If you’re looking to include TikTok, which is only growing in popularity, in your digital marketing strategy, you also should consider how to get your account verified.
TikTok is a video-based social media platform that encourages engagement around short, vertical video clips. The app has increasingly penetrated popular culture with its various hashtag challenges and viral stars.
If your target audience is younger, TikTok might be a “must” rather than a “maybe” in your marketing plan.
But once you create an account, how do you go about getting it verified? Verification is the process that many social media platforms have to confirm that you are you, in the simplest sense. In a world of fake accounts, verification is more important than ever. The benefit of verification is the immediate authenticity and trustworthiness that occurs with that checkmark next to your account handle, which can help grow followers. Your audience knows that the account is truly you and/or your brand.
But verification on TikTok is not a one-size-fits-all process. Unlike Instagram and Twitter, TikTok does not accept requests from users who want to get verified, which can lead to some confusion. In the case of TikTok, it’s a game of “Don’t call us … we’ll call you.” And that call only happens when TikTok perceives you to be a quality account based on consistent activity and viral engagement. In other words, to get verified on TikTok comes down to having a strong strategy on that platform.
The following are six tips to get verified as a business on TikTok.
Think through your TikTok strategy
Success on TikTok does not just happen. It involves a robust content marketing strategy that’s based on data about your target audience and more.
Do not improvise. Plan out your content and invest the appropriate time and energy into content that will connect with users. You can follow competitors’ accounts for inspiration (what you might want to do and what you might want to avoid).
You also can get organized by creating and using a content calendar.
Follower growth matters
While TikTok won’t say whether there’s a specific number of followers an account must have, it has been seen that the rate of follower growth matters.
Ensuring that your content has value is a great start to growing your followers. But beyond that, consider cross-promoting your TikTok presence on other platforms. Many times, you have to make it extra obvious where your customers and fans can find you.
Focus on post-engagement rates
Consistent posting is key to building up your engagement rates on TikTok. At the same time, quality content matters.
Regularly brainstorming video ideas can help keep your content fresh.
You also may want to loosely storyboard your idea for an upcoming video so that you can not only be more efficient during the creation process but also more effective.
Keep your audience in mind. Consider their interests, hobbies, challenges and problems. Never stop experimenting with:
- Popular trends currently happening on TikTok
- Making high-quality videos
- Using popular music and other sounds
- Keeping your videos as short as possible
The hope is that you won’t just grow your engagement rates over time, but you’ll also hopefully go viral from time to time. While going viral can improve your likelihood of getting verified, don’t obsess over it. Keep it simple. Stay focused on posting the best content you possibly can for your audience, and don’t forget to have fun with it.
Go with your niche
You can’t be everything to everyone. In fact, you shouldn’t be if you want to reach the best potential customers for your business.
This is true on TikTok. Your business likely already specializes in a niche within your industry. How do you express that on other social media platforms? How do you want that to be expressed on TikTok specifically?
Niche content can contribute to attracting and keeping a following, which will help get you verified on TikTok that much faster.
Collaborate with an influencer
TikTok influencers can offer a wealth of creativity and reach, depending on who you decide to work with. Plus, if you’re struggling with your content strategy and creation, an influencer could be exactly what you need.
If you’re new to the world of influencers, check out our seven tips to know before starting your first influencer marketing campaign, whether it’s on TikTok or another social media platform.
Consider your other social media accounts
It might sound counterintuitive, but having a strong presence (and even verifications) on other social media platforms can actually help you get verified on TikTok.
So, while you may want to level up your presence and strategy on TikTok, do not shortchange your other accounts. They all matter.
Check out these eight most common social media mistakes to avoid so that you don’t get tripped up.
Because the path to TikTok verification is not straightforward, it’s important not to give up. This process can take time.
TikTok is looking for authenticity, engagement and consistency in the accounts it will verify. (Verification can’t even be bought, only earned.) Stay with it and continue experimenting. The verification payoff will be worth it.
While you’re diving deeper into TikTok for your business, consider your digital marketing process. Is it everything you want it to be? DailyStory features automation, audience segmentation and more. Schedule your free demo with us today.