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For about as long as social media became a natural component of digital marketing, brands have wondered: “How often should I post?”

Obviously, no one wants to post too much or too little. As of 2022, there are about 4 billion social media users across all platforms, and the average amount of time an adult user spends on social media is higher than ever at 95 minutes per day.

Your target audience is part of these statistics, and you don’t want to miss the opportunity to connect with them by not posting at the right frequency.

If you’re not posting enough, you risk being forgotten by your audience. If you post too much, you risk being a nuisance to your audience and probably even the platform’s algorithm that you’re posting on.

Simply put, the perfect frequency on any social media platform is to post as often as you can consistently that’s quality content (not just posting for the sake of posting). But let’s break down the official recommendations by platform (on both frequency and timing) so that you can see how your brand stacks up and whether there are any opportunities to optimize your posting frequency in your social media marketing strategy.

Social media posting on Facebook

The general best-practice recommendation on Facebook is to post once per day, with a maximum of two posts per day.

Pages with fewer than 10,000 fans experience about a 50 percent decrease in engagement per post if posting more than once per day.

On the flip side, you’ll want to post on your Facebook page at least three times per week at minimum.

As far as timing, general recommendations suggest the afternoon, but it’s important to test this out with your own audience. Keep in mind that your specific audience might have different usage habits, and simply following a general recommendation that everyone else might be striving for could just leave you lost in the crowd. Experiment and pay attention to your Facebook Insights to understand what times work best for your brand.

Check out our six Facebook marketing tips that you should know.

Social media posting on Instagram

The general best-practice recommendation on Instagram is to post at least once per day but no more than three times per day.

The bare minimum is at least once per week, with a better, suggested minimum of at least three times per week.

Definitely avoid publishing several posts in quick succession or disappearing for weeks at a time. It’s all about consistency.

As far as timing, general recommendations suggest early morning or midday, but just like on Facebook, you’ll want to experiment to determine what timing is most successful for your audience. Keep an eye on Instagram Insights as you test out different times.

Check out our 16 Instagram marketing tips that you should know.

Social media posting on Twitter

Studies on Twitter posting frequency do vary wildly, with a suggested range of once per day to 51 times per day. But general, best-practice recommendations advise three to 30 times per day, which can still be a big range to consider. This is because tweets have such a short “shelf life,” so regardless of what frequency you go with, you’ll want to make sure to spread your tweet out throughout the day.

Truly, the bare minimum frequency is once per day, but you will do better with three to 6 tweets per day. The optimal sweet spot for many brands is about 15 to 23 tweets per day. Definitely avoid disappearing from Twitter for weeks or months at a time because you’ll lose followers.

As far as timing, weekday mornings typically perform well, but you’ll want to experiment for your audience. With timing and especially because the frequency recommendation is such a big range, testing is key. Monitor your Twitter Analytics to find the best mix for your brand.

Check out our eight Twitter marketing tips that you should know.

Social media posting on LinkedIn

The general best-practice recommendation on LinkedIn is to post at least twice a week but no more than once per business day.

Ideally, you’ll want to post once per business day.

Just like with other social media platforms, you don’t want to disappear for weeks at a time. Consistency is always key.

As far as timing, mornings are best. As always, monitor the performance of your LinkedIn posts. You never know if a general recommendation is best for your audience until you test it.

Check out our six LinkedIn marketing tips that you should know.

Social media posting on YouTube

The general best-practice recommendation on YouTube is to strive for uploading a new video weekly. Of course, the challenge is that video content especially can require time and resources to produce quality content. While the recommendation is once per week, don’t overcommit to what you can realistically do.

You also should set appropriate expectations with your audience by sharing your posting frequency on your YouTube channel. Resist the temptation to disappear for weeks, though. Setting a plan and sticking to it can help maintain consistency.

As far as timing, midday on Thursdays and Fridays is recommended, while Mondays and Tuesdays are considered the worst days to upload on YouTube. Test it out, though. Your audience may always vary from nationwide trends.

Check out our 20 tips to grow your YouTube subscribers.

Social media posting on Pinterest

The general best-practice recommendation on Pinterest is at least three posts per day, with a maximum of 25 posts per day.

Because this is such a wide range (similar to Twitter), consider your bare minimum one pin daily, with a better frequency being three to five pins daily and the optimal frequency being 10 to 25 pins per day. Of course, this entirely depends on your brand’s bandwidth to create and publish new pins for Pinterest.

Make sure that you’re focusing on new pins since Pinterest has been prioritizing them since 2019 and not overly relying on re-pins. You don’t want to repeat pins frequently or post them to more than 10 Pinterest boards.

As far as timing, late night is a recommended time for publishing on Pinterest. Make sure to test this with your audience to see what the best time might be for your brand.

Check out our six Pinterest marketing tips that you should know.

Social media posting on TikTok

Even though TikTok is a newer social media platform for brands to consider, it appears that the general best-practice recommendation is to post at least one quality video per day. But three videos per day is best.

At bare minimum, you at least need to post several times per week.

As far as maximum videos, opinions vary. Many suggest no more than four or five per day, while some suggest that there is no such thing as posting too much on TikTok.

As far as timing, general recommendations suggest early morning or late night, but experiment with your content and audience to find what works best for your brand.

Check out our 15 TikTok marketing tips that you should know.

In conclusion

Again, the idea of optimal social media posting frequency for your brand truly comes down to:

Your resources and bandwidth to create quality, engaging content.
Your target audience’s behaviors and social media usage habits.

If you are considering increasing your posting frequency to meet generally optimal levels, a content calendar can help you stay organized.

While you’re evaluating your social media posting frequency and timing, consider leveling up your digital marketing strategy. DailyStory specializes in automation, email marketing, audience segmentation and more. Level up your process, and schedule a free demo with us today.

While Pinterest has definitely been around as long as some of the other bigger social media platforms, it’s not often thought of first as a marketing opportunity. And it’s even less common to have a thought-out strategy for it.

But if your brand’s target audience aligns with who you’ll reach on Pinterest, this is a mistake.

Think of Pinterest as a visual search engine, housing tons of photos, graphics, links and inspiration for nearly anything you might want to find. Yes, it’s popular for recipes and DIY projects, but there really is more to it than that.

Founded in 2009, Pinterest currently has about 478 million monthly active users, making it the 14th largest social network in the world and the fourth largest social network in the U.S.

Pinterest has traditionally had a majority-female user base, but that gender gap is narrowing, with 60 percent of users being women. It’s largest demographic, however, still is women aged 25 to 34 at 30.4 percent of all users.

So, if this is the target audience you’re trying to reach, don’t overlook the power of Pinterest. The following are six expert tips for marketing on the visual search engine to reach potential customers and drive website traffic.

Brand, optimize your Pinterest profile

First things first, take a look at your existing brand profile on Pinterest. If you’re just creating one, even better—you can start things off right.

Make sure you’re working with a business Pinterest account, so you have access to analytics, “rich pins” and other features.

From there, it’s time to brand every single aspect of your Pinterest profile. The goal is that it looks like a reflection of your business. This can include:

- Uploading a profile photo, which likely would be your logo but still should be whatever version/color of your logo that best represents your brand and intention on Pinterest. The size is a 165-pixel by 165-pixel square. Depending on your business (like if it’s all about you specifically), a professional headshot would work here, too.
- Writing your bio, which should be aligned with the bio section of your other social media profiles. It will still need to be short and succinct. Pinterest’s character limit here is 160. Hashtags aren’t as essential, though, on a Pinterest bio (as compared to Twitter or Instagram, for example).
- Choosing a cover board, which will show pins from that board at the very top of your profile. The pins themselves won’t be clickable, but there will be a link to that board at the corner of the cover itself. Take the time to identify what pins reflect your brand as well as your overall purpose on Pinterest (both visually and content-wise).
- Customizing your showcase boards, which appear directly below your name and bio. You can choose up to five boards, and they’ll slide from one board to the next. Ideally, this is a great spot to feature your product(s), service(s) or blogs.
- Branding your board covers, which will give all your boards a consistent look and match the rest of your Pinterest profile. There are two ways to do this: 1) Create and upload separate board covers to each board and link them to your website; or 2) Choose a pin from each of your boards that matches your brand color.
- Verifying your website, which will get you the access to the analytics tied to your website on Pinterest, as well as access to the “rich pins” feature that will share more information about your link(s). Pinterest can walk you through it.

Decide on your content strategy

If you’ve had more of a sporadic, buckshot approach to your content strategy on Pinterest, you’re not alone.

But it’s never too late to turn that around and get focused. Of course, at the center of your content strategy should be your audience. Who are you trying to reach? What interests them? How might you engage them here on Pinterest specifically?

In addition to that thought process, consider some of the most popular types of pins:

Product pins, which make sense if you’re a retailer or online store. Use a striking, beautiful product image that will catch the eye of a user. Even when Pinterest users aren’t originally shopping on the platform, about 72 percent say that they get inspired to, largely because of enticing product pins.
Blog post graphics, which work if you’re promoting articles from your website. Use a clean, eye-catching design (with photos or graphic designs) and bold text that again will catch users’ attention as they’re scrolling through numerous pins.
Infographic pins, which are a great way to promote your business by sharing valuable information and/or data. The idea is to visually convey that content in such a way as to catch the eye. So, keep it clean, simple and bold within the vertical space.
Lead-capture magnets, which work for promoting any downloadable content your website might be offering to generate leads. Again, strive for a clean, branded and engaging design.

Join Pinterest community boards

Pinterest allows its users to invite others to contribute to a board, and that can be a perfect way to get your content in front of brand new audiences.

To get started, look for prominent Pinterest users in your industry and see if they have any group/community boards that make sense for your brand to join.

Often, the board’s description might include some rules, as well as a link to apply to join. Otherwise, you might have to email the owner of the board, fill out a contact form and/or follow their account for them to add you. Every community board can be a bit different, just like Facebook groups.

Also just like Facebook groups, once you’ve joined, be sure to stay active on the board with a mix of content. That content also shouldn’t be just promotional on behalf of your brand. Take the time to add to the true content mix with relevant, curated content as well.

SEO does matter on Pinterest

We’ve already referred to Pinterest as a visual search engine. Therefore, you should use all search engine optimization (SEO) tactics on both your profile and your pins.

Pinterest has its own algorithm and its own SEO rules. To maximize your own ranking on Pinterest, here are some suggestions to pay attention to, such as your:

Profile, where you can include keywords in your bio (but also in your name if appropriate).
Pins, where relevant keywords can be included in both the title and the description.
Boards, where you should strive for titles with keywords rather than titles that are just fun or cute. The board descriptions should focus on telling users what they’ll find on your board while including relevant keywords as well.

Just be sure not to overstuff keywords in any area of your Pinterest profile or content. You wouldn’t want to do that for regular search engines, so don’t bother on Pinterest either. It simply won’t get the results you’re seeking. User understanding and their experience with your content should always be the priority.

Schedule out your pins

Consistent, fresh content is critical to generating a successful presence on Pinterest that reaches the audience you’re seeking and driving traffic to your website.

Yes, you can visit the platform multiple times per day to post fresh pins. However, using a scheduling tool will help you stay on top of your pins and ensure proper timing (rather than dumping several all at once).

About five to 30 pins per day is best for engagement on Pinterest.

To help with this, check out these 11 free (or almost free) social media management tools if you’re not already using one that supports Pinterest publishing.

Target the right users with ads

Beyond just organic content, you also can target Pinterest ads around keywords, interests, geographic location, age and more.

Pinterest ads come in a number of formats, including (but not limited to):

- Promoted pins, which appear in the home feed and search results on Pinterest just like a regular pin, except that they are boosted for a determined budget and targeted to deliver additional reach. If a user shares that promoted pin, the “promoted” label disappears. That remains true for subsequent repins as well.
- Promoted carousels, which feature two to five images that users can swipe through. These can appear wherever regular pins do. Each “card” in a promoted carousel can feature a different image, title, description and landing page. This is a great option if you have multiple products or features to highlight.
- Promoted video pins, which are just like promoted pins, except that the static image is replaced with a video. These promoted videos autoplay as soon as they’re 50 percent within view. There are two sizes available for promoted video pins: max and standard. Max spreads width-wise across the feed, minimizing distractions and competition from other pins, but this size can be more expensive. Standard size is the same as regular pins. Promoted videos are four times more memorable than non-video ads, so they’re worth considering.
- Promoted app pins, which enable users to download your mobile app directly from Pinterest. This ad type then is obviously mobile-only, but that’s not a bad thing since about 80 percent of Pinterest traffic comes from mobile devices.
- Buyable pins, which are also known as “Shop the Look.” This type of ad allows users to find and buy products directly from your pin. This is great if you’re featuring an image where multiple products are working together. For example, an outfit, decorated room or dinner spread.

In conclusion

If Pinterest is a platform where you can reach your target audience, you should give it the same amount of consideration and planning as you would any of your other social media brand accounts.

That attention and consistency will pay off.

If you’re not sure what social media platform your brand should be focusing on, our guide can help.

And if improving your digital marketing process is on your mind, consider DailyStory, which features automation, dynamic audience segmentation and more. Schedule your free demo with us today.