These days, there are two different types of PR: traditional and digital. PR, which stands for public relations, refers to a strategic communication process that builds mutually beneficial relationships between organizations and the public. Choosing whether your business should focus on traditional PR or digital … Continue reading “6 differences between traditional PR and digital PR”

When you have news to announce about your brand, you’re likely wanting to share it with the media as well. It could be a product launch, company announcement, upcoming event or something else. But regardless of what the news is, you should consider getting your … Continue reading “What’s the difference between a media pitch and a press release?”

Press releases can help your brand generate media coverage, which can help you reach your target audience that much more. Because there’s no guarantee that your press release will result in coverage, the more journalists you can reach, the better your chances. About 48 percent … Continue reading “6 of the best free press release services”

Does your business have a media kit? Is it doing everything it can to share your brand story? Whether you’re looking to create your first media kit or revamp what you already have, you’re in the right place. A media kit (also known as a … Continue reading “7 tips to create an effective media kit for your business”

If you’re not keeping tabs on your brand’s online reputation, you could be shooting yourself (or at least your brand) in the foot. An online reputation comprises various strategies to shape the world’s perception of your brand online. If handled correctly, you’re able to build … Continue reading “10 tips to improve your brand’s online reputation”