Cannabis and CBD Marketing

For cannabis retailers and dispensaries, text messaging (SMS) is one of the primary ways they communicate offers, deals and updates to their customers. And staying in compliance is not only important, it’s the law. This guide provides helpful information about text marketing rules and keep … Continue reading “How cannabis retailers and dispensaries stay in compliance with text messaging”

If you aren’t using email marketing as part of your dispensary marketing strategy, you are missing an opportunity. Email marketing is more effective than social media and other online marketing channels at building brand awareness, generating sales, and driving traffic to your website. Email marketing … Continue reading “Email marketing guide for CBD and Cannabis Marketers”

SMS marketing is a powerful tool for cannabis marketers. Text messages, on average, have a 95 percent open rate. The strategies and tips in this guide will help ensure that your text messages get delivered, read, and drive revenue for your product or dispensary. The … Continue reading “SMS marketing guide for cannabis marketers”

Creating and managing a Google My Business (GMB) for a dispensary or cannabis business is simple. Plus it has an immediate benefit to your business and to your dispensary’s SEO. But, there are limitations for cannabis and CBD that don’t affect other businesses. But in … Continue reading “Google My Business for dispensary and cannabis marketers”

Dispensary social media marketing is the second pillar of your dispensary’s digital marketing strategy. It is the next thing you should do after dispensary Search Engine Optimization and setting up your Google My Business. Social media marketing involves promoting your brand and content on social … Continue reading “Dispensary social media marketing strategy”

Dispensary Search Engine Optimization (SEO) is the culmination of all the efforts you make to boost the ranking of your dispensary website in search engine results pages (SERPs). This includes search engines such as Google, Bing, and Yahoo. But, focusing on Google is your first … Continue reading “Dispensary Search Engine Optimization Guide”

Automation is a great way to scale your Cannabis and CBD marketing – instead of someone clicking send on every text message or email, a simple automation is used to do this for you. You can automate: new customer welcomes, happy birthday, loyalty milestones and … Continue reading “Webinar: Automating your Cannabis and CBD Marketing”

If your dispensary or cannabis-related website uses SMS marketing, you’ve probably heard about upcoming A2P 10DLC requirements. The details around this are fluid and changing, but we will use this article to clarify what is happening and what you need to do. First of all, … Continue reading “A2P 10DLC carrier updates for SMS Marketing”

Dispensary SMS Marketing is a powerful tool you can use to market your marijuana products or location. However, you cannot send text messages to people that have not opted-in to receiving them. You can solve this by using double opt-in for your dispensary SMS marketing. … Continue reading “Double Opt-in for dispensary SMS marketing”

If you aren’t using email marketing as part of your cannabis marketing strategy, you are missing an opportunity. Email marketing is more effective than social media and other online marketing channels at building brand awareness, generating sales, and driving traffic to your website. Related Content … Continue reading “Webinar: Email Marketing Best Practices for Cannabis and CBD Marketers”

In this 30-minute on-demand webinar we discuss SMS marketing strategies and best practices. As a Cannabis or CBD marketer text messaging is an important marketing tool. And in this webinar we cover: Basics around how text messaging works How to avoid carrier violations Audience segmentation … Continue reading “Webinar: SMS Marketing Best Practices for Cannabis and CBD Marketers”