For about as long as social media became a natural component of digital marketing, brands have wondered: “How often should I post?” Obviously, no one wants to post too much or too little. As of 2022, there are about 4 billion social media users across … Continue reading “Social media posting: How often should a brand really share?”

If you’re looking to include TikTok, which is only growing in popularity, in your digital marketing strategy, you also should consider how to get your account verified. TikTok is a video-based social media platform that encourages engagement around short, vertical video clips. The app has … Continue reading “TikTok: 6 tips to get verified as a business”