When you have news to announce about your brand, you’re likely wanting to share it with the media as well. It could be a product launch, company announcement, upcoming event or something else. But regardless of what the news is, you should consider getting your … Continue reading “What’s the difference between a media pitch and a press release?”

Generating buzz through earned media coverage begins with finding the right journalists to cover your brand’s story and various news updates. Earned media results from media outreach and is the fastest-growing form of marketing. In the simplest sense, earned media refers to any material written … Continue reading “4 ways to find the right journalists to cover your brand”

What is Help A Reporter Out (HARO)? HARO is a website that stands for Help A Reporter Out. It’s a service that connects journalists with a variety of sources but also gives you the opportunity to get useful media coverage for your business. How HARO … Continue reading “How to use HARO to grow website backlinks and boost SEO”