Tracking links: 3 reasons why your business should use them

Tracking links are imperative to any marketing campaign.

Long gone are the days of “buckshot” marketing. You want to know what’s working, what’s not and where the best bang for your buck is happening.

Tracking links are unique URLs. They redirect to a landing page of your choosing and allow you to understand where your web traffic is coming from specifically.

Here are three reasons why you should be using tracking links in your marketing campaigns.

Efficiency

Tracking links can be used on outside channels, such as:

  • Email
  • Social media
  • PPC (pay per click) campaigns
  • Banner ads
  • Social media posts
  • More

While you could use Twitter Analytics or Facebook Insights, for example, link tracking makes it easy to analyze across social media platforms and know which are doing best in one place.

This is especially true with multi-channel marketing campaigns.

Save money

Efficiency from tracking links naturally helps save money as a business on two fronts:

  1. Having your data all in one place saves time.
  2. Knowing what is working (and not working) leads to the best possible ROI.

When resources spent on a Twitter campaign are paying off, it makes sense to continue. When a banner ad is not driving any traffic to your website, it’s worth evaluating what can be done differently or whether to continue that banner ad at all.

More exact

Because the data from link tracking is based on redirects, the number of clicks recorded is more accurate than other analytics tools that monitor traffic through cookies or JavaScript. 

Those tools report lower traffic because some visits won’t be recorded if a user’s computer doesn’t accept JavaScript or blocks cookies entirely.

Data from tracking links work differently and are more accurate.

Tracking links also are available through DailyStory.

The DailyStory service is similar to other link management platforms, such as Bitly. However, unlike standalone link management tools, DailyStory’s tracking links integrate into the overall marketing and sales funnel available through our platform.