10 tips for creating engaging content

While anyone can create content, the key is creating engaging content that helps your brand achieve your goals on social media and beyond.

Engaging content is all about getting results, such as:

  • Click-throughs to your website
  • Overall increase in website traffic
  • Social media mentions, likes, comments and/or shares
  • Opt-ins
  • Conversions
  • Sales

Ask yourself what you want your target audience to do when they consume your content. The extra effort to put out great (rather than just good) content is worth it.

About 69 percent of Twitter users have bought something because of a tweet, but about 65 percent of marketers find it difficult to produce engaging content.

The following are 10 tips for creating engaging content that will drive results for your brand.

Strive for originality

Easier said than done, right? Keep in mind that even though someone else could be talking about the same thing or using a similar image, but it’s all about your unique voice and spin.

Consider leveraging your personal experiences or even customer experiences, depending on what makes sense for your brand. Those are truly unique to you and your brand.

And lean on what makes your brand itself original. Not sure what that is? Check out our nine tips that can be considered a branding walk-through.

Think actionable

When engaging content translates into results, what action do you want your audience to take? 

Consider your goals.

For example, let’s say that you want to promote a new product you’re launching. A salesy blog about the product probably won’t do the trick. Instead, think about creating an “unboxing” video, formatted differently for each social media platform, that can generate interest with a call to action directing consumers to your website to find out more (or offering a discount code to save on purchasing) is a more engaging way to go. 

Of course, there is not a one-size-fits-all single piece of content (no matter how engaging) that will work. Think of every piece of content as simply a drop in the bucket that you can keep adding to in different ways with different angles.

But always keep the point of your content in mind. Draw their attention in and show them the next step that you want them to take. Just keep it simple.

Use (accurate) data

Numbers and statistics can be incredibly engaging in your content. An interesting fact (whether stataed or visually displayed) can catch internet users’ attention. But make sure that whatever data you’re using is accurate and up to date.

Anyone can post anything on the internet essentially. So, double check that you’re pulling your data from a trustworthy source.

Then, use relevant statistics wherever it makes sense to do so. What you use can easily inspire an infographic or a topic for a Facebook or Instagram Live conversation.

Explore storytelling opportunities

While numbers are great, stories are even more compelling.

Storytelling can help you connect with your target audience and boost your authority on a topic, depending.

Be sure to speak or write in a way that’s relatable to your audience, maintaining a conversational tone. Depending on the nature of the story, you want to spur emotions, such as joy or sadness.

Consider a fitness blog. Would you as a consumer want to know the fitness trainer’s list of certifications, or the backstory that inspired that person to get certified in the first place? The two are not exclusive. It’s just about the angle that the content creator takes to engage you. The list of certifications is not going to engage you, but that story might (and you can still see the list, too).

Think about real-time engaging content

The more you know and understand your target audience, the easier it is to identify their interests and plan your content accordingly. Consider asking:

  • What events are they interested in?
  • Which television shows or movies are they watching?
  • What holidays are significant?
  • Are there any special times of year for them (such as summer vacations, tax season or school exam periods)?

Creating content around and related to these real-time events and interests will be that much more engaging for your audience.

Provoke thought

Simply put, you want to make your audience think. Many topics that are related to your industry and brand might fall into a gray zone, where opinions reighn supreme. The idea is to ask the right open-ended questions in your engaging content to spark discussion.

For example, a baby supplies brand could ask its audience what the top tip is that every new mom should know. This can be presented a simple graphically designed image post on a social media platform with the goal of a robust comment thread.

Explore humor

Humor is an excellent way to engage with your audience. Making people laugh forms a stronger bond with your brand.

This can involve sharing a meme, celebrating an unusual holiday or just asking silly questions. Just make sure that what you think is funny is actually funny and not inappropriate, confusing or even offensive.

Humor can definitely go wrong, so tread carefully and stay true to your brand. Check out whether humor is right for your digital marketing.

Involve your followers

About 85 percent of consumers think that visual user-generated content (UGC) is more persuasive than branded photos or videos.

UGC is unpaid or unsponsored social media posts that consumers share about a product or service. Essentially, it’s content created by your audience that you then are resharing with that audience. Not only is it engaging, but it takes some of the burden off of you to create every piece of content from scratch.

Check out our 10 tips to encourage more user-generated content.

Visuals are a must

In this era of digital marketing, your visuals are everything. Images and especially videos are the most engaging types of content online.

Half of social media users prefer video over other types of content, and users share video content with others twice as much as any other type of content.

Take and use original photos as much as you can, and embrace video. Just keep in mind that a vast majority of videos (particularly on Facebook) are watched without sound.

Consider the 10 types of videos you can use in your digital marketing, and check out these 18 video-editing apps that you should know about.

And when photos or videos aren’t an option, consider infographics and other graphic images that you can use. We found these 11 free graphic design tools for the non-designer.

Plus, the right visuals can even increase your email conversions.

Mix up your content

Hold yourself accountable for keeping a fresh mix of content publishing from your brand. The same thing over and over is going to lose your audience’s interest and lose engagement.

Mix in videos with blog shares, polls with photo galleries, whatever makes sense for your brand.

A content calendar can help you stay organized with all your planning and ensure that you’re not overlooking the overall mix of your content. Check out our eight tips to create an effective content calendar.

In conclusion

Creating engaging content takes work, but that work is worth it. Remember your goals every time you plan and execute a new piece of content. Make sure that you’re not just sticking with “good” content but that you’re striving for “great” content.

See our seven tips to level up your content marketing.

As you create more and more engaging content, consider optimizing your digital marketing process, such as automation, audience segmentation and enhanced email marketing capabilities, to name a few. DailyStory can help. Schedule your free demo with us today.

10 tips to encourage more user-generated content

User-generated content should be part of your overall digital marketing strategy.

Why? About 85 percent of consumers think that visual user-generated content (UGC) is more persuasive than branded photos or videos.

UGC is unpaid or unsponsored social media posts that consumers share about a product or service.

Of course, the amount of user-generated content out there is almost limitless. Smartphone owners take an average of 150 new photos per month (or about five photos per day).

Because social media thrives on authenticity, UGC is a great way to connect with your audience and build brand loyalty.

The following are 10 tips to help you encourage more user-generated content related to your own brand.

See what’s already out there

Whether you have an official UGC strategy or not, it’s entirely possible that user content about your brand (or showing your product) is already being posted on various social networks. 

You can search by location, hashtag and/or keyword depending on the social media platform. 

Doing so can help shed light on what’s already out there and what you can start with as you shape your UGC strategy and related campaigns.

Understand current consumer trends

This is somewhat related to seeing what UGC already exists for your brand but on a larger scale. The key is to focus on the habits and behaviors of your target audience. 

See our seven tips for determining your target audience.

Ask yourself:

  • What types of photos and videos are my target audience posting?
  • Is there a particular style or product dominating the conversation?
  • When is your target audience typically posting?
  • Are they geotagging their photos and videos?

Once you have a better understanding of how your target audience shares content on social media, you can use that to help develop your own UGC-related campaigns.

Adopt a selfless, community-driven hashtag

Even if you already have a branded hashtag that you use on your branded content (and some customers might or might not also use), it’s a good idea to create and adopt a customer-focused hashtag that’s about them, not so much about you.

One example is Urban Outfitters promoting #UOonyou that’s related to apparel and beauty posts from their customers and #UOaroundyou that’s related to their music and apartment departments. These are actionable hashtags that put the focus on your fans and customers.

Remember, user-generated content might be related to you, but it’s not about you. The more you can put the spotlight on your online community, the better.

Include call-to-actions across your online presence

Just because you create a community-driven hashtag doesn’t mean that it will go viral (or even be used) immediately.

Beyond regular promotional posts talking about your community hashtag and how to share content, be sure to include wherever you can across platforms, whether that’s in your bio, cover image, website or elsewhere.

The more it appears across channels in different ways, the more fans you’ll reach. Just be specific about what the hashtag means and what type of content you’re looking for.

Display signage in your physical locations

While an analog method, displaying signage in your physical location(s) can be very effective.

Think about where you interact with your customers. Displaying signage about how they can share on social media and be part of your online community of fans can be very effective at checkout, for example.

Be clear about the type of content that’s relevant to your community hashtag and even which social media platform you prefer (if applicable).

Host an event

By hosting an event, you can create your own buzz for your fans and customers to post about.

Of course, the type of event you host depends on your brand. But in general, your event enables you to control the environment, the lighting, the availability of your products (perhaps in a goodie bag, for example) and more that can make a splash online. 

No matter the event, promote your hashtag to attendees so that they can all see each other’s posts.

Embrace influencers

Working with influencers can help spread awareness about your brand across social media and the internet at large (depending on the influencer, course).

In a nutshell, an influencer is viewed as a leader among his or her networks, with large and engaged followings.

Obviously, working with an influencer can lead to a great kickstart to any user-generated content campaign.

But influencer marketing can take many different forms, depending on your goal and who you choose to work with.

See our seven tips before diving into influencer marketing. We also break down how to determine which social media platform is best for your brand’s influencer marketing.

Plan a giveaway tied to user-generated content

UGC is organic and authentic, but one way to spur more of it is through a giveaway where entries are tied to posting user-generated content.

Granted, no brand should just launch a giveaway without a confirmed plan of execution and legal considerations. But in general, by asking your following to submit images to be entered into your giveaway, you’re offering an incentive to share more great content.

Just be sure the theme of your giveaway aligns with what your fans already enjoy doing and that your prize encourages enough engagement to be worthwhile.

Consider alternative incentives for user-generated content

Beyond hosting an official giveaway, some brands have experimented with giving other types of incentives for UGC, such as discounts, free samples and so on.

Of course, you’ll want to plan accordingly, but anything you can incentivize for your following to share will naturally help them do so.

Feature user content elsewhere online

A popular choice here is your website. The idea that a fan’s photo could appear on your brand’s website or re-shared on other branded social accounts could be enough to keep sharing.

While this acts as a free type of incentive, it’s also just a great way to celebrate your fans and share your growing online community with others.

Many brands have a hashtag feed that populates on their website to show the latest related UGC being published.

In conclusion

Ultimately, your goals around user-generated content will naturally direct your path with this digital marketing tactic. Take the time to determine what it is that you want to accomplish, whether that’s increasing engagement, saving time on creating your own branded content or something else entirely.

Also, keep in mind that it’s always important to not only engage with the users sharing content about your brand but to ask permission if you plan on using his or her content in any way beyond an in-platform share.

Check out our seven tips to help improve your overall content marketing.

While you’re evaluating how to increase UGC around your brand, consider leveling up your digital marketing process. Is it everything you want it to be? DailyStory features automation, dynamic audience segmentation and more. Schedule your free demo with us today.

Premium content: What it is and how you can leverage it in your marketing

If content is king, then what would premium content be?

Content marketing itself is increasingly important for businesses to embrace in a digital world. Think of your website (or even your social media accounts) as a planet. Your content being the gravitational pull that generates traffic and engagement. 

Then, of course, we leverage that traffic and engagement to fuel conversions, which equates to sales and boosting our bottom line.

The most common types of content include:

  • Blog articles
  • Graphic illustrations
  • Videos
  • GIFs

What is premium content?

Premium content then is original information that is valuable enough for website visitors (or social media users) to provide their contact information to get it. 

To be more specific, premium content:

  • Answers common questions you encounter in your industry
  • Dives deeper into a topic to deliver knowledge
  • Offers tips and advice that can be acted on
  • Addresses challenges that your customers and potential customers face
  • Is relevant to the needs and wants of your customers and potential customers

How you package your premium content can vary. Some common types include:

  • Webinar, which is a video web presentation typically hosted by an expert in the industry sharing a presentation slide deck. It can be presented live and/or recorded and available long after the webinar is over.
  • eBook, which is a PDF that’s usually about a few dozen pages long. It’s very visual with professionally designed pages (including a cover). It’s ideal to include your pitch and contact information at the end of an ebook.
  • White paper, which is an in-depth evaluation of a topic in PDF format that includes expert research and is usually six to 12 pages in length.
  • Template, which gives customers or potential customers frameworks for creating something (like a content calendar, for example). This is usually offered in PDF format.
  • Interactive tools, which help measure or assess something (like a special calculator, for example). You might need to do some programming for this type of premium content.

Of course, to access premium content, visitors should fill out a web form with their name and email address at the very least. But it’s up to you if you’d like to collect more information up front, such as company name, profession, phone number, zip code, etc.

Just keep in mind that the more information you require, the lower the conversion rate of your premium content (no matter how appealing it might be).

After submitting the web form, users should immediately receive the premium content through a link or email.

5 ways to leverage premium content in your marketing

Beyond the tips below that are specific to marketing your premium content, check out our seven tips to level up your content marketing as well.

On your website

The homepage of your website is prime real estate to promote your premium content and is often the most trafficked page of many websites.

You also can use pop-up or slide-in ads on your website. The advantage of these is that they can appear on any of your web pages after a set amount of time.

Plus, very simple in-line links within other content can also be helpful. You can highlight and feature selected portions of your premium content in blogs, for example.

No matter how you promote on your website, make sure that your call-to-action button is bold and attention-grabbing.

Email promotion

Depending on your goals, email promotion may or may not make sense. If lead generation is the goal, then you would be promoting your premium content to contacts you already have.

But if it makes sense to do so, you can share teasers of your premium content in your regular email newsletter and other marketing emails.

Social media

Organic social media posts are a great way to promote your content to potential leads you’ve never come into contact with before. You can even encourage your staff to share the premium content link on their social media channels. And paid social media campaigns can help you target your ads even further to those who are most likely to engage with you.

Google

You can use Google AdWords to target the promotion of your content to internet users based on their search intent. 

In addition, you can try Google Display Ads, which allow you to target websites, apps and videos that are part of the Google Display Network. 

Print advertising

It may sound archaic, but there might be some print advertising opportunities to explore, depending on your target audience.

We recommend including a QR code in your print ad so that those interested can easily give you their contact information and download your content. 

While you’re exploring how to best promote your premium content, consider leveling up your digital marketing process. DailyStory features automation, dynamic audience segmentation and more. Schedule your free demo with us today.

8 tips to create an effective content calendar

Content marketing has many moving parts.

From what to write to where to post, how to post and what else can be brought back (and when), you then have to ensure that everything you’re doing is engaging and relevant.

Organization is critical.

A content calendar can help you plan and maintain your content marketing strategy across platforms. Specifically, a content calendar is a written schedule of when and where you plan to publish your upcoming content. It can be as simple or as complex as you need it to be, with the option to include:

  • Upcoming content pieces
  • Status updates
  • Planned promotions
  • Partnerships
  • Updates to your existing content

About 40 percent of marketers say content marketing is a very important part of their overall marketing strategy. And effective content marketing comes down to great planning.

The following are eight tips to create an effective content calendar that works for your business and your content marketing goals.

Determine your goals

Your goals typically revolve around what you hope to achieve with your content marketing in general.

Are you hoping to generate new leads? Grow your social media following? Increase your website traffic?

Your goals impact not only who you’re targeting but also where and how often you should publish content, which then will guide what needs you have for your content calendar.

Check out our seven tips to level up your content marketing (which includes more than just goal-setting).

Create your content calendar template

A simple search will yield many content calendar templates that you can use. Whether you’re looking to adopt a new software application, download a pre-made template or create your own, remember that again, this can be as simple or complex as you want it to be.

Truly, a basic spreadsheet would do the trick.

Just make sure that it’s easy to update and share with other team members.

Some information that would be helpful to include:

  • Topic of the content
  • Type of content
  • Date and time for publishing
  • Channels (social media and otherwise) where the content will be published and/or shared
  • Point person for the content
  • Link to the published content
  • Confirmation that the content has, in fact, published according to the schedule
  • Any relevant notes

Look ahead to the calendar year

To start the planning process, it’s helpful to lay out the year ahead and make note of all the important events that your content can reflect and/or promote.

This can include:

  • Holidays
  • Product releases
  • Anniversaries
  • Seminars
  • Seasonal promotions

Doing so will not ensure that you can seize these opportunities with your content marketing.

Choose your publishing frequency

The frequency of your new content as well as the sharing of existing content is typically a balance between what’s ideal for your audience and what you have the resources (including time) to do.

It’s important to not overcommit yourself or your team. Success is more tied to quality than quantity. If you’re stretching yourself so thin just to publish something new, it’s not going to be as engaging or relevant as it could be otherwise.

On the flip side, overstuffing your content calendar just because you can also is not recommended.

Visualizing your frequency on a content calendar can help you find the best balance for your brand and your team. It can help you anticipate traditionally busier times and how your content can expand and contract accordingly.

Of course, keep in mind that your content calendar does not have to be set in stone. The beauty of planning your content further out in advance is that you can easily adjust well before you even begin working on impacted campaigns or content pieces.

Approach your content calendar with that flexibility in mind. You want to hold yourself accountable, of course, but you also want to adapt to whatever might pop up.

As far as sharing your content on social media platforms, consider these seven opportunities for social media automation that can save you time.

Consider your content workflow

If you’re a team of one, this is simple. However, as soon as you have more than just you involved in the content planning, you must consider:

  • Who needs to approve content and/or posts
  • How approval is communicated
  • The process for brainstorming new content
  • How to assign roles and what that should look like

Streamlining a workflow that works for your team will only benefit the overall effectiveness of your content calendar.

Evergreen content is just as important as new content

When developing a content calendar, the tendency is to populate it with content ideas that are new.

But don’t shortchange your existing, evergreen content, which is the content that (while it might seem old to you) is continually relevant and fresh for users.

Whether you’re updating, bringing back “as is” or repurposing your evergreen content entirely, this is a treasure trove of content opportunities that you can’t ignore. Be sure to make a point to sprinkle this existing content throughout your content calendar.

See our 13 tips to repurpose your content like a marketing rockstar.

Consistently update and review your content calendar

A content calendar, no matter how much information is on it, is only as good as how active you are using it.

Commit to checking in on your calendar regularly. Schedule at least monthly brainstorming planning sessions where you flush out the next month’s content calendar in greater detail and sketch out ideas for months further in advance that can be revisited as needed.

Struggling with marketing writer’s block? See our seven tips to beat it.

Ideally, you’ll want the flow of your brand’s content to stay uninterrupted no matter what the frequency is.

Monitor the performance of your content

The upside of content marketing is that everything is measurable. Take advantage.

Be sure to track how your content is performing across platforms.

What’s working, and what’s not?

Take those insights and apply them to future planning in your content calendar. It is through those performance insights that you can continually improve your content strategy.

While you’re embracing a new content calendar, consider leveling up your digital marketing strategy. DailyStory specializes in automation, email marketing, audience segmentation and more. Level up your process, and schedule a free demo with us today.

7 tips to level up your content marketing

You likely know by now that content is king.

But when it comes to content marketing, it’s almost too easy to find yourself spinning your wheels.

Creating content to simply create content, without a direction, plan or strategy can end up being a waste of resources. This is your opportunity to not only grow your audience reach but also show people what your brand is about and why they should both like and trust you (at least over time).

Of course, that type of traction ultimately contributes to your bottom line and boosts your ROI (return on investment).

Content marketing is essentially described as the creation and publication of content in order to build an audience and generate sales leads.

About 63 percent of businesses do not have a documented content marketing strategy.

Don’t be one of them. You’ve got to determine your strategy. The following are seven tips to help you level up your content marketing.

Define your target audience

Before you get to strategizing your content marketing, it’s imperative to identify the ideal customer you would like to target.

You may already know the demographics, interests and habits of who you most likely would sell your products or services to, but if not, a quick audit of your customer database should help.

Think about:

  • Age
  • Gender
  • Income
  • Profession
  • Hobbies
  • Interests
  • Challenges or needs

See our seven tips to determine your target audience.

Once you’re set on the characteristics of your ideal customer, you can approach your overall content marketing plan with that persona in mind. Truly, the “who” you’re writing for should have a huge impact on not only the content itself but the type of content you create and where/how you publish it.

Familiarize yourself with the sales funnel

Essentially, the simplest way to understand a sales funnel is to see it as the series of steps a consumer takes to become your customer.

There truly are many things that must happen between a prospect becoming aware of your business to the moment they take action and purchase from you.

However, keeping the idea of a sales funnel in mind will help keep your content marketing strategy (and even overall digital marketing strategy) on track. In addition, that focus can help prevent missed opportunities for customer conversion.

Think of it like this: Your potential customer has a problem, and you’re creating content to help them solve that problem, which brings awareness to your brand and kicks off a relationship of trust that you can nurture consistently through the conversion of a sale and beyond.

The four stages of a sales funnel are:

  • Awareness
  • Interest
  • Decision
  • Action

Learn more about the four stages of a sales funnel.

Map out your content marketing strategy

A great strategy begins with you placing yourself in your target audience’s shoes, so to speak. (Remember that every piece of content you create should be intended to help address that person’s needs.)

As you begin to outline your content marketing strategy, ask yourself:

  • Who are you trying to reach and engage?
  • What does your target audience need?
  • What type of content does your target audience prefer (blog article, video, ebook, etc.)?
  • Can any user-generated content be incorporated?
  • What do you want to achieve with your content in the next three months, six months and 12 months? How will you measure that success?
  • What is your budget?
  • How does your content marketing strategy fit into your overall business plan?

If you or your company has already been creating content (with or without a strategy), now is a good time to perform a content audit. Evaluate what has performed well and what hasn’t. Take note of what might have contributed to those successes and failures. These takeaways will help inform your new content marketing strategy.

In your plan, you’ll want to identify and map out:

  • Your content marketing goals
  • Any branding guidelines required to maintain a consistent voice across content and content promotion
  • A content plan (what types of content you’ll be creating)
  • At least a rough editorial calendar
  • A promotion checklist (where you’ll be consistently sharing your content)

Use a content calendar

As you get further and further into your content marketing plan, using a content calendar is a great way to keep yourself organized and focus, without getting overwhelmed.

We recommend including the following information in whatever content calendar you end up using:

  • Project timelines
  • Due dates
  • Names of the team member(s) in charge of production
  • Content details, such as keywords
  • Any other information that applies to your content

Online tools, such as Asana and Trello, can help you set up an accessible calendar for your entire team.

This organization will help you publish content consistently.

See our eight tips to create an effective content calendar.

Promote your content across channels

For successful content marketing, more is needed than simply hitting the publish button on your website’s blog. You must get your content to your intended target audience.

There are three types of distribution channels:

  • Owned: Channels that your company owns, such as your website, social media platforms and email list(s).
  • Earned: Third-party channels that you don’t have to pay for but have “earned” promotion through, such as social media shares and guest blogging.
  • Paid: Paying to promote your content on other channels, such as pay-per-click ads on Google or social media ads.

Just as you would have noted in your content marketing strategy plan, you should have a checklist of everywhere you plan on promoting your content.

Be sure that you’re not missing any platforms or channels that could potentially reach your audience.

Set up a system to evaluate and repurpose existing content

Never assume that you have to constantly publish new content in order to be successful in your content marketing.

In fact, any existing content can be repurposed into different, new pieces, which will not only further engage your target audience but also save you time.

The key is that you set a regular system and/or schedule for evaluating and identifying potential past content to repurpose.

Check out our tips for effectively repurposing your content.

Measure the performance of your content

About 65 percent of B2B marketers don’t measure the ROI of their content marketing.

Don’t be one of them (whether your business is B2B or B2C).

It’s imperative that you regularly measure the performance of all content and content promotion so that you have a clear picture of what’s working and what’s not with the goal of understanding the “why” behind those metrics.

That understanding will help you continue to improve your content marketing over time as you see what your target audience engages with and what they don’t.

Keep an eye on:

  • Page views
  • Time spent on page
  • Bounce rate
  • Social media engagement actions and rates

Trends should become apparent after the first few months.

As you level up your content marketing, consider optimizing your digital marketing process, such as automation, audience segmentation and enhanced email marketing capabilities, to name a few. DailyStory can help. Schedule your free demo with us today.

13 tips to repurpose content like a rockstar marketer

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content.

This is where repurposing your existing content can come into play.

Repurposed content involves adding to or heavily revising your existing content to add more value. It gives you the option of potentially targeting a different audience than originally intended as well. However, repurposed content could also simply be a way of reaching whomever you missed the first time around.

Repurposing your original content:

  • Saves you time
  • Improves your search engine optimization (SEO)
  • Helps you reach a larger audience
  • Boosts your authority on the topic
  • Makes the most of your past effort

The following are 13 tips to repurpose content like a rockstar marketer.

Identify your best content

Ideally, you’re starting with quality, evergreen content (typically blog articles), looking for the timeless gems that have multiple angles that can be broken up and repurposed in different ways.

Take some time to review your website analytics. Depending on how far your data goes back, look at your top content by month for both page views and time spent on page.

The key is that you identify all your best pieces of content and compile them in an easy-to-manage format where you can spin-off and repurpose content easily.

To stay organized, consider these eight tips for creating an effective content calendar.

Create new blog posts based on what you’ve already done

Without grasping at straws for what to publish next, remember that great content can spinoff more great content.

For example, you can break up a past listicle into individual pieces of content. On the flip side, you can take a group of similar posts and compile them into more of a summary post.

Refresh and republish out-of-date content

Similar to spinning off your original content, you also can update and republish any out-of-date content you already have.

The hard work is already done for you in the core of the blog article, but things can change after a few years or even a few months, depending on the topic.

Depending on your blog article publisher, you might want to either update the existing article and include a note up top. Or, you can publish an all-new article and simply reference and/or link back to the original article.

Convert into a presentation slide deck

Any blog article with statistics, quotes and advice can easily be converted into slides, which can offer a more visual way to engage audiences with your original content.

There are a number of tools that can help with the slide deck creation, including Canva, PowerPoint and Google Slides. Once created, you could share on websites like SlideShare.

Summarize key points in an infographic

Infographics are essentially a visual outline summarizing some or all of your content.

If your content typically includes a lot of data, infographics are a great way to go. They can make that data much easier to understand and fill in as visual posts on your social media channels to capture the attention of your followers.

Of course, infographics aren’t just great with specific data points. Truly, you can represent any summary or key points of your content visually in an infographic.

When designing, keep your branding in mind (colors, fonts, so on) and maintain a consistent look throughout as much as possible. That will only strengthen your branding.

Some tools that make creating infographics a breeze include Piktochart and Visually.

Teach through an instructographic

Similar to infographics, instructographics are graphics that represent how-to content. In essence, you’re using the visual format to show your audience how to do something.

These are a great option to convert your content into, especially if you have a lot of how-to articles.

Instructographics are particularly popular on Pinterest, but don’t stress if you don’t have a business profile on Pinterest. These visuals can be engaging almost anywhere.

Don’t be afraid to repost on social media

There are a couple of facts about social media that many brands can forget:

  • Not everyone sees everything you post.
  • Even people who have seen something in the past likely won’t remember now.

This leaves your social media publishing efforts ripe for the resharing of your best (i.e. timeless) evergreen content.

For example, a tire shop could easily repost its winter driving tips before every major storm in its region. 

However, you can always mix things up by changing up your chatter on the post and/or the visuals used.

At a loss? Consider leveling up your social media skills with any of these 17 free online courses.

Develop an email series for new subscribers

A well-developed blog article can easily be converted into an automated email series. 

For example, you could leverage a tips article into one tip per email. Be sure to flush out each email with additional visuals to make it more engaging. Then, you can offer this email series to new subscribers. The pace can be up to you (daily, every three days, etc.), but be sure to communicate this in your initial email so that email recipients know what to expect from you.

This not only repurposes your existing content but acts as a lead generation tool for new email subscribers.

Not sure how to make an automated email series happen? You’ll want to check out DailyStory.

In other words, you’ll want to dive deeper into these 14 best practices for email drip campaigns.

Create an ebook

Often referred to as premium content, many ebooks actually began as blog posts once upon a time.

Identifying a blog article where you can dig a little deeper is perfect for developing an ebook. Guides are a common approach for many ebooks out there: “The Complete Guide to…” Another popular approach is compiling a series of interviews with industry thought leaders into an expert advice ebook.

But it all just depends on what you’re an expert in and what you believe your target audience will most value.

Remember that you’ll likely want to include an introduction, table of contents and conclusion, which is a bit different than the typical blog format you might be used to. High-quality visuals also are imperative. 

You’ll also want to keep your branding present on every page in some consistent way.

Canva or Papyrus are great options for designing an ebook, even if you don’t have a lot of design skills.

This too can be used as a lead generation opportunity on your website. (Consider checking out our 12 strategies to capture leads without annoying everyone.)

Learn more about premium content and how you can leverage it in your marketing.

Consider a presence on Quora

Quora is essentially a question-and-answer platform that can be an easy opportunity to repost your existing content.

You can either use it in your replies to questions or as posts to existing user blogs.

If you’re not familiar with the free platform, create an account and start following “spaces” that are related to your brand and expertise.

(Of course, Quora is also a great place to see what people are asking about that can help you brainstorm new content topics for yourself.)

Speaking of Quora, check out our 18 low-cost marketing ideas for small businesses.

Consider guest blogging

At first, guest blogging might sound like a requirement to develop a lot of new material. This doesn’t have to be the case.

You can easily break out an angle of an existing blog article you already have for your guest blog, for example, and then link back to your bigger piece of content for anyone intrigued to find out more.

See our 10 tips to build up your personal brand and grow your business for more.

Think multimedia

Videos or podcasts are a great way to repurpose content. Not everyone has the time or wants to read.

Adapting some of your written content pieces into a video or podcast series is a great way to reach new audiences. You can use this existing content as a jumping off point for larger conversations that make sense in a podcast format.

Of course, we have more reasons why businesses should be creating more videos as part of their marketing strategy. But you don’t have to be a video-editing whiz to get started. Check out these 18 video-editing apps.

And if you’re stumped about where to go with your videos (even when basing them on existing content you already have), check out these 10 types of marketing videos to inspire you.

Host a webinar

This is a bit of a combination of our presentation and video suggestions, but webinars can be a very effective way to engage your audience on a topic that matters to them that you’re an expert in.

You’ll likely want to make your first one or few free to test the waters, practice before going live (even if it’s on a platform like Zoom that you’re familiar with) and plan a promotion campaign around each webinar.

However, it’s important to know that it’s okay if no one shows up. Why? Because you can still record it and then reuse that recording in different ways moving forward, such as a video tutorial on YouTube.

Check out our 12 expert tips for hosting your first webinar.

In conclusion

Your effort to repurpose content should be a regular part of your normal publishing process. Sometimes, we get so locked into creating new content, we forget the value of what we’ve already done.

If you can commit to reviewing past content for new repurposing opportunities, you’ll benefit from the saved time and the new audiences you can reach.

Want to save even more time with your digital marketing process? DailyStory specializes in automation, email marketing, audience segmentation and more. Level up your process, and schedule a free demo with us today.

Curated content: 4 tips on finding what to share on social media

Curated content is like the “get out of jail free” card that helps you grow and engage your social media audience.

Unlike the constant hamster wheel of creating organic content, curated content saves you time while also positioning you as an expert and serving your audience what they want.

It’s a win-win.

Curated content is “content gathered from trusted sources relevant to your industry,” according to Hootsuite.

See our five reasons why you should include curated content in your social media strategy.

But how is (good, relevant) curated content found? 

Here are four tips to help you find the best curated content for your social media publishing.

Determine your ratio

Before anything else, it’s important to decide exactly how much curated content you want to mix in with your organic, unique content. How much is created by you, and how much is created by someone else?

A good mix to start with, according to Hootsuite, is 40 percent organic and 60 percent curated content. 

Of course, always keep an eye on the performance of your posts and adjust as necessary. But this mix is a good place to start.

Consider the topics you want to cover

This depends on your brand. Do you want to be hyper-focused on the topics you’ll share with your audience, or should you be broader?

A custom closet company, for example, could focus on closet organization as a topic. Or, it can expand into the broader topic of interior design.

Take a moment to brainstorm the topics that are relevant to both your brand and your audience. What helps make you appear to be an expert in your industry?

Identify your sources of curated content

It’s time to make a list! The key to finding great curated content is to have your go-to trusted sources.

This can be as simple as taking your list of topics and begin Googling.

But you should feel confident that your selected sources are both trustworthy and in sync with your brand.

When you find a source, look through the entire website to see if the totality of the content produced is in line with your company’s goals and purpose. Also, examine the About section of the website to confirm the mission behind that publisher. 

Remember that while content can be shared to your social media directly from a website, you can also share from another brand’s account on any social media platform. 

So, while you want to compile a list of trusted websites, be sure to perform similar searches on the social media platforms you plan on sharing curated content. Your main list from Google might differ from who you find specifically on Twitter or Facebook, for example.

Consider yourself in a constant state of discovery

Now that you have your list of topics and sources, it’s time to commit to monitoring your channels so that you can find and share the specific pieces of curated content for your audience. 

While curated content is a time-saver, you cannot slack on discovering what would work best. However, you can set a scheduled amount of time daily or weekly to stay on top of it.

Curated content is an excellent way to diversify your social media offerings, and it will naturally evolve over time. Keep an eye on how what you’re sharing is performing and pivot accordingly.

Need help finding the best tool to make curated content discovery easier? Check out our list.

And if improving your digital marketing process is on your mind, consider DailyStory, which features automation, dynamic audience segmentation and more. Schedule your free demo with us today.

Curated content: 5 reasons why social media shouldn’t be all about you

It’s easy to assume that any social media presence you build for your brand has to be all about you: your company, your product, your voice.

This just isn’t true.

Curated content plays a huge role in many brands’ social media strategy.

What is curated content? It’s content that’s gathered from a variety of sources that you publish and share with your following. Of course, the key is that this content is relevant to both your brand and your audience.

This can include links to blogs, user photos (with the right attribution), native shares of other posts, and so on.

View several examples of curated content compiled by Brafton (scroll towards the bottom).

Here are five reasons why you should consider incorporating curated content into your marketing strategy.

Curated content is a time-saver (and easier, too)

The best path forward does not have to be the hardest path. 

Because curated content already exists, you don’t have to create it. Huge time-saver!

Original content (like blogs, videos, photos, infographics, you name it) requires both time and resources. When you have the ability to create content, definitely do so, but curated content can help fill in the gaps and keep your creation workload more manageable.

It’s engaging

When you’re sharing content that’s relevant to your audience, you’re seizing that opportunity to have conversations with your followers about topics that are relevant to them.

Plus, it mixes up your content on any social media platform that is more appealing to followers.

Be viewed as an expert

Done right, curated content backs you up and shows your relevancy as a brand.

Whether you’re sharing relevant resources or a thought-provoking blog that sparks a discussion, your brand appears that much more tuned in to what is happening. 

You slowly become the go-to over time.

Curated content grows your network

Sharing others’ content gives them more of a reason to consider sharing your content.

Of course, this doesn’t usually just happen.

The best way to turn the use of curated content into a network booster is to go beyond just sharing. 

You can tag the creator in your post, of course. But why not take it one step further?

Contact the creator (whether on social media or via email) and let them know how you appreciate the content they’ve been creating. If you’re already sharing it and getting great engagement, you should mention that, too.

Content creation online can very easily feel like an echo chamber. Getting that sort of feedback as a creator is a great way to start a collaboration or a simple reciprocal relationship.

Stay informed

This is less about your audience and more about you. 

Yes, the point of curated content is to inform and engage your audience without having to do the heavy lifting of creating the content yourself.

However, by making curated content a regular piece of your social publishing strategy, you’re staying in the mix on topics that are relevant to your brand. You get out of any self-imposed bubbles.

You won’t just look like the expert. You’ll actually be the expert.

If you’re not already using curated content, it can play a beneficial role in any larger marketing strategy. Just be sure to not lean too heavily on it. A healthy mix of original and curated is always best.

Dive deeper with our four tips for finding curated content.

Plus, see our list of 12 tools that can help you discover and share more on social media.

And if improving your digital marketing process is on your mind, consider DailyStory, which features automation, dynamic audience segmentation and more. Schedule your free demo with us today.