Text message marketing – or SMS (short message service) marketing – is a form of marketing goods or services using a mobile phone’s text messaging capability. This includes sending announcements, coupons, special deals and other information to your customers mobile phone as a text message. SMS marketing is simply a quicker, easier and direct way of reaching your customer.
To receive text message marketing customers are usually required to opt in to an automated system by texting an initial key word, such as “JOIN”, to a short code or long code.
Yes, but the recipients permission (opt-in) is required. There are two primary laws the FCC uses to regulate text and email marketing content. They are commonly known as the TCPA (Telephone Consumer Protection Act) and CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing). These laws were not written with text message marketing in mind. However, text messaging is included under the same regulations as telemarketing and auto-dialers.
Marketing messages are effective, but they should be specific. Use your SMS to draw attention to a specific offer or sale, rather than the general good value you offer.
A short code is a special 5 digit number that is used to send and receive high volumes of commercial text messages. A long code is a standard 10 digit (US and Canada) code similar to (123) 456-7890. Short codes are usually rented from telecommunications providers for $2,500-3,000/mo. Long codes are usually rented for $1/mo. The main differences have to do with send rates and allowed content. Long typically should send no more than ~200 messages/hour, otherwise you risk getting flagged for a carrier violation, i.e. potential spammer.
DailyStory is full text message marketing automation platform partnering with Twilio. This includes support for: