SMS, or text messages, still is the most used messaging platform. According to Business.com, 97% of people text at least once a day, and since a traditional email spam filter does not screen SMS (see carrier violations, though), a business incorporating SMS into its marketing … Continue reading “How to write a text message: 8 tips on writing a text that won’t get ignored”

With SMS marketing continuing to grow in popularity, every franchise should work it into its digital marketing strategy. But with strict opt-in procedures required, you can’t leap into your first text message campaign before you have a confirmed subscriber list (regardless of how many contact … Continue reading “Franchise SMS marketing: How to grow subscribers”

When you’re in the marketing industry, it’s well-known that some of the most popular marketing strategies bank on short-form social media content creation, influencer marketing, and other forms of digital marketing. One of the most overlooked methods of reaching an audience in 2024 is SMS … Continue reading “8 reasons to employ an SMS marketing strategy”

Ready to use SMS marketing but not sure where to start? SMS marketing is a type of digital marketing that communicates promotions, sales, coupons, confirmations, news and other updates to your potential and existing customers (who’ve opted in) through text messages on their mobile devices. … Continue reading “SMS marketing ideas and how to get started”

It’s tough to beat SMS text message marketing when it comes to digital marketing tactics. Text messaging is fast, direct, efficient and relatively inexpensive when compared to other advertising tactics (such as Google Ads). Short message service (SMS) marketing is a form of marketing that … Continue reading “9 do’s and don’ts of SMS text message marketing”

It’s impossible to create and execute successful SMS marketing campaigns without measuring key metrics. SMS marketing involves sending promotional campaigns or transactional messages for marketing purposes using text messages. About 81 percent of Americans use text messaging. Text message open rates are as high as … Continue reading “How to measure the success of your SMS marketing campaign”

We’ve picked 9 of our favorite SMS marketing examples that you can use immediately for your business, team, or online store. Text message marketing is powerful. In fact, text message marketing generates response rates as high as 45 percent. And about two-thirds of consumers have … Continue reading “SMS Marketing Examples: 9 ways to use text message marketing”