5 tips to successfully promote your loyalty rewards program

Regardless of whether you’re about to launch a loyalty rewards program or already have an existing one, promotion is everything.

Loyalty rewards programs can help grow your business.

In fact, consumers who engage in high-performing loyalty programs are twice as likely to increase their frequency of purchases. More than 90 percent of companies have some sort of loyalty program.

Clearly, the more members you can drive to join and engage with your loyalty rewards program, the better.

The following are five tips to successfully promote your loyalty rewards program and do just that.

Start with an invitation

It sounds simple, but sometimes, the best place to start with growing your loyalty rewards membership is to invite your customers to join.

This can be done in a number of different ways:

Remember that the easiest thing to do is to ask. Customers (new or existing) can’t join something they’re not aware exists. You might be surprised by the response. 

Offer a welcome gift

To reinforce the value of your loyalty rewards program, consider offering a “welcome gift” for all new members. 

This gives immediate gratification to your members as well and can be used as an incentive for joining.

The gift can be anything that makes sense for your business and your bottom line.

Cross-promote everywhere possible

You can leverage the power of digital marketing by bringing all your available channels together to share one message that can engage your target audience in different ways.

Cross-promotion is critical for any loyalty rewards program promotion. Customers appreciate (and expect) their favorite brands to keep pace with them.

Start with a simple, clear and consistent message, and then, consider how best to convey that through every social media platform and digital marketing medium you have available to you.

Dive deeper with our seven tips to level up your content marketing.

Incentivize all loyalty rewards program referrals

Word of mouth is powerful, and you can take advantage of that by giving your loyalty rewards program members an incentive to invite their friends and/or family to join.

It’s about turning your brand advocates into brand ambassadors. About 92 percent of consumers trust recommendations from people they know directly.

Depending on the setup of your program, you can do this by offering bonus points, a free product, a free service, a discount toward a future purchase or something else.

Go ‘old school’ with display advertisements

Whether you have one physical business location or multiple, consider designing and displaying various display options promoting your loyalty rewards program. This can include: 

  • Flyers
  • Posters
  • Promo cards
  • Inclusion on all printed receipts

You can make it easy for interested customers to act on your display promotions by requesting a code be texted to a number, having an available tablet where they can sign up or by using a QR code.

If you don’t have a physical business location, consider a pop-up display ad on your website and/or a standing loyalty rewards program promotion on your homepage.

Remember, the most important aspect of having a loyalty rewards program is getting the word out. Then, take the time to think about the best incentives you can offer and what the messaging should be around that. 

As you begin promoting your loyalty rewards program, consider optimizing your digital marketing process, which includes automation, audience segmentation and enhanced email marketing capabilities, to name a few. DailyStory can help. Schedule your free demo with us today.

6 tips to create brand loyalty for your business

While attracting new customers will always matter, you can’t forget about your existing customers (and building up their loyalty to your brand).

Just a 5 percent increase in customer retention can lead to at least a 25 percent increase in profit.

Fortunately, while consumers do have limitless options when it comes to the items they want to buy, about 90 percent still report being brand loyal.

Brand loyalty is when consumers strongly favor a specific brand over other brands.

Brand loyalty involves more than just retaining your customers, though. It’s about providing an experience that your customers won’t find anywhere else that will keep them coming back.

The following are six tips to create brand loyalty for your business.

Increase your focus on customer service

The quality of your customer service is everything. It can make or break your customers’ loyalty to your brand. 

About 33 percent of customers say they would consider switching companies immediately following just one instance of poor service.

Remember that you want to address every inquiry in a responsive and timely manner. But beyond that, you should make every customer feel valued and appreciated.

Check out our six ways to be more responsive to your customers.

Understand (and share) your brand story and voice

Customers need to have a clear understanding of a brand before they become loyal to it. Your brand personality encompasses what your brand is all about, and it should be approachable to your target audience.

Clearly, you want to be as unique as possible as well so that you stand out from your competition. Take extra time when constructing your mission statement, which explains why your business exists and what makes you different.

See our nine expert tips to help you build your brand from scratch. In addition, check out our five tips for creating a brand style guide that can help you stay consistent in all aspects of your branding.

Success here makes your brand more recognizable and memorable to customers.

Consider a loyalty rewards program

Loyalty rewards programs incentivize your target audience to shop with you again. You can offer discounts, coupons or extra perks to repeat customers for any number of reasons:

  • Customer anniversaries
  • Repeat purchases
  • Early bird perks
  • Customer birthdays

Think about the products and/or services you offer and what makes the most sense for you to create as a loyalty rewards program.

Leverage your social media

You likely already have various strategic goals tied to your social media marketing, such as brand awareness, lead generation and customer service.

But think about what you’re doing on your social media accounts to promote brand loyalty. Sharing announcements and new products isn’t enough. You should dive into your brand story and find ways to share all the facets that come together to make your brand personality what it is. It should permeate every post in even the most subconscious ways.

Start with what matters most on social media: compelling content.

Find out what every startup company should know about social media, as well as what social media platform is right for your company.

In addition, you’ll want to review the difference between social listening and crowdsourcing so that you can better identify the opportunities when customers may not message you directly but will mention you on social media (for better or for worse).

Invest in a brand community

By “invest,” we don’t mean with money per se. Building a community that supports and celebrates your brand at the very least requires a major and consistent investment of time.

It all begins with understanding not only your target audience but your existing customers and what commonalities they share. Consider those engaged within your community as potential brand advocates, who are likely to share your brand with others and give honest reviews of your products and/or services. In the simplest sense, they have your back and are proud to be connected to your brand.

Depending on how your community largely uses social media, it might make the most sense to create a Facebook group or a branded hashtag or even a subreddit board. There’s no right or wrong here. All that matters is that the channel you chose to nurture your community on resonates with your brand advocates. 

Social media is all about engaging with others, but it also requires you to be present for your community to help it grow and thrive.

Check out our 12 tips to use Facebook Groups to help grow your brand. A lot of these tips can be applied to other channels when building an online community.

Deliver value through quality

This may sound obvious, but there is no amount of great social media or incentives that can create brand loyalty if your products and/or services are not high quality.

Make it a priority to deliver on every promise you make and exceed every possible expectation you can think of.

You can regularly conduct customer surveys to better understand what you’re doing well and what could be done better.

In the end, customers will feel loyal to quality in all aspects.

In conclusion

Ultimately, your commitment to creating and maintain brand loyalty among your customers can help boost your profits, so it’s worth the effort.

Consider existing customers just as important as new customers.

As you’re developing a strategy to boost brand loyalty for your business, consider leveling up your digital marketing with DailyStory. Features include automating various marketing tasks, dynamic audience segmentation and more. Schedule your free demo with us today.