A/B testing, otherwise known as split testing, can help you determine the email subject lines that are more likely to engage your target audience. Simply put, the A/B testing process of sending two versions of an email to two similar but separate audiences. And, of … Continue reading “Effective email marketing: 6 essential tips for A/B testing subject lines”

Even the smallest mistakes in your marketing emails can ruin an entire campaign. There’s nothing worse than the feeling of hitting “send” and then realizing that you sent the wrong link to your entire contact list. It happens more often than you might think. About … Continue reading “Email checklist: 8 things to check before sending”

Understanding the parts of an email Email marketing is a powerful tool that can deliver on your investment if done right. The median ROI (return on investment) is 122 percent, which is four times higher than any other digital marketing channel. Let’s break down the … Continue reading “10 important email parts: Anatomy of an effective marketing email”

It’s important to understand the various legal frameworks (CAN-SPAM, CASL, and GDPR) and their impact to your email marketing. Not following the laws dealing with email compliance is the biggest mistakes you can make when running an email marketing campaign. Please note, the information provided … Continue reading “Email marketing compliance: CAN-SPAM, CASL, and GDPR”

Email marketing is an important tool in your digital marketing toolkit and it’s important to understand the email marketing do’s and the email marketing dont’s. Not only is it continuing to grow in popularity, but it’s powerful. About 92 percent of online adults use email, … Continue reading “Email marketing Do’s and Don’ts – 11 Strategies to Follow”