensive guide to mastering email marketing. Define your goals Before diving into the tactics, … Continue reading “Mastering email marketing: A comprehensive strategy guide”

Push notifications have come a long way since first being introduced by Apple in 2009. If you have an app, they should be a thought-out piece of your overall marketing strategy in this climate of online noise. Below are eight things you should consider when … Continue reading “Push notification strategy in the works? Here’s what you should consider”

No business wants a recession to happen, but they are inevitable.  Any shrinking of the economy can spur necessary changes not just in business plans but in your digital marketing strategy as well. Since 1945, the U.S. has gone through 11 recessions officially. While many … Continue reading “12 digital marketing strategy tips during a recession”

Even with the best planning, your marketing strategy could fail. Digital marketing comprises various online strategies that identify, build and target an audience with the ultimate goal of turning them into paying customers. It includes the following and more: Social media marketing Search engine optimization … Continue reading “8 signs that your marketing strategy isn’t working”