11 best free copywriting resources to optimize your marketing copy

3 minute read
11 best free copywriting resources to optimize your marketing copy

Digital marketing is a must for any business, but if your copywriting isn’t clean or compelling, it can drag down your results and the professional air of your brand.

Specifically, copywriting impacts your landing page optimization, social media marketing, and so much more. Successful copywriting means that you’re focusing on brand consistency, hitting the right tone, cleaning up any grammar or spelling mistakes, and encouraging your audience to take specific actions.

The following are 11 of the best free copywriting resources (including podcasts) to optimize your marketing copy, drive digital marketing results, and ultimately grow your business.


Since 2006, Copyblogger has been teaching people how to create effective online content, with more than 3,000 articles published so far. They focus on how to create valuable information that attracts attention, drives traffic, and builds your business.

According to VentureBeat, “Copyblogger is the bible of content marketing.” You can skim its blog or sign up for its free email newsletter.

The Copywriter Club podcast

The Copywriter Club is essentially a private group of copywriters working alongside each other to grow their businesses. It started with a podcast and free Facebook group but includes much more today.

Good Copy, Bad Copy

Doris and Bertie is a communications agency that helps businesses forge stronger relationships with clients, investors, and employees. They advise their clients how to best communicate and also write communications for their clients. 

However, they also offer a free-to-you blog (called Good Copy, Bad Copy) that helps train people to be great business communicators themselves, with lots of hints and tips on how to write better for business, illustrated by real-life examples of good and bad business writing.

Marketing Bullets

Gary Bencivenga, known as “the world’s greatest living copywriter,” shares more than two dozen short essays that cover a diverse range of copywriting topics. 

Simply following even just a few of his tips will help make your writing more impactful and effective.

Success Works

In operation since the late 1990s, SuccessWorks was the first agency to focus on SEO content marketing and development. Today, they focus on SEO content marketing consulting and training.

You can peruse their blog for copywriting insights that include SEO considerations.

The Gary Halbert Letter

Gary Halbert is also well-known for powerful and effective copywriting, so his archived library of copywriting and marketing education can help you succeed more in your marketing efforts.

Following any of his advice will change the way you write for the better.


Founded by Joanna Wiebe in 2011, Copyhackers offers a variety of resources to level up your copywriting game, from a free 5-minute copywriting crash course to an in-depth blog with hundreds of articles and more.

The Copywriter Podcast

Hosted by copywriting coach David Garfinkel, The Copywriter Podcast reveals the insider secrets of advertising copy that makes money and offers insights into the world of direct response marketing.

HarrisonAmy Copywriting

Since 2008, Amy Harrison has taken her skills as a screenwriter and applied them to business storytelling and marketing. And she’s been writing copy for clients that does just that.

HarrisonAmy Copywriting offers copywriting, consulting, and training, but in the meantime, you can deep dive into the free blog.

Enchanting Marketing 

Henneke Duistermaat founded Enchanting Marketing in 2012 to empower others to find their voice, share their ideas, and feel good about their writing (and themselves).

Not only can you read the blog, but you can sign up for the free writing course as well.

Hot Copy podcast

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. They offer tips, shortcuts, writing resources, and interviews while focusing on helping you become a better copywriter.

In conclusion

These free resources are all intended to help you become the best copywriter you can be so that you can achieve your marketing goals while maintaining your branding standards.

But are you struggling with marketing content in general? Check out our seven tips to beat writer’s block.

Want to receive more great content like this for free?

Subscribe to our newsletter to get best practices, recommendations, and tips for digital marketers