Franchise marketing isn’t just about reaching customers—it’s about doing so consistently and cohesively across dozens, hundreds, or even thousands of locations. That’s a tough challenge. Each location needs powerful marketing tools, but those tools also need to align with a unified brand experience. This is … Continue reading “White labeling: How custom software with your logo makes franchise marketing easier”

Digital marketing is no longer optional—it’s essential for driving franchise growth in a competitive landscape. While traditional methods like print advertising, billboards, and direct mail still have value, digital strategies offer unmatched opportunities for scalability, precise targeting, and measurable results, especially for franchises. Whether you’re … Continue reading “Digital franchise marketing: How to grow your franchise online”

Introduction Email marketing is a powerful way for franchises to connect with customers and build loyalty. However, maintaining a consistent and personalized approach across different locations can be challenging. This is where AI steps in—helping franchises automate, scale, and enhance their email marketing efforts to … Continue reading “How franchises can use AI in email marketing”

With SMS marketing continuing to grow in popularity, every franchise should work it into its digital marketing strategy. But with strict opt-in procedures required, you can’t leap into your first text message campaign before you have a confirmed subscriber list (regardless of how many contact … Continue reading “Franchise SMS marketing: How to grow subscribers”

You likely know by now that content is king. And that’s true for your franchise business as well. But when it comes to franchise content marketing, it’s almost too easy to find yourself spinning your wheels. Creating content to simply create content, without a direction, … Continue reading “7 tips to level up your franchise content marketing”

We can all agree that “content is king,” but not all of us have the time to constantly create increasingly more content. Especially franchise owners. This is where repurposing your existing franchise content can come into play. What is repurposing content? Repurposed content involves adding … Continue reading “13 tips to repurpose content like a rockstar franchise marketer”

Whether you’ve heard of search engine optimization before or not, your franchise website could already be making common SEO mistakes. Why does this matter? The more SEO mistakes you’re making, the less likely your franchise will rank anywhere significant (or at all) on a search … Continue reading “13 common SEO mistakes your franchise could be making right now”

Videos matter. And they should for your franchise business as well. In fact, about 92 percent of marketers say that videos are an important part of their marketing strategy. See our five reasons why your business should consider creating more video content. If you’re just … Continue reading “10 types of videos you can use in your franchise marketing strategy”

Mobile internet browsing isn’t just the future. It’s the present. You must have a mobile-friendly presence as a franchise business. In 2020, 274.7 million people in the U.S. accessed the internet through a mobile device. This means that about 83 percent of Americans are mobile … Continue reading “16 tips for a mobile-friendly website that you can’t ignore as a franchise”

As a franchise owner, you have to wear many hats, and unless you’re a production company, creating videos to market your franchise probably wasn’t on your list. However, multimedia (now more than ever) can help tell your story and reach new audiences. About 85 percent … Continue reading “5 reasons why your franchise should create more videos”

These days, the mobile optimization of most websites goes without question. Even for your franchise. Mobile devices (excluding tablets) generated about 55 percent of website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. And mobile internet usage is only growing. … Continue reading “6 reasons why mobile optimization matters to your franchise”

During the COVID-19 pandemic, live streaming and video chat became not just convenient but critical mediums of communication and content delivery. And that continues today. Is your franchise live-streaming? If not, it’s not too late to get started! But before you dive headfirst into live-streaming … Continue reading “Is your franchise live-streaming? 12 tips to look professional”

You may hear it often these days. Your franchise voice is everything online. It helps people connect with your brand, engage with you and (hopefully) come to trust you. As Amazon CEO Jeff Bezos once said, “Your brand is what people say about you when … Continue reading “8 steps for finding your franchise voice”

How often do you perform a competitive analysis of your franchise competition? If the answer is “not often” or “never,” your franchise business is missing out on valuable insights.  About 90 percent of Fortune 500 companies practice some form of competitive analysis regularly. A franchise … Continue reading “7 steps to gain insights into your franchise competition”

Gathering marketing data is a great first step to understanding your franchise’s target audience and ensuring your campaigns are effective. However, after gathering data, you’ll need to understand that data by being able to read and evaluate it. Evaluation is key to ensuring you cut … Continue reading “How to evaluate your franchise marketing data”