Customer testimonials are a critical component of effectively promoting your business to consumers who are getting to know you and your brand. Simply put, customer testimonials are short quotes or personal anecdotes from past customers that describe how a particular product or service has helped … Continue reading “6 tips for collecting effective customer testimonials”

A big part of online purchases is research. Think customer testimonials and reviews. Consumers want to be sure they’re making the best purchase for them from a business they can trust at a competitive price. While consumers read about 10 reviews before they trust a … Continue reading “5 ways to boost sales with customer testimonials”

The more customer testimonials you use in your advertising, the more you can potentially boost your revenue. Just don’t forget that there are legal considerations that you’ll want to keep in mind for testimonial advertising. Customer testimonials are short quotes or personal anecdotes from past … Continue reading “Testimonial advertising: 4 legal considerations to keep in mind”

Gathering marketing data is a great first step to understanding your target audience and ensuring your campaigns are effective. However, after gathering data, you’ll need to understand that data by being able to read and evaluate it. Evaluation is key to ensuring you cut out … Continue reading “How to evaluate your company’s marketing data”