5 reasons why your franchise should create more videos
As a franchise owner, you have to wear many hats, and unless you're a production company, creating videos to market your franchise probably wasn't on your list.
However, multimedia (now more than ever) can help tell your story and reach new audiences.
According to Wyzowl's 2026 research, 94.6 percent of online adults watched some kind of online video in the past 30 days, while 84 percent of consumers want to see more video content from a brand or franchise they support.
Here are five reasons why you should incorporate more franchise video into your digital marketing strategy.
| Reason | The core idea |
|---|---|
| Boosts brand awareness | Video is how a huge share of your audience already discovers brands |
| Increases engagement | Video consistently outperforms static content on every platform |
| Expands your franchise's voice | Audio and visuals build connection faster than text alone |
| Low barrier for creation | A smartphone and a plan are enough to get started |
| Improves conversions and sales | Video-educated visitors convert at a meaningfully higher rate |
Videos boost your brand awareness
To create, post and share videos is to expand the online reach of your franchise.
About 83 percent of U.S. adults use YouTube, still the second-largest search engine in the world after Google. Globally, YouTube now surpasses 2.7 billion monthly logged-in users, with people watching more than a billion hours of video on the platform every single day.
Because Google owns YouTube, it's important to consider the SEO (search engine optimization) boost you can get from regularly posting SEO-optimized content to that platform. Video also tends to increase how long visitors stay on a page, a signal search engines factor into how they rank content.
Between video ads, video posts, stories and live streams, Facebook video remains one of the highest-reach formats on the largest social media network in the world, with Meta reporting billions of daily video views across its platforms.
With the right multimedia content for your franchise, your message can reach far beyond your core audience.
Videos increase engagement
Multimedia content is typically the most engaging type of content on any social media platform, from Facebook to Instagram to X (formerly Twitter).
Because of their higher per-user engagement factor, platforms will prioritize multimedia content to some degree in their user feeds.
Think of it this way: If a photo tells a thousand words, then a video could be a billion words.
In fact, video is so engaging that the average person now spends around 17 hours per week watching online video, more than double what it was just a few years ago.
About 84 percent of consumers say a brand's video convinced them to buy a product or service, and would rather watch a video about a product than read about it. You're meeting your potential customer where he or she wants to be.
When viewers like what they see, they will share with their own network and/or follow (or subscribe to) your franchise's account.
But this higher engagement isn't limited to social media. It translates into email marketing as well. Including the word "video" in an email subject line still tends to lift both open and click-through rates, since it signals to the recipient exactly what kind of content is waiting for them.
Check out our how-to guide for embedding videos into emails.
Videos expand your franchise's voice
This is your opportunity to build up your brand's online personality and voice.
Whether it's an emotional video with a message, a humorous video or a sleek product preview, this is the medium where you can really level up that communication with your audience.
The audio and visual stimulation can help build up your franchise's brand affiliation and connection with consumers.
Not sure what your franchise brand's voice is or should be? Check out our eight steps for finding your franchise voice.
Low barrier for creation
These days, an effective video can be shot and edited on your smartphone. Seriously!
Granted, we're not ruling out the value of a bit more production, but the creation and publishing can be as simple as where you point and shoot with your phone.
There are several video-editing apps out there (like iMovie on the iPhone), including many with built-in AI tools for captions, background noise removal and automatic editing, that can add sophistication to your video without a steep learning curve. The key is to have a plan and a vision.
Check out these video-editing apps that you should know about, and if you're not sure where to start, these 10 types of videos for your franchise marketing strategy can help. You also don't have to start from scratch every time. See 13 tips to repurpose content like a rockstar franchise marketer for ways to turn existing content into video.
Videos improve conversions and sales
Businesses using video report generating more qualified leads per year, likely because of the quality of education that video content brings compared to text alone.
In fact, visitors to a website are consistently more likely to purchase a product after watching a video about it than after reading a product description alone.
More sales can happen as a result of your use of multimedia when your expanded brand awareness and increased engagement come together to build trust with an audience.
It's not necessarily an overnight success. It can take time. But the payoff is worth it.
In conclusion
Remember, video is nothing more than an effective and low-barrier form of marketing. You can incorporate it into your website, emails and social media. Just start small and work your way up.
If your franchise is also going live on social platforms, see our 12 tips to look professional while live-streaming, and once you're ready to level up your overall digital marketing process, DailyStory can help. We offer unique solutions tailored for the success of franchises specifically. Schedule your free demo with us today.