Accelerated Mobile Pages (AMP): What they are and how to use them

More than 56 percent of the content on the web is accessed through mobile devices, and this number is only growing.

Accelerated Mobile Pages (AMP) is a new standard from Google to ensure your content renders as quickly and efficiently as possible on mobile devices.

Odds are you are reading this page on a mobile device. If you are, you are accessing an Accelerated Mobile Page. You may have seen this icon next to this page and other content when browsing Google on your mobile device:

Accelerated Mobile Pages

Want to see the AMP version of this page?

Why Accelerated Mobile Pages?

The goal of AMP is to make pages load as quickly as possible on mobile devices. Unfortunately, the web is still pretty slow for many people.

AMP limits what you can do in HTML – gone are the ads, JavaScript libraries and other elements. The page is stripped down to the basics in order to render the page as quickly as possible.

You can read more about the AMP project here.

OK, how do I use it?

If you’ve read this far, you’re likely wondering how you can add AMP to your website or blog.

If you’re running WordPress, Automattic has a handy AMP plugin. (That’s what we’re using for our blog).

WordPress AMP

Go to your WordPress Plugins panel, search for “Automattic AMP,” and add it to your site. After installation, add “?amp=1” after any post, and you’ll have an AMP-friendly version of that content. Easy to add and highly recommended!

If you aren’t running WordPress (or feel like doing a little PHP coding yourself on your WordPress site), AMP is fairly trivial to add. You are reducing what the page is doing and simplifying it.

Google AMP Cache

Once your AMP content is published, it is a candidate for Google AMP Cache.

Google will potentially further optimize your AMP content to remove anything that isn’t mobile-friendly and will store your content in its geocache to ensure that it can serve your content as quickly as possible. This cache allows your content to be geographically distributed and ensures that AMP requests don’t take have to go through multiple network “hops” to reach your server.

If you aren’t serving your content using AMP, you should remember that the majority of today’s web traffic is mobile. If your content isn’t mobile-friendly, you are missing an opportunity to connect with your audience.

See our 14 expert tips to optimize your mobile marketing.

More to explore

If you think Accelerated Mobile Pages for your website is interesting, wait until your read about AMP for email.

An extension of AMP, AMP for email aims to improve the functionality of emails. The goal is to create more engaging and interactive email experiences. For example, AMP email recipients can directly submit forms from within the inbox.

That’s just one example of how you can use AMP for email.

DailyStory has built-in support for AMP emails. We’re one of only a handful of email vendors supporting AMP. Other DailyStory features include automation, dynamic audience segmentation and more. Schedule your free demo with us today.

Top 10 Reasons to Use Exit Intent

Exit Intent is an offer shown in a popup when a visitor is about to leave your website. It is your last chance to convert the visitor before they leave.

Exit Intent

Exit Intent is a feature of the DailyStory Customer Engagement platform.

Below are 10 reasons to use Exit Intent. Plus an extra bonus reason!

We recommend targeting the type of exit intent based on rules driven by actions of the visitor – depending upon the rule they trigger you can personalize the Exit Intent they experience:

1. Decrease shopping cart abandonment

Business Insider found that there could be up to $4 trillion dollars waiting to be recovered in abandoned shopping carts. Shopping cart abandonment reflects a failure of the business to build trust, reinforce benefits and reduce fear.


Exit Intent provides a final opportunity, prior to abandonment, for you to:

  • Interrupt the buyers decision and build trust, reinforce benefits and reduce fear.
  • Offer a discount or promotion if the shopping cart is transacted.
  • Offer the ability for the buyer to get a reminder email (if they haven’t signed in)

2. Highlight relevant content

A large technology provider found that customers who participated in their online community spent 25 percent more than customers who did not participate in their online community. The online community provided relevant experiences, success stories and use cases that other customers could relate to and use to influence their purchasing behavior.

Exit Intent provides a final opportunity, prior to the visitor leaving your site, for you to:

  • Highlight the availability of relevant content or resources and then navigate people to those resources.
  • Use analytics to analyze the initial request made by the visitor: what keywords brought them to the site, did they click on a Search Engine Marketing (SEM) ad and redirect them to content similar visitors found relevant.

3. Growing your email subscription list

Email marketing remains the number 1 tool with the biggest positive impact on revenue. Organically building an email subscription list is one of the best ways to create an audience for you to market to. For most businesses adding subscribers to their monthly newsletter isn’t always obvious. They’ll add existing customers, but neglect to promote the availability of the newsletter on their website.

When a visitor is leaving your site it is a great opportunity to promote your newsletter or other mailing lists that may be of interest to the visitor:

  • Provide a simple sign-up form, typically just ask for an email address.
  • Reinforce that signing up for your email listing will be beneficial to the visitor.
  • Create trust by indicating that you will not share the email address.

4. Ask for word of mouth promotion

In a recent study, the American Marketing Association (AMA) found that 64 percent of marketing executives indicated that they believe word of mouth is the most effective form of marketing. However, only 6% say they have mastered it.

The key to word of mouth marketing is asking for it! And what better opportunity than when a shopper who recently completed a product purchase is exiting your site?

  • Use social channels, Facebook, Twitter, LinkedIn and more, to make it easy for your visitor to share their experience. For example, with a single click of a button, they can share a status on Twitter or Facebook.

5. Promote new offers or features

For some companies, especially those with a “house of brands”, it can be hard to promote new offers, features or capabilities. The information may be there but could be buried in press releases, blogs or other site content. Keep in mind that most visitors to your website don’t come through the home page, but come through search engines. Therefore you can’t expect them to find new offers on their own.

When a visitor is leaving your site, you can use Exit Intent like an advertisement to promote offers:

  • An ad or offer can be presented if the visitor is idle for a period of minutes. This can be a great way to refocus the visitor if they stepped away for a few minutes or were interrupted by something else.

6. Offer personalized recommendations

Personalization is the concept of matching the visitor’s experience with what they were expecting to find. This can be promoting products that were previously looked at, recommending content based on related content, or tailoring the visitor’s experience based on what visitors similar to them have found useful.

Exit Intent presents a final opportunity for you to interact with your visitor before they leave. Just as you would personalize their browsing experience, you can personalize the Exit Intent experience as well:

  • Recommend products or content that other visitors may have found useful or relevant. This creates a way to change the exit into a deeper visit of your site (or even purchases).

7. Request ratings and reviews

According to a survey by BrightLocal, 88 percent of consumers trust online reviews as much as a personal recommendation. Similar to word of mouth promotion, sometimes you just need to ask for a rating or review. A great example of this is the Apple experience on iOS devices – if you’ve ever installed an App from Apple’s App Store you’ll occasionally get an in-App request to provide a review. This is because the App publishers know just how important ratings and reviews are!

When a visitor or customer is leaving the site this is a great opportunity quickly ask them for a review:

  • Most likely they are already authenticated and asking for a review can be a simple as requesting a rating and comment on a product they have already purchased.

While ratings and reviews are typically thought of as B2C capabilities more and more businesses recognize the value of rating and reviews for their services and products too!

8. Request feedback on experience

A visitor is leaving your site. Do you know why they are leaving? Did they find what they are looking for? Do they need more help?

Exit Intent provides the perfect opportunity for you to quickly ask the visitor why they are leaving:

  • This could be as simple as a Net Promoter Score with a comment box or it could be a request to complete a more in-depth survey.

9. Cross sell and up sell

If you have ever purchased a product from Amazon, you know they do a very good job at cross selling and up selling related products. Similar to personalization, the moment a visitor is leaving your site is your last opportunity to help them find products and resources that they may be interested in, but were unaware of.

Exit Intent cross sell and up sell should focus on:

  • What products (or content) did other consumers select that this visitor did not select.
  • What products are highly related to this product that the buyer may also find beneficial?

While Exit Intent does not provide the capabilities to determine the answers to those questions, it does create the opportunity to help promote them.

10. Learn about customer behavior

The overriding goal of Exit Intent, along with other interrupt driven marketing tools like Welcome Mat, is to increase your Conversion Rate Optimization. All of these tools help you understand your customers better. This can include metrics around Exit Intent such as:

  • Impressions – the number of times the Exit Intent is shown to users.
  • Navigate Away – the number of times no interaction with the Exit Intent takes place.
  • Call to Action (CTA) click – the number of times the CTA is clicked.
  • Dismiss click – the number of times – and type, e.g. ‘Maybe Later’ – the dismiss button is clicked.

Bonus Tip – Decrease Bounce Rates

In Google Analytics, bounce rate is the percentage of single interaction visits to a website. A bounce rate of greater than 70 percent for a blog or article isn’t unusual.

Visitors bounce because:

  • They finished reading your blog post or other content they were interested in
  • They didn’t find what they were looking for
  • They are price or comparison shopping
  • They got distracted and forgot what they were looking for
  • They were researching information

An Exit Intent on these pages creates an opportunity to convert a visitor to your newsletter or another offer that entices them to stay.


Learn more about DailyStory’s Exit Intent capabilities.

Using Exit Intent with DailyStory and WordPress

A couple of days ago I wrote about 3 best practices for exit intent. Exit intent is something that is built-in to DailyStory as part of the digital marketers toolkit we include.

Adding exit intent to your website with DailyStory is super simple

Once the DailyStory tracking code is installed, exit intent is automatically available. All you need to do is identify the pages you want to display it on.

Below is an exit intent I created for to encourage visitors to sign up for our newsletter (this is the exit intent designer in the DailyStory application):

DailyStory exit intent

When visitors interact with this exit intent it can populate a new lead in a campaign (in this case it adds leads to the ‘Newsletter’ campaign). The Newsletter campaign sends a thank you email and then adds you to our MailChimp newsletter.

This exit intent is currently setup for our very first blog post. If dismissed you won’t see this exit intent on this page, or within the entire site, for 1 month.

Don’t forget the Analytics

Ever wonder how your exit intent is performing? Analysis is a fundamental part of everything that happens when you use DailyStory:

Exit intent analytics

What’s not shown is a list of converted leads. These leads can be managed directly within DailyStory or you can push them to your CRM, such as Salesforce.

Using the JavaScript API

Another approach is to use the DailyStory JavaScript API to push exit intent when certain conditions are met. The DailyStory JavaScript API is available for developers wherever the tracking code is installed.

While the tracking code can do some auto-magic automagically, sometimes you want to write code (and we’re all about writing code).

For example, you can listen for the event raised when the async JavaScript and JSON are loaded. Next, you can use the DailyStory JavaScript API:

window.addEventListener(‘ds_popup_ready’, function (e) {

A sample use of this is our DailyStory WordPress plugin:

public static function dailystory_exit_intent_shortcode($atts, $content=null) {
// normalize attribute keys, lowercase
$atts = array_change_key_case((array)$atts, CASE_LOWER);

// override default attributes with user attributes
$popup_id = shortcode_atts([‘id’ => ‘0’,], $atts, $tag);

$popup_id = esc_html__($popup_id[‘id’], ‘ds-exitintent’);

add_action(‘wp_footer’, function ( $content ) use ($popup_id) {
echo ‘‘ . “\n”;
echo ‘‘ . “\n”;

Using this plugin within a post is simple: when you want to force an exit intent popup within WordPress you just add the following to any post or page:

[ds-exitintent id="29"]

More to come!