Email marketing remains one of the most effective ways to reach your audience, but sending the same message to every subscriber is no longer enough. Your audience has diverse interests, behaviors, and needs, and a one-size-fits-all approach can lead to low engagement, unsubscribes, or missed … Continue reading “The importance of email list segmentation”

Social media is a two-way street. Rather than just posting relevant, engaging content, you also have to listen. Enter social listening. In the simplest sense, social listening is essentially audience research. You monitor your brand’s social media channels for any customer feedback, mentions of your … Continue reading “9 tips to improve social listening and gain customer insights”

Even if you could afford to target everyone, it’s not a good idea.  Why? Because the success of our digital marketing (and business) happens based on determining our target audience and creating a strategy focused on reaching that group of consumers. And no small business … Continue reading “7 tips to help you determine your target audience”

Congratulations! You’ve decided to take the leap and invest in the first marketing campaign for your company. And while marketing itself is definitely nothing new, being a first-timer isn’t as unique as it sounds. With so many new companies starting, this is an incredibly common … Continue reading “Where to begin? 7 tips to start your first marketing campaign”

A segment is a grouping of your audience who share common attributes. Segmentation helps you get the right message to the right people. Examples of segments include people in a 30-day trial who have not completed a purchase or customers whose membership expires next month. … Continue reading “Use audience segmentation to generate leads”